How Web Design Affects Your Veterinary Practice’s Credibility
Far too often, individuals and businesses believe they can have the same impact if they create a website using a drag and drop solution versus investing in a company that specializes in veterinary websites. However, there’s more to building a website and creating a design than just adding images and text to a page.
If you don’t have a strong web presence and a visually appealing site for your vet practice, you may lose out to your competition who understands the importance of web design in regards to their credibility.
7 Ways Web Design Affects Your Veterinary Practice’s Credibility
Utilize these tips to help create a credible veterinary website for your practice.
Appeal to Clients With Your Website
If you have too much going on, not enough text, too much text, or colors that clash, you may turn your prospective clients away. They’ll visit the site and find that it isn’t appealing. Instead of getting to know your veterinary practice, they’ll move on to the next search result.
Create Pages That Load Quickly
When it comes to veterinary web designs, you have to take into consideration how the page looks. However, you want to make sure that it loads quickly.
A professional web development company like iMatrix knows the equation for creating a site that provides prospective clients with all the information they need in a format that works well without sacrificing the loading speed.
Keep in mind, if a potential or current patient can’t load your page easily, he or she will move on to a page that loads rapidly.
First Impressions Count
Although the saying goes, “You shouldn’t judge a book by its cover,” not everyone lives by that motto. This is especially the case when it comes to people looking for a veterinary practice or another business. People judge a practice or facility by their first impression. Since most people are searching online and not calling, a business or facility’s web presence is often the first and only impression a person has of the practice.
An unappealing, cluttered, or otherwise unattractive webpage can turn a person away. You only have one opportunity to make a first impression on a potential client, and you don’t want to miss the opportunity to draw in potential customers. Keep in mind, individuals want to enjoy the visual appeal of your website and connect to the text in some way.
Create a Look of Professionalism
As mentioned above, your web presence is often your only chance to draw in a client to your practice. You want individuals to feel like you’re a competent and reputable facility that’s going to care for their furry friend well. If you have a poor website design, it doesn’t look professional. Automatically, you lose credibility because those individuals are judging your website based on how it looks.
Unless you seriously understand veterinary website designs, the site might not look very professional if you do it yourself. The content might not rank highly or be relatable.
Consider Navigation, Organization, and Engagement
Individuals need to be able to navigate around your veterinary practice page easily. They rely on a design that lets them travel from one page to another to find all the information they need. If users can’t navigate around your page, they can’t get the info they need.
Therefore, people will visit other veterinary websites where they can find the information they’re looking for in a decent amount of time. In today’s world where many people live a fast-paced lifestyle, people don’t want to wait. Veterinary website designs must allow users to maneuver around the site quickly.
You also want to connect with your target audience. You want to tell a story that draws them in. Additionally, you want a veterinary site that represents who you are as a brand and what you do.
Find and Eliminate Errors
A spelling, grammar, or website coding error can harm your credibility. A veterinary marketing company creates coding that’s accurate and ensures you don’t have any broken links or other errors.
Create a Contact Page
You can have a fancy website that’s appealing and represents your brand well. You have to have a contact page and methods to communicate with your practice easily, so prospective patients can reach you immediately.
Create a veterinary website catered to your practice that enhances your credibility.
If you’re ready to start generating more leads with your website, give us a call today at 888.772.1440 to learn more about our veterinary marketing services. We look forward to creating a search-optimized website for your practice that highlights you and your specialties while speaking to your ideal clients.
What else can you include on your veterinary website to help the client experience?
Here are a few articles that can help you identify what else you can be doing on your website to increase appointments on your calendar.