6 Effective Marketing Strategies to Attract New Chiropractic Patients
For the past two years, many people have been working from home. While convenient, this work arrangement has caused many to develop back problems. That is why many have sparked a newfound interest in chiropractic care. Given this popularity, how do you entice new patients to visit your chiropractic practice?
This blog will explore practical and unique chiropractic marketing strategies to attract potential patients. After all, with so many players in the business, exploring your options is always a great idea. Giving this blog a read will help you make the best choices and get more patients to notice your practice.
Your goal should be to have a steady pool of existing patients as well as to attract new patients to your practice. You will have a better chance of standing out among the local businesses in your area if you invest time and effort in your chiropractic marketing plan. So here are some chiropractic marketing strategies that can give your business a huge boost:
1. Start A YouTube Channel For Your Chiro Practice
You probably know by now that video marketing is one of the most effective ways to get people’s attention. Online videos make up for 82% of all consumer internet traffic. This is five times the viewership of 2017.
One of the best platforms for video marketing is YouTube. YouTube is an excellent chiropractic marketing platform for building a following. It can also convert prospective patients into new customers.
The most successful chiropractic YouTube channels today are primarily educational. However, your content can also be promotional or entertaining. It would help if you capitalized on what your chiropractic practice does best, so your videos will seem natural. Your social media and chiropractic website give you a good idea of where you can start.
For example, you can feature patient reviews or give a tour of your chiropractic offices. You can also create content that highlights the benefits of a free consultation for new patients. If you want to see how it’s done correctly, you can check out leading chiropractic YouTube channels to see their tools for success.
Chiropractic YouTube Channels
A great example is Dr. Beau Hightower, with 1.48 million subscribers, this YouTube channel is unlike your usual chiropractor.
This chiropractor uses quirky tools such as an oversized hammer and nail when addressing patients’ pain points. He also features many celebrities and influencers with health issues on his channel. This channel is a prime example of using entertainment to get more leads.
Another popular chiropractic YouTube channel you can draw inspiration from is Mondragon Chiropractic. With over 1.49 million subscribers, the official YouTube page of Dr. Brenda Mondragon is one of the most popular chiropractic channels on the internet.
Dr. Mondragon usually posts her patients’ experiences and testimonial videos about how satisfied her patients are. This channel focuses on what services most potential patients would find interesting. She also shares her personal routines to add a personal touch to her channel.
If you’re interested in going for a more educational path, you should check out Dr. Rahim Gonstead’s YouTube channel.
This YouTube channel gives its target audience insight into the impact of professional chiropractic services on people’s pain relief journeys. If you want marketing ideas to promote your services, this channel is a great resource to learn from. You can even show off your chiropractic office as he does.
2. Create Stellar Email Campaigns
To attract new chiropractic patients try investing in a good email campaign. Your practice would be able to elevate your business and strengthen relationships with happy patients. Email marketing drives traffic to your chiropractic website’s landing pages.
Email marketing is a great strategy for driving current and potential patients to your website. More traffic to your chiropractic website means more appointments booked online.
Secondly, email marketing is also great for keeping current patients updated with the latest information about your business, including your practice’s hours and any new services. Plus, it’s a great way to showcase your creativity through personalized emails.
Your email campaign should have a compelling subject line to grab people’s attention. The visuals you choose in the email are also important in grabbing patients’ attention. If you are sending emails that have graphics or videos, take note that they should be compatible with mobile devices. After all, most people check their emails through their phones nowadays.
There are different email types that can drive more patients to visit your chiropractic office. A welcome email is optimal for communicating with new patients, while standard types of emails allow you to follow up and send reminder notifications and updates on your practice. Being proactive with current patients helps drive more foot traffic to your office.
Meanwhile, promo emails are great for increasing awareness of ongoing special offerings. If you have a new promo or service, let people know through email. While you can post these updates on social media, sending an email can create more awareness of your promotions.
Seasonal campaigns are optimal to capitalize on the holidays. Chiropractors should strive to get a consistent amount of 5-star reviews, and you can encourage satisfied patients to share their experiences by inviting them to write reviews.
To position your chiropractic practice as a leader in chiropractic care, you can share your knowledge through educational emails. Your email campaign is also a fantastic opportunity to promote your social media pages so that you can grow your practice.
3. Refresh Your Website With A New Trendy Design
Does your chiropractic website need to be updated? Your website is one of the most crucial factors in your chiropractic marketing efforts. Ensuring you have a high-performing chiropractic website can be a game-changer for your business.
Many chiropractors have their websites, but not all of them are successfully attracting new patients online. So what are the factors you should consider for your website design?
Your color scheme is key to your chiropractic website design. Colors play an exceptionally important role in our daily lives and have the power to influence our perspectives. With that in mind, the colors you choose for your website matter.
So let’s dive in a little bit about color association. For example, green represents growth, nature, harmony, and stability. While blue signifies trust, calm, and intelligence. Black conveys power, elegance, and sophistication, and white shows simplicity and minimalism. Gray exudes professionalism, formality, and conventionality.
Your vivid theme is equally as important in your overall website design. If your focus is chiropractic care for sports-related services, your website should have a fitness-oriented aesthetic. An adventurous website can inspire new patients to try something bold, while a vivid three-dimensional video can elevate your scientific expertise in chiropractic care.
Ensuring your website has quality website features is also vital to attracting new patients. Your website should have a user-friendly online bookings feature, making it is easy for patients to schedule.
Lastly, having a chatbot is optimal for guiding potential customers through your websites. They can easily access business information or details on your services through this advanced feature. You should also take this opportunity to invite people to join your newsletter.
4. Post Updates Regularly with a Social Media Calendar
By now, your chiropractic business probably has a presence on a social media platform or two. You probably even create Facebook ads to drive more leads to your practice. Another great way to get marketing ideas is by capitalizing on special holidays.
Special occasions are an excellent opportunity to create compelling content such as images, infographics, blog posts, and other types of content. You can even post company milestones such as your practice’s anniversary or your doctors’ birthdays. Your new patients and the local community will appreciate these types of content.
Before posting testimonial videos or other content featuring your current patients, you must secure their approval. If you feature them on your official social media channels, they might even share your posts on their personal social media pages.
You can also build strong ties in your community by posting content focused on local events. If it’s your town’s founding anniversary, you should have a post commemorating it. If college kids are back from the holidays, you can create posts highlighting chiropractic care’s significance for students. Your local community is where most of your new patients will come from, so create specific content that caters to them.
This relevant content can attract new patients organically, but if you want to take it a step further invest in Facebook ads. Plenty of chiropractic marketing tools for social media are available at your disposal at a low cost. You should take advantage of them to get ahead of other chiropractors.
Having a social media calendar is a great way to organize these efforts. You can plan social media posts and print ads to save time and money. Fortunately, all the relevant holidays for chiropractic marketing can be found online. While you should be ready to create posts for current events, having a planned calendar helps ensure an organized social media presence.
Learn More: Social Media Marketing Tips for Chiropractors
5. Attend Networking Events and More
Networking events are an excellent opportunity to build strong ties in the industry and the local community. If you’re the newest chiropractor in town, you can connect with other health professionals through dinner talks and other events. You can even partner with other businesses to share your patient base.
On the local front, you should consider sponsoring local events. This is a great way to attract new chiropractic patients within your vicinity. Joining a business group can also do wonders for your practice. Connecting with other businesses in the area gives you a perspective on the local community. You might even get to connect with new suppliers.
Engaging your community is vital in getting more patients. By attending events and showcasing your services presents an opportunity to create brand awareness. You may even post about your company at an event, so people in the area know you’ll be at that gathering.
Attending conferences on chiropractic care can update you on the latest innovations in the industry. You can also learn the best practices of other chiropractors to attract chiropractic patients. You might even get some referrals if you meet the right people.
The Chiropractic Association of your state is an excellent place to start. You should also look for national conferences relevant to your business. Attending these events may cost time and money, but the investment will be worth it in the long run.
6. Write a Downloadable eBook that Focuses on Chiropractic Services
Writing an Ebook is a great way to position yourself as a leader in chiropractic care. Think about the common questions you receive from chiropractic patients. What are their usual wellness-related concerns? Identify the relevant content your patients appreciate, and you can use it as valuable resource material for your eBook.
Why write an eBook and not print a conventional book? Ebooks are much shorter than traditional ones and are usually easy to read. Moreover, they can be accessed by anyone so that you can get patients’ attention worldwide.
If you have articles written on your blog, you can expound on the topics further to educate more people about important health issues. Like blog articles, writing an ebook helps establish your authority in the industry and can potentially encourage new patients to visit your practice.
Your ebook can drive patients to your practice and promote your website and social media platforms. Ebooks are more flexible than paper books, making them accessible to anyone interested in chiropractic care.
Any type of content is suitable for your chiropractic marketing efforts. If you don’t have a blog page on your website yet, your ebook can be an excellent entryway for people to read more of your work.
Get Your Practice Ahead of the Chiropractic Marketing Game
Following these chiropractic marketing tips can help you grow your practice and reach your business goals efficiently. If you need expert help in chiropractic marketing, you should look no further than iMatrix. We’d be happy to equip you with the latest tools to take your business to greater heights. For more information on digital marketing packages, including content creation, call 800.792.8384 or click here.