How Will Facebook’s Latest Change Affect Your Marketing?

Facebook CEO Mark Zuckerberg recently revealed a change in Facebook’s direction via a post made to his Facebook profile. Instead of focusing on bringing user’s relevant content, Facebook is now going to focus on promoting content that will bring its users closer together. Zuckerberg claims that this update is coming about due to a mix of feedback from its users and academic studies. The hope is that by making this change, Facebook will be doing more to promote the general well-being of its users.
To achieve the goal of bringing users closer together, Facebook’s newsfeed will be one of the first features to change. You can expect your newsfeed to be filled more with content from your Facebook friends and less filled with public ads or corporate posts.

How Should This Affect Your Facebook Strategy?

According to Zuckerberg, the public and private content you will see more of will be held to the same standard and “It should encourage meaningful interactions between people.” This change may seem like a worrisome challenge from the Facebook marketer’s perspective, but it is actually nothing to fear!
This simply means you need to tweak your Facebook strategy in order to be more engaging–Facebook is still going to prioritize posts that get a lot of engagement (likes, shares, comments) in newsfeeds. So how do you create more engaging posts?

According to BufferSocial, Question posts get 100% more comments.

One simple thing you can try is simply asking your users to engage. In the written copy of your Facebook post, write to as your users to comment on, share, or like your post. Sometimes all it takes is a little nudge to remind your users to take action. This strategy may seem a bit forward, but don’t be shy, remember your followers are following you because they like you — they want to see content from you.
Along a similar vein, you can also try asking your followers questions to get them to comment directly on your posts. But don’t consider your job done once your follows do comment on your posts. Facebook is ranking posts that have active discussions higher so make sure you actively engage by replying to your followers’ comments with your own comments.
If you need help in getting your Facebook presence up and going or just need an expert to consult with, give our team a call. We will be more than happy to make sure your social presence is a successful one!

Sources:
https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

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