Not only can selling your products online help increase your profit, but it also provides an ultra-convenient experience for your patients by easily delivering products they want or need at any time. 

 According to Statista by 2023, 91% of the entire country’s population will be purchasing products online. 

5 Key Advantages of an Online Store for Your Practice

Your website is a prime location to show off your services, as well as sell your healthcare products. Take a look at these 5 key advantages of an online store for your practice, and how selling your products online can help grow your business. 

1. Your Products are Available 24/7

Your patients don’t have to drive over to your office to pick up their products or order that last-minute necessity, they can have it delivered to their door. This creates greater convenience for your patients and this kind of accessibility is a huge competitive advantage.

Your online store allows patients to make buying decisions at any time, whether it’s day or night. By selling your products online and in your office, you’ll have more chances of producing repeat customers, generating more revenue and possibly filling up your appointment book. 

Learn More: Why Setting Up An Online Store Can Help Your Business

 2. Update Your Online Store Instantly

A great advantage of an online store for your practice is you’ll be able to add new products to your store and place your most expensive products at the top of your page. Be sure to add multiple photos of your products showcasing different angles so customers can truly get a feel for your products.

Plus, you can quickly update and edit your product information, such as your product’s price, variants, and availability. To generate more opportunities for revenue you can use your social media platforms to update your patients on your online store specials or new product features that you want to highlight. 

3. Increase Your Brand Awareness

Do you know exactly what brand awareness is? Brand awareness is the number of consumers that are familiar with and recognize your brand. This can include your name, logo, jingle, or any defining characteristics that the public associates your brand with. 

Whether consumers buy online or in-store, the majority of people spend their time researching the product online first. By offering product information on your website your patients will be able to learn more about your practice and the products you provide. 

If you have a strong online presence, then potential customers searching for products you provide may find your online store first. By increasing your brand awareness you’ll be listed among the top websites on the search results pages so you can generate more revenue. 

Learn More: 5 Ways to Rapidly Increase Brand Awareness

 4. Boost Your Visibility Online 

In addition to increasing your brand awareness and improving your relationships with patients, adding an online store will boost the traffic to your website through search engines. When potential customers search for a product that you carry, those results will show up in their searches. 

If you want speedy results you can integrate AdWords and PPC advertisements to increase your traffic and capture more web visitors.

Learn More: How to Make the Most of Your Google Adwords Account With These Useful Features

5. Outrank Your Competitors 

 You can outrank your competition in your local area by providing an online store option for your practice. Potential patients who are searching for eye care, pet, or chiropractic products can find your practice first and make a purchase in an instant. Rather than waiting for your office to be open or waiting for you to get back from lunch, they can conveniently buy from your online store whenever they choose to.  

Now is the perfect opportunity to get started with an online store for your practice so you can dominate your local market and generate additional revenue. Plus, your competitors may not have an online store and that just gave you the greatest advantage! 

Interested in integrating an online store into your website? 

Get ready to make additional revenue, dominate your local area, increase your website traffic, boost your brand awareness, and more with an online store. Let your digital marketing specialist do all the work so you can focus on what’s important to you.

Give us a call today at 800.792.8384 to get started with your online store or click here.

The post Top 5 Key Advantages of Having an Online Store For Your Practice appeared first on iMatrix.

The advantages of e-commerce aren’t always apparent when you run a successful small business and sell your products in the office. However, there are some big perks to adding an online store to your website.

1. Your Products are Available 24/7

While having product in your office can help give your clients an idea of what you recommend, allowing them to purchase from you online will open the door to more sales. They don’t have to drive over to your office to pick up their product or order that last minute necessity, they can have it delivered to their door!

2. Reach a New Audience with Search Engine Visibility

In addition to the branding and relationships, you create in your office, adding an online store will increase the traffic to your website through search engines. When potential customers search for a product that you carry, those results will show up in their searches.

3. Lower the Cost of Your Retail

With an online presence, you can gauge how popular items are and only carry a certain number of products in your office. You also will be able to expand your product selection with little overhead cost. You don’t need additional personnel, advertising and marketing are less expensive, and you won’t have to take up valuable real estate in your office.

4. Create Targeted Communication Around Sales

By having a clear example of what products your clients are buying, you can target their interests through communication and marketing. You can also use this information for planning sales, offers, and discounts on products and services. Keep this information all online so that these conversations don’t cut into valuable office time during the client’s appointment.

5. Showcase Your Best Products

When you have proven products, like the best dog food on the market or high end eyeglasses that you know customers will love, being able to highlight them front and center in your online store will make it easier for your customers to find. You know that other customers have purchased the same product and were happy with them so you know these products will likely benefit other customers as well.

6. Continue the Customer Experience

While many customers will travel to purchase a specific product from their provider, allowing them the chance to continue to receive great service through your online store will deepen the customer experience and create a better connection to your brand.

7. Try Before You Buy

Since many business practitioners have their own storefront, you have a huge benefit to running both a storefront in-person and online. You can also offer samples of product in office and direct clients to order online or in-store at their convenience. You’ll build brand recognition and drive more sales if the client enjoys the sample you’ve given them. This is also a great way to receive feedback on product offerings.

8. Increase Brand Awareness

Brand awareness is the amount of familiarity consumers have with a particular brand. This includes the name, logo, jingle, or any defining characteristics that the public associates with a brand. Customers research online first, whether they buy online or in-store. Having an online presence helps make sure that potential customers find your product information and are able to comparison shop. When they do a product search online, you want to be listed among the top results.

Get a Customized Online Store for Your Healthcare Practice

Are you interested in selling your products on your website? Sell anywhere, anytime, and watch your business grow with our Online Store platform. Give your clients the convenience of purchasing your products online and in person. Online Store is an e-commerce platform that helps to easily create a bold, easy to use online store and start selling anywhere online.

It’s ideal for your small and medium-sized business and can be seamlessly integrated with your existing iMatrix website. Online Store lets you organize your products, customize your storefront, accept credit card payments, and track and respond to orders.

Interested in integrating an Online Store platform into your website? Give us a call today at 800.462.8749 to learn more about selling your products online.

The post 8 Reasons Why You Need an Online Store Today appeared first on iMatrix.

By setting up an online store, you increase your chances of being seen by your target audience as well as open up your website to more traffic and potential clients beyond just your location. Plus, for those customers and patients who just can’t stop by to purchase something, setting up an online store can offer a value add to their customer experience. Let’s get started!

1. Increase The Quality of Customer Service With Your Patients

While an online store won’t take the place of your in-store retail options, it will help you expand your reach and allow you to be seen by potential clients – even after hours. Additionally, you’ll be able to sell your merchandise in any part of the world without added expense. This means you can broaden your reach beyond local clients and form relationships outside of your current customer database.

The added advantages of an online store reach out farther than new clients; it can also increase the quality of customer service current clients experience as well. Most online retail stores in your space have one disadvantage – they don’t personally know their clientele. The buyer behind a purchase is not someone they know intimately.

You know your client and in turn, know your ideal customer online. What do your clients ask for? What are they looking to purchase regularly? Use this in planning your business strategy model for online retail.

2. Drive Traffic To Your Website

When setting up your online store, you want your store to match your website’s aesthetics. By having the option to customize your embedded store design, your clients will feel like they are on your website the whole time they’re shopping. You’ll also want to add SEO tags, Google Analytics and social media sharing options to maximize the potential reach of your online store.

SEO tags will help you rank better in searches for your products and Google Analytics will help you keep track of pageviews and other analytics behind the scenes. Social media sharing options will allow any client or customer can share your products on their social channels and attract more business to your online store.

3. Make it Easy For Patients to Purchase Your Products

Ensuring that your online store is mobile responsive is critical to the success of your online store. Patients want to easily purchase your products without any trouble. Make it convenient for them to see all your products instead of having to make a trip to your office.

Your online store needs to be mobile responsive because it is most likely that your patients are using their smartphones to view your website. Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will be used in over one-third—or more than $1 trillion—of total U.S. retail sales at some point in the process of buying something in 2018, including research, price comparisons and purchases.

Over 40 percent of online transactions were made on mobile devices according to data from Google Analytics from June to September 2017. By finding an online store solution that provides a mobile responsive site already built in, you’ll save yourself time and money.

4. Save Time & Increase Your Revenue

Many small practice owners don’t have the time to set up their online stores. By utilizing a setup wizard that walks a client through easy online store creation, you’ll save yourself time and frustration with getting your online store up and running.

You’ll also want to be able to easily add new products to your store. Finding a solution that can not only add your top sellers but allow you to include multiple images will give you a chance to really show off the products you sell. Think about the descriptions you use for each product and consider utilizing keywords to maximize SEO efforts for your site as a whole.
 

Get Started With an Online Store

You’ll be able to offer your clients the option to purchase products directly from your website. Your online store will completely match the look and feel of your current website – including branded invoicing. And you aren’t limited to physical products; consider adding massages, digital downloads, subscriptions, and more to your online store!
Here’s what’s included:

1. A quick start set up that includes a customized store design that matches your current website + mobile responsiveness
2. Up to 50 products can be added with multiple images
3. Multiple payment solutions like PayPal, Stripe, Square + international options

Interested in integrating an online store into your website? Give us a call today at 800.943.6423 to get set up or click here!

The post Why Setting Up an Online Store Can Help You Grow Your Practice appeared first on iMatrix.

Maximize The Use of Your Online Payment Solution

Being able to have control over what you’re getting with an online payment solution is important. Whether you’re looking for a solution for credit card processing, a POS system, or mobile payment tools, reducing the headache of unknown fees is important.

With Gravity Payments, you can utilize all of the tools you need to run your business effectively and save on cost.

Finding the Right Payment Service Provider for Patient Financial Services

Do you know what you’re paying in credit card processing fees right now? You can find out and see what it really costs to use the system you currently have in place by utilizing this effective rate calculator.
In addition to the lack of hidden fees, here are some key factors to consider when finding a payment service provider for your online payment solution that’s right for your business:

• Seamless integration with POS hardware and software systems
• Acceptance of card-not-present transactions (eCommerce, online gateways, MOTO)
• Mobile payment processing
• Hosted payment acceptance forms
• PCI compliance

User-Friendly E-Commerce Solutions

If you offer products or services online or need to accept online transactions for patient financial services, having an eCommerce solution that allows your business to process payments seamlessly and stay at the forefront of technology is key.

The integration of an e-commerce solution should be easy and flexible. Integration with a majority of online payment platforms will help smooth the transition. And with any solution, maximum security is needed to protect your business and your clients’ information against data thieves.

Mobile Payments

Want to accept payments in the exam room? Whether you want to take credit cards by iPhone, iPad, tablet, or any other mobile device, you’ll need to consider the ability to find a payment service provider for online payment solutions that accommodate your mobile business needs.
Just like with eCommerce and POS needs, being able to integrate with any existing payment platforms you currently use will help make your system flow better without adding too many updates.
In addition, access to updated stats about how your business is performing will be helpful in the system you choose. And the ability to scale your business to accommodate growth will also factor in as you take your business on the go.

Point of Sale (POS)

When thinking about online payment solutions, it’s not all about your online sales. You will also have to consider the sales you make at the office as well. And you shouldn’t have to adjust how you run your business for one machine.
Instead, you should find a POS solution that seamlessly fits into your business and supports your online sales. Finding a payment service provider with an online payment solution that works with all kinds of POS companies will help you identify the solution directly suited for your current operations.
And once you’ve decided on a system, on-site training will help you train your staff and give you additional answers you may have to questions that come up between deciding on a system and actually integrating it into your everyday practice. Support, once a system is installed, will also make the transition seamless.

Gravity Payments for Online Payment Solutions

Since 2004, Gravity Payments has brought the best business solutions to its clients. Whether you’re new to accepting credit cards or want to switch to a partner you can trust, Gravity Payments is here to take care of your business’s unique needs.
Now through an innovative partnership, VetMatrix clients can take advantage of the benefits Gravity Payments offers for online payment solutions. Call 866.642.3203 or click on the button below to get started today!

The post How to Maximize The Use of Your Online Payment Solution appeared first on iMatrix.

Source: http://reviewob.com/build-second-pair-eyewear-sales/

The post How Your Clinic Can Benefit from Multiple Frame Sales appeared first on iMatrix.

No matter how many frames you display, your sales will be disappointing if your selection doesn’t appeal to your patients.

Take a Look at Demographics

Have you ever wandered into a clothing store and known immediately that you wouldn’t find anything you liked? The best merchandisers know their target demographic very well and will not stock clothing that their customers won’t buy.
The latest styles may not appeal to your patients if the average age of your patients is 62, but if the majority of your patients are under 30, too many will walk out the door if you don’t keep up with frame trends. Keep in mind that your patients’ tastes will change as they age and adjust your inventory accordingly. Stocking styles that were popular with your patients 10 years ago may result in excess inventory that will never sell.
Before you order new styles, take a look at your patient mix and make frame buying decisions based on the age and gender of the various segments.

Change Your Displays Often

Your patients may not even bother to look at your frame selection if your displays look the same year after year. Even if the selection has changed, they may assume it hasn’t if there are no obvious changes. Rearrange your displays at least every two months. Give your newest frames a place of prominence on your wall and draw attention to them with a few eye-catching signs.
Attract interest with bright colors and themes that change depending on the time of year. Pay attention to seasonal trends too. In the summer, highlight prescription goggles and sunglasses. When back-to-school season arrives, focus on the latest styles for the younger crowd if you see a significant amount of children and teenagers.

Attract interest with bright colors and themes that change depending on the time of year.

Make It Impossible for Your Patients to Ignore Your Frame Selection

Do you keep your frames in a back room in your office? Make it easier for patients to notice your optical department by moving your displays to the front of the office. While patients wait to be seen, they can browse your frame selection. If you have a large front window in your office, set up a small display in front of it to entice passersby to stop in. Keep patients informed about the frames you offer by including information about eyeglass styles and trends on your website and in your email newsletters.

Encourage Spur-of-the-Moment Buying Decisions

Your patients may not absolutely need eyeglass cleaner and cleaning cloths, but they may be unable to resist a display of the products at the front desk. When you apply the same merchandising techniques to other products you offer, you can expect sales of those products to increase too.
Friends and family members who accompany patients can be a source of sales if you highlight products that are appropriate for everyone, such as sunglasses. An attractively lettered sign that notes that both prescription and non-prescription sunglasses are available may turn a waiting relative into a client.

Friends and family members who accompany patients can be a source of sales if you highlight products that are appropriate for everyone, such as sunglasses.

The big box eyewear stores are experts at merchandising, but there’s no reason you can’t increase your sales by using a few of their techniques. When you focus on your patients’ needs and the latest trends, your practice becomes more competitive.

Sources:

Optometric Management: How to Optimize Your Frame Inventory, 9/1/09

http://www.optometricmanagement.com/issues/2009/september-2009/how-to-optimize-your-frame-inventory

Eyecare Business: Frames at Work: Setting Your Board, 1/1/12

http://www.eyecarebusiness.com/issues/2012/january-2012/frames-at-work-setting-your-board

UpRise: The Four Ways Your Optometric Practice Is Being Disrupted by Eyeglass Retailers, 3/29/17

http://blog.startyouruprise.com/the-four-ways-your-optometric-practice-is-being-disrupted-by-eyeglass-retailers

Retail Doc: Visual Merchandising: 10 Insights How to Merchandise Your Store, 9/12/15

https://www.retaildoc.com/blog/10-insights-merchandising

The post Borrow a Few Tricks from Merchandisers to Boost Frame Sales appeared first on iMatrix.