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What to Look for in Your Next Eye Care Website

Posted on 07-27-2017

Your website is one of the most important investments you can make in the long-term success of your business. When contemplating a new, or even your first, website, you want to be sure it will not onl...

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[Video] 3 Ways Yelp Can Benefit Your Eye Care Practice

Posted on 07-27-2017

Word-of-mouth is powerful. In fact, 80 percent of Americans seek recommendations when making a purchase of any kind. Since technology has provided the tools to take those word-of-mouth recommendations...

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How to Reach Millennials on Social Media

Posted on 07-24-2017

Social media is one the most important marketing channels for businesses and your practice’s social media presence is just as important as your website in the eyes of your patients. According to...

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Scheduling Summer Salon Hours on Google

Posted on 07-18-2017

Whether you’re planning on taking a well-deserved vacation this summer or closing up your salon a a few hours early during the week, you’ll want to make sure you communicate any ch...

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Don’t Underestimate Google+

Posted on 07-17-2017

Sure, Google+ isn’t as popular as Facebook or Twitter. However, if you need a reminder of how important the social network is, just look at the name. Google is unquestionably the search ...

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4 Summer Marketing Ideas for Your Salon

Posted on 07-14-2017

Summertime is in full swing, which means lots of barbecues, beach days and fun in the sun. Unfortunately, the summer months also mean a decline in business for your salon. As you may have noticed, man...

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What You Should Know About Medical Credit Cards

Posted on 07-10-2017

A new pair of eyeglasses can be expensive, even if your patients have vision insurance. Offering medical credit cards provides them with a line of credit that enables them to cover the cost of vision ...

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How To Claim Your Directory Listings for Increased Online Visibility

Posted on 07-10-2017

Businesses necessarily pay plenty of attention to their search engine rankings, but it's important to remember that these listings are just one aspect of online marketing. Directories are often ov...

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Website Compliancy: What You Need to Know to Protect Yourself and Your Patients

Posted on 06-23-2017

Are you doing enough to keep your patients’ personal and medical records secure? One security breach or lapse in adherence to regulatory requirements can mean big trouble for your busine...

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Frederick Brown Hired as General Manager at iMatrix

Posted on 06-19-2017

There's been a new face around the office lately. That man popping into meetings and making the rounds of introductions is no other than Frederick Brown, the new general manager at iMatrix. In his...

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