Marketing Made for Eye Care Providers

Improve your online presence and increase your visibility online. Get a professional website, more 5-star reviews, and an online store to sell your products. Outrank your local competition and get up to 10X return on your investment.
  • See How You Rank on Google Search Results


With over 18 years of experience, our digital marketing solutions have a proven track record of generating more patients for our client's higher revenue services. We have the tools and resources to create a marketing plan for your eye care practice that will deliver results.

patients delivered to our clients’ websites


clients on Google’s first page than any of our competitors


clients on Google’s first page than any of our competitors

Eye Care Websites that Generate Results

A professional and mobile-friendly eye care website is key to your marketing strategy. Get the latest website designed for search performance and converting users into patients. We include online bookings features that are easy for your patients to use. Track your website performance at any time with our website analytics dashboard.

Put Your Practice at the Top of Search Results for Your Specialties

Use pay-per-click ads to get fast results. Attract new patients with sponsored listings and get to the top of Google. Improve your online presence so local patients in your area can find your office. Target more users and increase the clicks to your eye care website with personalized online ad campaigns. Plus, appear in the search results for your higher revenue specialties to ensure both short and long-term eye care marketing success.

An SEO Strategy With Original Eye Care Content

Increase your rankings online with optimized, custom eye care content focused on industry-specific keywords such as patient vision tips, preventative optical care, and more. Bring new patients to your front door with search engine optimization strategies and claim the top spot on Google.

Improve Your Practice’s Online Reputation

We help eye care practices improve their review scores online by making it easy for patients to leave reviews on multiple sites. We offer convenient tools to track and manage online listings all in one place.
Online Reputation

Easily Check Patient Insurance Benefits

Search vision insurance providers up to 75% faster all in one place. Quickly see your patient’s most current eye care coverage, provider, benefits and history across all carriers.

Connect With Followers on Social Media

Build a presence on social media for your eye care practice. Grow your following and keep patients engaged with a Facebook, Instagram and Google My Business posting strategy.

Digital Marketing Trusted By Google

As a Google Premier Partner, we bring Google’s best practices to your marketing strategy. Let our Google-certified experts optimize your online presence and increase conversions from your website.
See how it works


“We've had such a great response not only from our current patients, but people that we haven't met previously that are now finding our content and then us here in the office. I'm seeing more patients than I have in the last six months”
Dr. Brian Hayes
Saline Optometry
Watch Case Study


Patient Portal

Convenient, 24-Hour Access to Patient Portal

Patients can check in on their eye health information, request eye exam appointments, view upcoming scheduled appointments, and complete online forms, all within a secure portal account accessible through your website.

Frame Selector

This exclusive eye care feature is automatically integrated into your website and allows patients to try on and select the proper frames to fit their cosmetic, lifestyle, and vision needs.

Trusted By The Top Eye Care Organizations

Frequently Asked Questions

What type of eye care marketing services do you offer?

We offer professionally designed websites, social media coordination, SEO, reputation management, Google ads, Google My Business optimization, and more eye care marketing services to help your practice rank well online and attract more clients. We have a wide variety of services available in order to meet each practice's individual needs, including optometrists, opticians, and ophthalmologists. Explore our different plans on the compare plans page.

What certifications does your marketing company have?

iMatrix is a Google Premier Partner and our eye care marketing service account managers are all Google Ads certified. Working with an eye care marketing company that is a Google Premier Partner means that our experts ensure the success of our clients' practice when they contract our marketing solutions. Learn more about the benefits of working with a Google Premier Partner here.

Why should I use your online eye care marketing services?

Our company has a proven record of offering the best eye care marketing solutions and strategy that is formulated to help you and your practice succeed online. From a single optometry practice to multi-location practices, we provide a customized online marketing strategy tailored to your specific needs. Whether it's a new website, new marketing tools, or services like email marketing, we will work in tandem to achieve your marketing goals.

What type of eye care professionals do you provide services for?

We work with any type of eye care practice, including optometrists, opticians, and ophthalmologists.

What is the pricing for iMatrix marketing packages?

We have plan options starting from $99 to suit whatever your eye care practice needs to improve its marketing plan. Compare all the packages we have available here.

Why should my eye care practice work with a marketing agency instead of keeping it in-house?

As eye care professionals, we know it can be very time-consuming caring for patients while also trying to grow your practice online. As marketing experts, we make sure you stay updated with the latest trends and tools, offer you professional support, and generate the best results for you.

What are the next steps if I want to learn more about your eye care marketing services?

To learn about all of our package options, schedule a free consultation with one of our marketing experts through our get special pricing offer or call us at 800.792.8384 and expect a reply within one business day. During your session with one of our experts, we will review your specific practice needs, your current online presence, SEO strategies, and present you with a strategy tailored to your unique situation.

If I become a client, what level of support will I get?

As an iMatrix client, you will get unlimited support from our U.S based customer experience team. You can reach them via phone M-F 6 AM - 4 PM Pacific time or by opening a support ticket at any time. You can also expect a monthly check-in call to go over marketing ideas, results, and suggestions on what you can do to improve your clinic's online performance.

How long will the onboarding process take?

After you sign up for any of our marketing plans, we will schedule a kickoff call to start your onboarding process. This will occur within a week of you signing your contract. We will need you to be available to collaborate with us during the onboarding process so we can carefully enable all your services and optimize and transfer any data you might have from previous providers. We strive to complete the process within 2-4 weeks but time can vary depending on each practice's situation. Onboarding can take anywhere between two weeks to a month after your kickoff call.

What results can I expect If I use your marketing services?

When working with iMatrix, you can expect improvement in your online performance. Depending on the marketing plan you select, you will see an increase in organic website traffic, search engine optimization, and appointments booked successfully online. Depending on the plan selected, you will start getting more leads within the first month after signing up. Other plan options require a few months in order for you to start generating results, given that both search engine optimization strategies and getting more 5 star reviews for your practice take time. We will set up strategy calls with your eye care practice to go over your main KPI's including website traffic, the number of leads you receive, and more.

What kind of marketing strategies are the best for my practice?

We understand that every eye care practice has different goals and needs from their marketing objectives. When looking at starting a digital marketing plan with iMatrix we offer an array of tools to help you get started. Our experts will work with you to find the perfect marketing entry point for your practice. Whether your goal is to reach the top of Google quickly, optimize your website, or facilitate online bookings for your clients, we have a solution for you.

Let Us Help You Gain And Retain More Ideal Patients

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