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[Video] Your 90-Second Social Media Calendar

Posted on 05-30-2017

Generally, businesses have three struggles with making their social media work: 1) they do not post enough 2) they post too often 3) they post the wrong sort of content.  The...

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[Video] 3 Key Elements to Take Your Eye Care Practice to the Next Level

Posted on 05-30-2017

Eye care professionals face many challenges to their practice. iMatrix along with Optometric Medical Solutions and Compliancy Group, came together to share their three main areas of concern that can b...

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Google Gives Stiff Reminder About Misusing Links

Posted on 05-26-2017

Yesterday, Google published a blog outlining its tough stance on link exchanges. Citing an increase in the use of spammy links contained in articles, the search engine giant reaffirmed its positio...

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Everything You Will Ever Need to Succeed in Social Media

Posted on 05-16-2017

Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has evolved into...

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Use the Force to Get More New Patients

Posted on 05-04-2017

In celebration of May the 4th, we've put together a fun infographic to help the force be with you - the marketing force that is. In it, we show you how to rebel against the marketing dark side...

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Part 2: Creating PPC Ads to Attract Your Ideal Eye Care Patients

Posted on 05-02-2017

Pay-per-click advertising is a rewarding, yet overwhelming tactic if not managed properly. In our last post, we discussed how to create pay-per-click advertisements and eye-catching landing pages. For...

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