The following is a transcript of our interview with Dr. Goldman.

Which of Our Digital Marketing Services Did You Use? 

“When I first was approached many, many years ago by ChiroMatrix, they were kind of promising me the world. They were like, we’re great at SEO, this, that. Now, I had a very, very successful practice at the time, not even really using or relying on marketing. But I was like, hey, maybe I’ll do it.

The city I was in at the time, if you Google chiropractor in that city, I was like on the 11th page, although I had a very successful practice. I wasn’t really too dialed into the SEO or the website stuff. 

But I remember they told me that they would have me on the first or second page within a very short time. It sounded unbelievable, but they did it. So I just want to say I’ve never forgotten that.”

What Did You Like About Those Services?

“My first very good thought when I think of ChiroMatrix and the stuff that I’ve done with them is their SEO work is incredible. That’s number one. Number two– as time went on, they really improved their websites, and their websites look better and better. 

So between their websites and their SEO, that was my fantastic experience, and I do know they have many other services for chiropractors that might want to take advantage of those.“

How Important Would You Say Online Marketing is To Chiro Practices Currently?

“Obviously, if a chiropractor gets amazing healing results, they’re going to get a ton of referrals, and their practice is going to be huge. With that said, people are on their phones all the time, their laptops, whatever, and they’re searching. They’re like, hey, I want a chiropractor. 

I live in the city– best chiropractor in the city or chiropractor anywhere. So having a great online presence in 2022 and going forward– it’s kind of a must. “

What’s The First Thing Chiropractors Should Do When Looking to Market Their Practice Online?

“What a chiropractor should do if they’re a ChiroMatrix client or they’re going to become a ChiroMatrix client is talk to someone there and say, look, show me your menu. What are all the things you can do, from the site to the SEO to all these other things and services ChiroMatrix offers, and then just see what’s most logical. What’s their budget, what they want to spend, and what’s the predicted outcome of doing these things?

The great benefit from SEO is it’s simple. Like I said earlier, like someone– let’s say you’re in town XYZ and someone Googles or searches for a chiropractor in that town. And before you start with ChiroMatrix, you’re like, man, I’m on the 11th page. 

And then, in the not too distant future, you’re moving up. You’re at the third page, the second page, maybe at the bottom of the first page, or wherever it is. For me, it was, as I mentioned earlier, shockingly quick. I couldn’t believe how quickly I was ranking. I think I was on the second page in like just a few weeks, and I think we got to the bottom of the first page. “

How Would You Describe ChiroMatrix to Your Colleagues?

“ChiroMatrix is a very professional corporation, and it’s interesting because, as we know, when you deal with different businesses out there, sometimes their facade is very, very professional, but once you start interacting with them, it can be a little disappointing at times. 

But ChiroMatrix– they keep their word, they do what they say, they’re very professional, they’re very polite. They either get what you need done quickly, or at least they’ll get back to you and give you a realistic time frame. So I’m a fan of ChiroMatrix.”

What Else Can You Tell Us About Zone School of Healing?

“If you’re a chiropractor, only one of two kinds of patients are walking into your office. One are patients with musculoskeletal issues, and two are patients with systemic issues. When it comes to the healing of the musculoskeletal, Zone Technique is unparalleled. 

When it comes to the healing of the non-musculoskeletal, the systemic, Zone Technique is unparalleled. So when you join Zone School, you get immediate and lifetime access to 50 hours of me teaching you the highest principles of healing and the zone technique within a week, two, three, four weeks. 

Certainly, within a couple of months, you become an expert at it. Your results become way, way, way better. And when your results become better, your practice grows. What have I heard hundreds of times? Joining Zone School is the best decision of my healing career. Go to zoneschoolofhealing.com to join. Looking forward to helping you.“

Let ChiroMatrix Design Your Website With the Look and Feel You Want

What exactly is it that you want out of your website? Features that will make your website easy for visitors to navigate. Get a prospective client’s attention by showcasing a professional website.

By choosing one of our chiropractic websites, you’ll be able to customize your chiropractic site to have everything that you want. Get a website with content blocks full of important chiropractic information, and images that wow patients at first glance. Custom websites that tailor to a practice’s needs are our specialty.

Whether your website needs a slight refresh or a total overhaul, we have plenty of chiropractic websites for your chiropractic practice to choose from. Give ChiroMatrix a call at 888.792.8384 or click here to receive special pricing on our website services. We offer an online marketing solution with our full digital marketing services to optimize chiropractor’s online presence.

The post How Dr. Peter Goldman Became Visible Online With ChiroMatrix appeared first on iMatrix.

VetMatrix, a leading provider of digital marketing solutions for veterinary practices has helped many veterinarians communicate more effectively, streamline their front office operations, reach their ideal audience, improve their online presence, and connect with their clients on a more meaningful level. 

Now more than ever, it’s important to streamline your patient flow. That’s why we are pleased to announce our new partnership with Kontak. Together, this partnership effectively enables both companies to provide even better service and growth opportunities to veterinary practices across the country.

Grow Your Practice With Every Conversation Online

Kontak provides 24/7 LiveChat services to veterinary hospitals. Their agents warmly welcome your veterinary website visitors at all hours, prioritizing a wide range of inquiries and ensuring an excellent customer experience. And in today’s tech-savvy world, clients expect to see chat on the websites they visit, and Kontak makes it happen. 

Kontak agents reduce the strain on your staff, saving 73% of a CSR’s time on inquiries they handle, while attracting 4x more new clients from your website, adding an average of $10,000/mo in new client value per hospital.  

Whether your clients choose to chat online, text, or reach out through your Facebook page, Kontak’s trained agents handle most inquiries, so your CSRs do not have to. 

Your Benefits: What This Partnership Means to Your Practice

As a busy veterinary practice, answering phone calls, responding to emails, sending out patient intake forms, newsletters, promotions, and updating your website can be quite challenging and stressful. VetMatrix and Kontak can help relieve that stress and save you time.

1. Attract and Retain More Pet Patients

Most of your current and potential clients visit your website when they have questions regarding a particular service or product they need answers on. Treat your website like it’s your virtual veterinary practice and engage with clients using live, friendly, and capable customer service representatives you can count on 24/7.

With Kontak and a professionally designed website from VetMatrix, your current and potential clients will be able to solve the problems they came to your website for. Users will be able to easily navigate your site, services, specialties, blogs, newsletter signs ups, fill out forms, and if patients have clinical questions, Kontak will be there to connect them with one of your veterinary staff members.

By adding live chat to your veterinary website, your site will be more interactive, build trust, and attract new clients. 

2. Streamline Your Front Office 

Nearly 30% of new client appointment requests occur after hours. Using your professionally designed website, clients will be able to find your services faster and communicate with your practice at any time using live chat. This will help you and your staff save time because fewer calls will go through, letting them focus on other office matters. You’ll have a team of agents helping you schedule, confirm or reschedule appointments or answer any questions, etc. 

3. Improve Your Patient Experience 

More than half of patients say they would rather schedule an appointment online than call the practice. Stop drowning in phone calls and connect with clients wherever they are most comfortable. With a team behind your website answering questions, as well as booking appointments, it can remove any friction from your staff and clients as well. Here are some examples of how Kontak and VetMatrix can help improve your client experience: 

• Even when your office is closed, your clients can reach your practice by speaking to a live representative outside of business hours.
• Your clients can chat with someone from Kontak if their pet is acting up in the middle of the night. Your clients will really appreciate the instant guidance, and you will improve their experience.
• Your front desk will no longer be overwhelmed by calls that slow down employees and leave customers dissatisfied.  A Kontak team member will qualify inquiries and direct them to your front desk for a more efficient process.

Join Us and Get a Special Discount for Your Veterinary Practice

We’re excited to help our veterinarians serve more clients in the months and years ahead–and joining forces with Kontak will make those relationships much more effective. To learn more about the services provided by VetMatrix and Kontak, and to receive a special discount, click here. 

The post VetMatrix Announces Partnership with Kontak appeared first on iMatrix.

In this post, we will discuss what it means to be a Google Premier Partner, and the main reasons why you should consider working with one.

Learn More: Why Advertising with Google Is Critical For Your Business

What It Means to Be a Google Premier Partner

Google only awards the Premier Partner level to the absolute top-performing marketing companies who consistently deliver outstanding ROI results for their clients.

The Google Premier Partnership isn’t just a quick buy or a freebie. To become a Premier Partner a company must meet an extensive set of requirements, and only a few marketing companies worldwide have it, including iMatrix.

Here are the requirements to obtain and maintain the Premier Partnership:

• Staff is required to get certified for Google Ads and pass new assessments annually.
• Meet a higher spending requirement across managed accounts.
• Deliver solid overall ad revenue and growth, maintaining and growing customer base, and continuously outperform the competition. 

Advantages of Working With a Google Premier Partner

There are numerous benefits to working with a Google Premier Partner, and here are the top four reasons why you should consider working with one. 

1. You Will Get Proven Results and Maximize Your ROI

As a Google Premier Partner, we are required to maintain a high level of success to remain a part of the program. We must continually generate ROI results for our clients and on top of that Google must review and approve our advertising spends. This will ensure that when you work with a Premier Partner, you’re working with a company that knows how to consistently drive outstanding results to grow your practice.

2. You Will Get Priority Access to Beta Features from Google

Google provides Premier Partners with countless features that they can test out before they let the public have access. This means that when you work with a Premier Partner you’ll have access to those beta features first. This can be an advantage to help you outrank your local competitors.

Learn More: 5 of the Best PPC Tips We’ve Ever Heard

3. You Will Work With Digital Marketing Experts Trained By Google 

As s Google Premier Partner, we have a special relationship with Google, and we know the ins and outs of Google Ads. We are constantly being trained on Google’s best practices, and Google will notify us of any major algorithm changes before telling the general public. We also have an inside track to connecting with Google. For example, if there is ever an issue with an account, as a Premier Partner, we can easily contact and get a hold of a Google representative. 

Learn More: How to Make the Most of Your Google Adwords Account With These Useful Features

4. You Will Partner With a Trustworthy Digital Marketing Company 

Google trusts our company, so you can too. As a Google Premier Partner, we bring Google’s best practices to your marketing efforts. At iMatrix, you’ll have access to an array of online marketing strategists, SEO experts, and insights into keywords’ search volume to target your ideal patients and maximize your revenue. Boost your profits, get measurable results, maximize your investments, and receive full access to Google-trusted and certified experts.

Let us be your Google guide! 

At iMatrix, we work hard to sustain our Google Premier Partner status and manage successful campaigns of all sizes for our healthcare clients. Click here or call us at 800.792.8384 today to learn more about how working with a Premier Partner can help grow your practice. 

The post 4 Reasons to Work With a Google Premier Partner appeared first on iMatrix.

Since launching in 2002, iMatrix has helped its doctors communicate more effectively, reach ideal audiences, improve their marketing messaging, and connect with their patients on a more meaningful level.
The veterinary industry–along with other sectors in the health & wellness space–has been an area of particular focus for iMatrix since our inception. Through our services, we’ve helped veterinary partners and other medical professionals grow their practices. 

Today, we’re excited to announce our partnership with an organization that shares our dedication to the businesses it assists: Scratchpay. This fintech startup has quickly become the fastest-growing financing provider in the veterinary industry, and is now offered at 1 in 5 vet clinics in the United States. They also recently entered into different verticals, including dental, chiropractic care, vision, and more.

Scratchpay’s simple, transparent payment plans provide pet parents and patients with a flexible, risk-free alternative to credit cards and other traditional financing options. Additionally, Scratchpay does not perform hard credit checks, which means that an applicant’s FICO score isn’t negatively impacted by viewing or accepting a Scratchpay payment plan.
Patients are also able to apply in minutes directly from their smartphone or any internet-connected device, fitting seamlessly into a medical practice’s workflow. 

On the clinic side, it’s free to get started and begin offering Scratchpay. The only cost ever associated with the solution is a flat rate provider fee on the payment plans that patients accept. There are no setup costs or no membership fees, and no new hardware or software integration is required.

Throughout this partnership, iMatrix and Scratchpay will collaborate to make both companies’ services available at even more medical practices. By encouraging their clients to consider adding Scratchpay to their financing suite, iMatrix can help clients grow smarter and bring in more foot traffic.
Lastly, Scratchpay and iMatrix also have synergies in the areas of telemedicine and curbside service brought on by the current COVID-19 pandemic. iMatrix is already offering services to easily launch, monitor, and grow a telemedicine branch for medical practices.

Scratchpay’s system is 100% digital and requires no physical human contact during the application process, it has become an increasingly essential tool for its partners that are now relying on curbside service to drive revenue. In these unfortunate times, businesses need to adapt quickly to a new reality, and our combined services will help make that transition a whole lot easier.

We’re looking forward to helping our medical partners serve more clients in the months and years ahead–and joining forces with Scratchpay will make those relationships much more impactful. To learn more about the services provided by iMatrix and Scratchpay, and to receive a special discount, click here. 

The post iMatrix & Scratchpay Team Up to Help Practices Increase Revenue appeared first on iMatrix.

ChiroMatrix, the leading website and online marketing for chiropractic professionals, announced today its affiliation with the Wisconsin Chiropractic Association. This new relationship will allow ChiroMatrix to continue to extend its online marketing solutions to WCA members with the addition of exclusive benefits and promotional offers.
The new affiliation aims to provide more chiropractors with the necessary resources to create a strong online presence that easily attracts new patients to their practice’s website and, ultimately, to their practice doors.
Ali Nikoopour, business development manager at ChiroMatrix, is enthusiastic about partnering with WCA because it gives ChiroMatrix the opportunity to help more chiropractic practices flourish.
“At ChiroMatrix, we understand the need for a strong online presence and the value an effective website can bring to chiropractors,” said Ali Nikoopour, business development manager at ChiroMatrix. “That is why we create web presence solutions specifically for chiropractic professionals and are excited for our new relationship with the Wisconsin Chiropractic Association. We look forward to providing resources to their professional members who are either starting or growing their practice.”
About the Wisconsin Chiropractic Association
Since 1911, the WCA has been the voice for positive change in the chiropractic community in Wisconsin. Headquartered in Madison, its mission is to lead, protect, enhance and advance the chiropractic profession through advocacy, education and promotion, so that chiropractors may better serve their patients, their communities and each other.

The post ChiroMatrix Announces Partnership With Wisconsin Chiropractic Association appeared first on iMatrix.