Grow Your Practice with a WebMD Enhanced Profile

Visibility to your brand

With over 7 million unique views a month, you’ll receive enhanced visibility to consumers on the world’s #1 online health brand website. Your Enhanced Profile listing is also more likely to show up in Google Search, which can help improve your Google Search results.

Be found in search results

Top of Page placement in WebMD Search Results will ensure that your practice gets noticed. This feature is organized by specialty and location. When users search for your specialty within a 10 mile radius of your office, your practice will be one of the top 3 listings. Your phone number is highlighted right next to the appointment request button to make it easy for new patients to reach you.

Get clients right in your inbox

Drive new patients to your practice and receive HIPAA Compliant appointment requests sent directly to your inbox. These incoming leads are tracked from the appointment request form.
In addition to having appointment requests sent into your inbox, you’ll also be able to view how many incoming calls have been received from the listing online! By listening to these calls, you will be able to readily discern how many inquiring patients this listing is bringing to your practice.

Stand out above your competition and list your practice with WebMD today.

Call us today at 888.664.4859 or click here to get listed in the WebMD Directory with an Enhanced Profile and start seeing more clients reach out to your practice.

The post Grow Your Practice with a WebMD Enhanced Profile appeared first on iMatrix.

Why should I schedule Facebook posts ahead of time?

As a busy practice owner, you probably have a lot of content to share—and not a lot of time to do it. Scheduling your Facebook updates in advance can save you time and hassle and you don’t have to do it all yourself. Scheduled posts can be created and edited by other admins and editors who help manage your Page.
Benefits of scheduling your Facebook posts:

 Improve consistency – Being consistent with your updates—how often you post and when—will tell your audience when to expect new content. Avoid pauses or sudden breaks in your social media schedule to help ensure maximum engagement.

 Build anticipation – Draw your audience towards a big event, announcement, or new service. Scheduling multiple messages to promote an event is a great way to build anticipation.

 Share content you already have – Ensure that the content you already have on your site is being seen by your followers by scheduling your content out on your social media calendar. You can create posts for your existing content and continually promote them on Facebook, especially if they are evergreen and relevant at all times of the year.

How to schedule a Facebook post on your business page

Schedule a Post in Facebook with the new Scheduler
To schedule a post:
1. Start creating your post at the top of your Page’s timeline

2. Click  next to Share: Now and select Schedule

3. Below Publication, select the date and time when you want the post to publish

4. Click Schedule
5. Confirm by clicking Schedule Post

Keep in mind that times for scheduling correspond to your current time zone set in your Facebook page settings.
Once you’ve scheduled the content you’re sharing on Facebook, double check to make sure content and times are correct. If you’d like to look at the scheduled posts or edit scheduled posts, follow the steps below.
Manage Scheduled Posts in Facebook
To reschedule, edit or delete a scheduled post:
1. Click Publishing Tools at the top of your Page

2. Click Scheduled Posts in the left column

3. Click the post you want to edit

4. Click Edit to edit the post, or click  to choose to publish, reschedule or delete it

To see a history of all edits to a scheduled post, click View Edit History.
By scheduling your content on Facebook, you can make sure that you’re reaching clients at peak times and ensure the content you already have is seen by your followers. Increase your reach and engagement by creating a social media calendar and scheduling your Facebook content.
If you are looking for tips on when to schedule your Facebook content, check out our Social Media Calendar as a quick guide to when,where, and how often you should post.

Looking to dive deeper into Social Media?

Here are some great resources for you to utilize:
5 Ways to Boost Your Brand on Social Media
The Top 5 Social Media Trends that will Define 2018

The post How to Schedule a Post on Facebook appeared first on iMatrix.

How to Get Client Testimonials for Your Practice

Directions:

1.  Prepare. Ask your most satisfied clients if they’re willing to participate by providing an honest review of your business and their experience. It’s important the review it comes from them in their own words– do not tell them what to say.
2. Scoop. Direct interested clients to your profiles on online review sites to leave their review. Providing links to these pages is helpful. Alternatively, you can collect written testimonials and add to your website directly.
3. Discard. Do not send mass emails to your client list asking for positive reviews. If a client declines to participate, thank them for their time. Testimonials should not be forced.
4. Serve. In addition to serving up testimonials on a dedicated page on your website, drizzle a few on your homepage to sweeten your content.

Pro Tip: Consider incorporating a client testimonial into a video.

What to Do with Client Testimonials

Once you have received a few client testimonials, you can do more than share them on your website. Consider creating graphics with your testimonials and sharing them on your social channels. Or include them in the marketing materials you give to new patients when they visit you for the first time. You can also include testimonials in your office lobby as well for clients to view right when they walk in the door.

Create an Enticing Web Presence with this FREE Download

Our cookbook, Website Recipes You’ll Love, includes this recipe and many more to help you create an enticing web presence. Download it here to learn how to elevate your online marketing!

Download my FREE E-Book

Looking for more helpful marketing tips?

Check out our latest articles here:
How to Generate and Convert More Leads
3 Reasons Why You Should Use Online Appointment Scheduling
5 Ways to Boost Your Brand on Social Media

The post A Quick How-To on Getting Client Testimonials appeared first on iMatrix.

A Great First Impression

You will not get another chance to make that first impression on web visitors, which is why the homepage on your website is the most important page. Think of it as your office door. If visitors peer in, will they want to stay? Your homepage should answer who you are, what you do, and why prospective clients should choose your practice. You only have a mere second to make an impact – dense text with an unclear message will steer visitors away fast.
Rather than cram in as much information as possible on the homepage, use headings to highlight important topics, and break up blocks of heavy text to make it easier for visitors to scan. White space with plenty of room makes it easy to digest the information, so prospective clients are not overwhelmed or confused about the services you offer at your practice. A homepage that’s sleek and informative is sure to take prospective leads and convert them into your next clients.
Apply the same concepts of open space and minimal text on every page of your website, not just the homepage. Your website should guide your visitors through a journey. If they’re confused by multiple links grabbing their attention, cluttered images, or multiple fonts and colors, visitors will leave your website. There is a delicate balance between showcasing their services your practice offers and overwhelming the visitor with too much information.

Attract and Convert

Clear messaging with easy-to-find information is guaranteed to get you more clients. Your website should not be a guessing game – your contact information, practice hours, and location all be placed in a visible spot, so visitors do not feel like they are playing a game of hide-and-seek.
There are many elements that combine into converting visitors into clients. However, they are necessary! Your practice helps your clients feel their best. If your website does not reflect that, how can clients trust you for their personal needs? A beautiful, professionally designed website is the best tool to help you stay ahead of the competition and gain the trust of future clients.

Don’t Forget Website Maintenance

It’s important to continually look at your home page and website as a whole to make sure that any updates are made in a timely manner. Set a reminder on your calendar once a month to look at your website on both a desktop and mobile device and make sure that the site reflects the most up-to-date information. This little bit of website maintenance will help alleviate headaches down the road. And it’ll give you an idea of what prospective clients see every time they go to your website.

Looking for more ways to put your best foot forward?

Read these articles to help get your site on track:
How Often Should You Refresh the Look of Your Website? 
A Simple Recipe for Site Navigation
The Importance of Consistent Branding for Your Website

The post Is Your Outdated Website Costing You Clients? appeared first on iMatrix.

This past month, iMatrix employees banded together for a blood drive for the San Diego Blood Bank. While everyone was encouraged to participate, there was no requirement to do so. But with a little healthy competition amongst departments, the event turned out to be the biggest blood drive in iMatrix history with 38 units collected. That’s 114 people who benefited from a one-day drive!

In addition helping the community with a  blood donation, there were hidden benefits to this event: strengthening employee connections and setting the standards of the company’s culture to give back.

Advantages of Corporate Social Responsibility

Connecting with Employees

In order to be successful in your CSR initiatives, you have to enlist the support and involvement of one important group: your employees. And that means keeping them in the loop when developing your CSR strategies.
If your own employees don’t know what’s going on within your organization’s initiatives, you’re missing an opportunity. Getting employees engaged and activated in community service focused on the company’s CSR priorities will create a greater impact. By opening up the conversation about community service  in the workplace, these CSR events will feel like second nature to your employees.

A few ways iMatrix includes all employees in our company’s CSR initiatives are: posters in the office sharing information about the event, email communication leading up to the event, encouragement in participation through incentives (like friendly competitions between departments).

Engaging Current Clients

Your clients want to feel good about using your company. In addition to providing excellent customer service, sharing your CSR plans and events can help keep you at the forefront of your client’s minds.
By simply sharing a photo of the event, explaining how your CSR strategies help improve their bottom line, or encouraging client involvement in the initiatives you’ve identified, you can strengthen your client relationships and create opportunities for new ones.
How iMatrix gets customers involved: we regularly share our CSR initiatives on our social channels, include updates of our events on our blog, and frequently  communicate through email newsletters.

Setting Yourself Apart from the Competition

Corporate social responsibility can aid in the search for companies to find their voice and incorporate the company’s values into their business model, but it can also be used to differentiate your brand from your competitors and increase interest from potential clients.
By regularly sharing your  company’s CSR initiatives in communications with current clients and through social media updates, you strengthen your brand image and increase the value of your brand in prospective clients’ minds.  
How iMatrix is standing out from the rest: Through regular CSR initiatives, employee involvement, and client engagement, we try and stay visible by sharing the events we host or attend so that our potential clients see the value in our CSR initiatives.

Increasing the Value of Your Brand

Consistency is key in increasing the value of your brand through CSR. No one strategy can stand alone in supporting your brand’s values and diversifying the strategies used to meet your company’s goals is important. Whether that mean scheduling a blood drive every quarter or setting up a company wide beach or canyon clean up monthly, the strategies you set in place to increase your brand’s value through corporate social responsibility need to be an ongoing commitment.
These strategies also need to tie into the company’s overall messaging. Find a cause or event that means something to the core of your brand’s identity and use that as a way to create your strategy. Doing this will ensure that your efforts are sincere and play seamlessly in your overall company goals. Clients and employees will also see the value more clearly.

Next Steps to Becoming Socially Responsible

It’s suggested that you start small with your next CSR initiative if you haven’t delved into any strategies prior to now. Here are a few ideas to consider when narrowing down what your company wants to do and how it ties into your brand messaging:

• Blood Drive
• Clean-Up Event
• Recycling Program
• Food Drive (outside of the holidays)
• Create your own event tied to your company values/offerings

These events can easily turn into recurring opportunities for your company and employees to become more involved with the community and start giving back today.

Looking for more ways to connect with clients and employees?

Read these articles:
Showcasing Your Brand When Responding to Online Reviews
3 Tips For Customer Service Success
Why Understanding Pain Points Is the Key to Customer-Centric Marketing

The post How a Blood Drive Can Inspire Employees appeared first on iMatrix.

Approximately 78% of Americans have a computer at home and nearly 77% own a smartphone, which means the vast majority of your clients are online daily. Online appointment scheduling will not only save your staff time, but it will also allow customers the convenience of booking their appointments with a few taps on a screen while they take their lunch break or put the kids to bed.

Appointment scheduling software enables your clients to book whenever, from wherever. These systems should seamlessly integrate with your website or Facebook profile, providing clients with a hassle-free way to schedule appointments at your business.

3 Reasons Why You Should Use Online Appointment Scheduling

1. Save Time With Online Appointment Scheduling

Don’t waste time on lengthy phone calls debating the ideal time for your client to schedule. Instead, set up a quick, automated process that enables your patient to easily see your availability and work it into their own schedules. Your client won’t be limited to calling within your office hours and can access their appointment information at the click of a button.

Is there a holiday coming up? Are you thinking about taking a vacation? Your online appointment center allows you to easily update your availability with real-time sync to your calendar. No need to send out emails; your client will be able to see your schedule when they go to book online.

In addition to scheduling, your appointment scheduling software also acts as a record keeper. Your clients can easily view their visit information and appointment history in one, organized place. Not only will this save your staff time on the phone, but it will create greater transparency between your practice and your clients.

2. Save Money with Better Business Practices 

Do your clients ever forget their appointments? This can be frustrating for both parties. Provide a solution to this difficulty with email and text reminders sent directly to your client’s inbox. Clients can even confirm upcoming appointments through the software.

You’ll love it because you won’t end up with an empty time slot, losing valuable time and money. Your client will love it because they’ll never miss an appointment with you again.

3. Gain Clients With The Ease of Automation 

If you’re a part of a small business, your staff may be helping other clients when the phone chimes. Don’t lose a lead to an unanswered phone. When a potential customer locates you online, he or she can book directly through your website, even on their mobile phones. No phone tag. No waiting. No problem.

Nearly 92% of consumers read online reviews before making a purchasing decision, such as which veterinarian to entrust with their pet or which local optometrist to visit. This feedback carries significant weight in the mind of your potential patients, with 88% of consumers reporting that they trust online reviews as much as personal recommendations. Encourage your clients to leave you feedback online with emails sent to recent customers.

Exceed Your Goals with an Optimized, Functional Website

iMatrix provides online marketing solutions for the small-town mobile veterinarian, the optometrist celebrating their 20th year in the industry, and the budding new chiropractor working to pay off their student loans. We make professional, customized websites that work for you at any stage of your business. We understand your industry-specific needs and work to provide the best services possible to meet your marketing goals.

To learn more about how iMatrix’s online marketing solutions can benefit your business, give us a call at 888.489.3269.

The post 3 Reasons Why You Should Use Online Appointment Scheduling appeared first on iMatrix.

Your Recipe for Online Presence Starts Here

We’re known for our professional websites and no two are alike. Our tailored platforms allow your website to speak directly to your audience so that you stay at the forefront of the competition.

Creating The Perfect Recipe for Your Website with iMatrix

But websites are just the beginning. Download our FREE (no strings attached) eBook, Website Recipes You’ll Love, to learn more about the value of your online presence. In this eBook we cover all of the ingredients needed for the perfect website recipe as well as the steps to take to get to the final dish.
We understand the importance of online marketing to your success in today’s competitive marketplace. We also understand that between juggling the demands of clients and an office, your time that can be dedicated to marketing may be limited. Therefore, we’ve collected our best website and online marketing recipes in this easy-to-read cookbook.

CLICK HERE TO DOWNLOAD

Web Development Services Offered at iMatrix

While you may not have the time to dedicate to each of these great recipes to increase your online presence, we do! To learn more about how iMatrix’s professional web development services and custom web development can add a little spice to your marketing plans, give us a call at 877.506.5383.
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Maximize The Use of Your Online Payment Solution

Being able to have control over what you’re getting with an online payment solution is important. Whether you’re looking for a solution for credit card processing, a POS system, or mobile payment tools, reducing the headache of unknown fees is important.

With Gravity Payments, you can utilize all of the tools you need to run your business effectively and save on cost.

Finding the Right Payment Service Provider for Patient Financial Services

Do you know what you’re paying in credit card processing fees right now? You can find out and see what it really costs to use the system you currently have in place by utilizing this effective rate calculator.
In addition to the lack of hidden fees, here are some key factors to consider when finding a payment service provider for your online payment solution that’s right for your business:

• Seamless integration with POS hardware and software systems
• Acceptance of card-not-present transactions (eCommerce, online gateways, MOTO)
• Mobile payment processing
• Hosted payment acceptance forms
• PCI compliance

User-Friendly E-Commerce Solutions

If you offer products or services online or need to accept online transactions for patient financial services, having an eCommerce solution that allows your business to process payments seamlessly and stay at the forefront of technology is key.

The integration of an e-commerce solution should be easy and flexible. Integration with a majority of online payment platforms will help smooth the transition. And with any solution, maximum security is needed to protect your business and your clients’ information against data thieves.

Mobile Payments

Want to accept payments in the exam room? Whether you want to take credit cards by iPhone, iPad, tablet, or any other mobile device, you’ll need to consider the ability to find a payment service provider for online payment solutions that accommodate your mobile business needs.
Just like with eCommerce and POS needs, being able to integrate with any existing payment platforms you currently use will help make your system flow better without adding too many updates.
In addition, access to updated stats about how your business is performing will be helpful in the system you choose. And the ability to scale your business to accommodate growth will also factor in as you take your business on the go.

Point of Sale (POS)

When thinking about online payment solutions, it’s not all about your online sales. You will also have to consider the sales you make at the office as well. And you shouldn’t have to adjust how you run your business for one machine.
Instead, you should find a POS solution that seamlessly fits into your business and supports your online sales. Finding a payment service provider with an online payment solution that works with all kinds of POS companies will help you identify the solution directly suited for your current operations.
And once you’ve decided on a system, on-site training will help you train your staff and give you additional answers you may have to questions that come up between deciding on a system and actually integrating it into your everyday practice. Support, once a system is installed, will also make the transition seamless.

Gravity Payments for Online Payment Solutions

Since 2004, Gravity Payments has brought the best business solutions to its clients. Whether you’re new to accepting credit cards or want to switch to a partner you can trust, Gravity Payments is here to take care of your business’s unique needs.
Now through an innovative partnership, VetMatrix clients can take advantage of the benefits Gravity Payments offers for online payment solutions. Call 866.642.3203 or click on the button below to get started today!

The post How to Maximize The Use of Your Online Payment Solution appeared first on iMatrix.

Our internet marketing support is important to us; because our clients come first. According to the BBB, we have a 99.997% client satisfaction approval rating and we’re currently rocking a 4.5 star review average on Google! So if you’re looking for the best internet marketing company to support your practice, no need to look elsewhere.
Choose from an array of service offerings tailored to fit any size practice and you’ll get exactly what you need and want. And there’s always room to expand your online presence with iMatrix if you find your practice needs more than what you initially started with, including a wide variety of brand new design options that you can switch to at any time.
When you sign up for online marketing service with iMatrix, you’re not only getting the best product in the market from the industry leader, you’re getting top-notch US based Client Support with it. Our Client Support Team is available for the entire length of your service and we’re here when you need us with new extended business hours, never at an additional cost to you.
And our client portal includes everything from basic tutorials, SEO help, webinars, videos, and more! We want you to succeed and are here to provide the tools you need to do just that. Simply click on our Resources tab on our website to find everything available to you.
Here’s what our current clients are saying:

“Had great customer support with Joe M, who quickly and efficiently answered my questions and was able to assist with my webpage edits immediately.” – Marissa B.
“I’ve been with iMatrix for nearly 5 years and I’m always very pleased with the care and attention to detail when I call in requesting help with changes to my website.” – Candria K.
“The technical support staff at iMatrix were very helpful and patient, and spent time with me on the phone troubleshooting the problem until we resolved it. I’m very appreciative of your perseverance and help!” – Applewood Veterinary Hospital

If you find that you’re at the point where you are ready to take your practice to the next level, speak with an iMatrix Internet Consultant to discover what solution would make sense for your current needs and practice expansion goals.
Find out why we dominate our competition and how you can dominate yours too by calling us today at 800.943.6423!PGNlbnRlcj48ZGl2IGRhdGEtaWQ9Ijk4ZGQ2MWYzOGQiIGNsYXNzPSJsaXZlY2hhdF9idXR0b24iIG9uY2xpY2s9InBhcmVudC5MQ19BUEkub3Blbl9jaGF0X3dpbmRvdyh7c291cmNlOidtaW5pbWl6ZWQnfSk7IHJldHVybiBmYWxzZSI+PGEgaHJlZj0iIyI+PGltZyBzcmM9Imh0dHBzOi8vaW1hdHJpeC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTgvMDUvbGl2ZS1jaGF0LWJsb2ctMS5qcGciIGFsdD0iaU1hdHJpeCBMaXZlQ2hhdCIgd2lkdGg9IjgwMHB4IiBoZWlnaHQ9IjIyNXB4IiBib3JkZXI9IjAiPjwvYT48L2Rpdj48L2NlbnRlcj4=

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