5 Ways to Boost Your Brand on Social Media

Businesses today are coming to understand the importance of social media both when it comes to both defining and promoting their brand. Social media gives businesses the opportunity to engage directly with customers, building relationships and customer loyalty in the process. But with more businesses embracing the power of social media, it is all too easy to get lost in the crowd. Consider the following seven tips to keep your brand standing out:

Be Human

Social media is all about relationships between fellow humans. You will gain more followers if you show your human side. But we are all human already, so how do you really go about showing off just how human you are? Posting photos of your staff and sharing stories about your business will put a face behind your brand name.

Ask for audience participation

Getting your audience to engage not only boosts your posts in the news feeds of your other followers, but it also demonstrates to your customers that they are valued. Use your posts to ask for comments or ask your followers questions.

Be an expert

Post news about what is going on in your industry to show your followers that you are ahead of the curve. This will boost their trust in your knowledge and make them want to return to you again and again–as well as make them more likely to recommend you to their friends.

Have a sense of humor

A business that can laugh is much more approachable and likeable than one that is all business all the time. If you have ever watched TV, you’ll have noticed that a lot of commercials strive to be humorous, this is because humor works; it engages potential clients and makes the brand using it seem optimistic and upbeat.

Use Variety

Don’t post the same type of content all the time–diversify your social media in order to appeal to more of your client base. Not all of your client base will like dry industry-related articles, nor will all of your client base appreciate comics. Each client is an individual, just as each brand is unique.

Be Relevant

Do you remember the ice-bucket challenge? When you are on your personal social media accounts, you have undoubtedly seen trending news stories or “memes” that multiple people or brands post about (like the ice bucket challenge). If you have noticed that there is something in particular trending, then it is a good idea to jump on that bandwagon. Post something relevant to capitalize on the interest that trend is generating–and you’ll generate interest from your clients and potential clients by proxy.


If you still aren’t sure about what to do with your social media, or perhaps you just don’t have enough time to worry about what to post every week, give IMatrix a call at 800.943.6423. We will create and optimize your social media pages for you and our experts will keep your pages active so you can spend less time on Facebook and more time with your clients.

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