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Posted on 07-14-2017
Summertime is in full swing, which means lots of barbecues, beach days and fun in the sun. Unfortunately, the summer months also mean a decline in business for your salon. As you may have noticed, many of your clients are headed out of town on vacation, leaving your salon chairs empty. Use this downtime to explore new marketing ideas to drive traffic back into your salon and a reach a new audience online. Here are a few summer marketing ideas for your salon.
Generate some positive buzz for your salon with a promotional offer centered around the season. You can offer your products and services at a discounted rate or offer a free service with a purchase. People love a good deal just as much as a summer vacation. Be sure to display this promotional offer in a prime spot in your salon, on your website and on your social media pages to reach potential clients.
In between beach volleyball and nighttime bonfires, people are glued to their phones, spending a lot of time on social media. Take advantage of this by creating a special offer exclusively for social media users. Encourage users to Like and share your salon’s page on Facebook or Instagram to be entered into a drawing to win a free salon package. This kind of offer will spread like wildfire on social media, helping your salon reach a potentially new audience.
Potential clients will often visit a salon’s website looking for specific information such as salon hours, services and pricing. Encourage site visitors to stick around your website by including high-quality images and client testimonials with before-and-after photos. Also, make sure that all of your contact information is up-to-date so users can easily book an appointment online or over the phone. Take advantage of the summer downtime to refresh your website.
If your salon doesn’t have a listing on major review sites like Yelp, now is the perfect time to get listed! 88% of people trust online reviews about businesses, meaning a review can make or break a client’s decision to visit your salon. If you already have an online listing, take the time to respond to them, especially any negative reviews. Simply apologizing for the reviewer’s negative experience can cast your salon in a positive light, boosting your online reputation.
Don’t worry, the summer slowdown won’t last. Hopefully, your clients will come back in droves when the summer sun starts to fade; and if they don't, contact us more marketing tips that will keep your appointment book full!
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