8 Trendy Marketing Ideas for Chiropractors to Implement in 2022
Every business owner understands the importance of having their name out there in order to attract more people to your local area. This is why efficient and effective chiropractic marketing ideas are essential for your practice. But what do you do if you are unfamiliar with the best methods of chiropractic marketing?
If you want to attract new patients to your office and outperform your local competition, we can help you do so. You don’t have to struggle to think of a great strategy, just follow along as we go over some great chiropractic marketing ideas for you to put into action at your practice.
1. Take Advantage of Online Directory Listings for Your Chiropractic Business
Do you know where your practice’s name and website appear online? Your chiropractic website should appear on as many directory websites as possible with updated contact information to increase your online visibility for potential patients.
This includes your practices:
- Phone number
- Website URL
- Business hours
- Photos of your business
If any of your contact information is changed, these revisions need to be reflected on listing sites.
When looking for a new business, most people turn to the internet to maximize their search efforts. If your URL is on major listing sites, this is a way for you to easily improve the traffic that comes to your website. Listing sites like Google My Business and Yelp receive millions of hits each day by someone who is interested in finding a business in their community.
Utilizing online directory listings also allows potential patients to see what existing patients are saying about your practice. Reviews give them the opportunity to talk about the positive experience they had with you, your staff, and your chiropractic services, which can encourage even more business.
2. Use Pay-Per-Click Advertising to Drive More Traffic
When you look for an item or business on Google or another search engine, you’ve probably noticed that some of the first results on the page have an ‘ad’ icon next to them. Those are pay-per-click ads, or better known as PPC ads.
PPC ads are targeted toward your ideal audience in order to attract people who are genuinely interested or searching for your specialty services. Whenever your ad appears for someone looking for chiropractic services and they click through, you pay for each click.
PPC should be an essential part of your chiropractic marketing strategy if you want to increase your web presence. When creating these ads, it’s important to consider what action you want potential users to take. When they click on your ad, it should lead them to a customized landing page with a call-to-action intended to increase your appointment bookings and generate more revenue.
If you are having any promotions at your chiropractic office, whether it’s a limited time or evergreen, it is a good idea to take advantage of targeted ads to reach more new patients.
Some examples of PPC ads could be:
- New patient appointment special
- 50 percent off your first chiropractic adjustment
- $65 for an initial exam and treatment
Learn More: 5 of the Best PPC Tips We’ve Ever Heard
3. Give Health and Wellness Lectures
There are people out there who are interested in chiropractic services but don’t know enough about them to take the next step and book their first appointment. One way to encourage them is to educate them more about chiropractic care. What topics do you think a potential patient will find valuable? You can host events in your local community to equip them with the necessary information to make an informed decision about their health and wellness.
You can build credibility by giving these lectures on the effectiveness of receiving care as well as raise awareness to grow your practice. The more resources you provide them with, the more they trust you earn from the community as they begin to see you as an industry resource.
Here is an example of useful information that you can provide to your patients through lecturing:
Some education chiropractic topics that may interest potential patients include:
- Chronic or acute back and neck pain
- Chiropractic treatment during pregnancy
- Auto injury treatment
- Improvements in mobility and range of motion
- Increase in sports performance
- Improves in daily energy as well as better sleep at night
4. Make Your Chiropractic Website Mobile-Responsive
Most users are looking for businesses in their local area on their mobile devices. According to Perficient, mobile devices drove 61 percent of visits to U.S. websites in 2020, up from 57 percent in 2019. If your website is not mobile-responsive, you are isolating potential new patients.
When patients go to your website, it should automatically adjust to fit whatever device they are using to present users with the best mobile experience.
In order to make your website as mobile-friendly as possible, you should:
- Make information easily accessible on your website
- Eliminate pop-ups
- Improve website speed
- Make buttons and fonts large and easy to read
- Avoid using Flash
- Perform mobile testing
5. Create and Maintain a Wellness Blog on Your Website
Does your practice have a blog? Well, it should! Blogging is your opportunity to educate your current and new patients on all things chiropractic as well as the services you offer at your practice. You can decide how many blog posts you want to do and how often so that you stick to a schedule and maintain consistency.
When you stay on schedule, you’ll also be able to build your email subscribers by offering a subscription to your latest blog posts.
Emailing your patients every time you publish an original post will:
- Drive traffic to your website
- Improve your website’s traffic and SEO with valuable content and rank higher online by working in tandem with your Google ads
- Give you access to patient contact information for email marketing purposes such as appointment reminders, special offers, and more
Having a chiropractic blog also gives you the opportunity to partner with other chiropractors for guest blogging. This may be a little time-consuming because you have to develop relationships with other chiropractors in your area as well as have them write the articles, but it’s worth the time to have the additional content from another industry expert on your website.
6. Add an Online Store for Your Patients’ Convenience
If you sell products in your office, why not do the same online? With eCommerce capabilities on your website, you can increase your revenue by allowing patients to have 24-hour access to purchase your products and services.
An online store is a great addition to your chiropractic marketing because you can advertise it through email marketing and on social media to maximize your visibility.
Some products and services examples that you can sell in your online store are:
- Health or weight loss supplements
- Exercise equipment
- Body pillows
- Special packages for patients, such as pay for 5 chiropractic adjustments and get the 6th one free
- Gift cards to your practice for certain treatments like a massage or acupuncture
Many chiropractors are beginning to add eCommerce to their websites in an effort to increase sales and you should follow suit as part of your marketing strategy as well.
7. Give a Behind-the-Scenes Look into Your Practice With Video Marketing
People love a story and video marketing is a great way to give them more insight into who you are as a staff and a business as well as what values you hold. In the last few years, video has become part of the list of essential chiropractic marketing ideas as well as marketing for businesses in every other industry.
According to Biteable, 49% of marketers say that video helps them engage their audience. Users are tuning in to video content now more than ever as a way to learn more about business and their brand and you want to take advantage of this.
One of the easiest ways to engage new patients is to create videos of you working with patients so they have a good understanding of your products and services as well as the benefits of using them.
How will a chiropractic adjustment go for a new patient? What are some instruments you use to perform your manual therapies? What are some stretches that patients can do at home to relieve pain? These are all topics that may pique the interest of viewers so they want to learn more about your business.
Once you’ve created your videos, be sure to publish them on your website, share them to your social media pages, and even email them to your subscribers!
Learn More: How Video Marketing Can Help Grow Your Practice
8. Begin Building a Presence on Social Media Platforms
We’ve said this once and we’ll continue to say it. Having a presence on social media is important for every business owner, and yes that includes you, a chiropractor. If you want to reach users in the online space and attract them to your office, you need to create profiles on the major social media networks (Facebook, Twitter, Instagram, LinkedIn) and get active with your followers.
You build a stronger relationship with your patients every time they come to your practice for an appointment. Extend that connection outside of your office by interacting with them on different platforms.
As a chiropractor, remember that this is your professional account, so it should be utilized to educate your patients or give them updates about your practice. But, you can have a little fun and post entertaining content.
For each network, try out these chiropractic social media marketing ideas:
- Facebook – Blog posts, images at your practice, chiropractic research, content from other chiropractic experts, and Facebook ads
- Twitter – Retweet educational chiropractic topics from other chiropractors
- Instagram – Interactives on your Instagram story like questionnaires or polls, images and videos with patients, or informational reels
- LinkedIn – Updates about your practice, awards/honors you’ve received, blog posts, and staff highlights
The first step is to create an account on each social network and then begin brainstorming what content you would like to share on each one!
ChiroMatrix Can Help You Attract New Patients With Effective Chiropractic Marketing Ideas
There are many steps involved in formulating a useful marketing strategy that will grow your practice and help you realize all the goals you have. But you don’t have to come up with these marketing ideas on your own. That’s what ChiroMatrix is here for. We can work together to accomplish everything you want for your business, whether it’s to target new patients, build a modern and sleek chiropractic website, and generate more revenue.