Blogging Makes Veterinary SEO Easy
Original veterinary content, especially written text, is central to a successful search engine optimization strategy. After you have optimized the pages on your veterinary website, you need to continually add content for SEO and to keep pet owners engaged. One of the easiest ways to add fresh, optimized content is with a blog built into your veterinary website.
SEO Tips for Effective Veterinary Blogs
Writing a blog has a variety of SEO benefits. A blog allows you to create fresh, timely content, build a following, extend your reach to social media, and get more traffic for your veterinary website (and new clients).
Create a Schedule – Part of your veterinary SEO strategy should include a content creation calendar. The simplest (and least stressful) way is to plan out monthly veterinary blog topics. Commit to writing one 300-400 word blog each month. If you aren’t sure what to write about, writing about the veterinary services you offer is a good place to start.
Optimize Your Veterinary Blogs – While even un-optimized blogs will have some SEO benefit, it’s better to properly optimize your blog for both online users and search engines. Write your blog around a keyword (but don’t keyword stuff it) and it will naturally include relevant content. Include the keyword in the blog title and add optimized, relevant veterinary images or videos to the blog. Be sure to include a clear call-to-action (CTA) at the end of your blog. Check out the CTA at the end of this blog for ideas.
Share on Social Media – Get the word out about your recent veterinary blog by sharing it on your social media. This enables you to reach a wider audience, creates brand recognition, and keeps your current audience engaged. Include 2-3 hashtags in your post that are relevant and descriptive of your blog. For example, a veterinary blog about cat vaccinations may include these hashtags: #CatVaccines #FelineShots #CatVeterinarian.
Build Your Audience – There are several ways to build your blog audience (and therefore traffic to your veterinary website). First, enable an RSS feed for your blog. An RSS feed allows blog readers to subscribe to your blog. Every time you post a blog, they are notified. Another way to build your audience (and traffic) is to send out your blog as a newsletter. A monthly newsletter with an informative blog (not selling anything), is a great way to grow your readership.
If you don’t have the time or resources to blog for your veterinary practice, call 1-800-IMATRIX to speak to an Internet Consultant. Our veterinary web optimization service includes regular blogs custom written for your business and posted on your website.