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Google Gives Stiff Reminder About Misusing Links

Posted on 05-26-2017

Yesterday, Google published a blog outlining its tough stance on link exchanges. Citing an increase in the use of spammy links contained in articles, the search engine giant reaffirmed its position to...

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Everything You Will Ever Need to Succeed in Social Media

Posted on 05-16-2017

Unless you’re Mark Zuckerberg, you probably struggle to understand the ins and outs of social media. No longer just photos of your friends and Candy Crush requests, social media has evolved into...

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Use the Force to Get More New Patients

Posted on 05-04-2017

In celebration of May the 4th, we've put together a fun infographic to help the force be with you - the marketing force that is. In it, we show you how to rebel against the marketing dark side...

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Part 2: Creating PPC Ads to Attract Your Ideal Eye Care Patients

Posted on 05-02-2017

Pay-per-click advertising is a rewarding, yet overwhelming tactic if not managed properly. In our last post, we discussed how to create pay-per-click advertisements and eye-catching landing pages. For...

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[Video] The Future of Video and How to Use it to Improve Patient Experience

Posted on 04-19-2017

Video can be an intimidating strategy to implement on your website and social media content, but it’s a game-changing tactic that will bring you impressive results. In today’s fast-paced w...

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Part 1: Creating PPC Ads to Attract Your Ideal Eye Care Patients

Posted on 04-14-2017

Pay-per-click (PPC) advertising is a great tool that can help secure your website on Google's first page of results. It can also provide a clearly measurable (and often high) return on investment....

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Hashtag Strategies for Your Small Business

Posted on 04-10-2017

Hashtags, or also commonly known as the pound or number sign, have taken the internet by storm, and much like the internet, hashtags are here to stay. They have crossed over from a fun social medi...

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The Art of Time and Practice Management for Eye Care Professionals

Posted on 04-04-2017

Do you spend more time at the office than at home? Although growing and maintaining your practice has to be a priority, devoting all of your energy to work affects your happiness, relationships and he...

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The Importance of Branding Your Eye Care Practice Website

Posted on 03-30-2017

Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to impossible. Beyond having a pro...

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Your Online Success Toolkit Delivered!

Posted on 03-27-2017

Ever wish online marketing came with a step-by-step guide? Something that not only offered instructions on what to do, but came with the needed pieces as well? Short of offering everyone their own mar...

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