Increase Your Followers and Readers by Using Trending Topics
One of the easiest ways to increase readership, viewership, and direct engagement with your social media marketing topics is to address trending topics. People are naturally talking about these topics and want to learn more about them, so if you have related content on your page, they’ll have a higher chance of finding it.
The challenging part is finding out which topics are about to trend – before the wave has already hit full power. Then, you can produce appropriate, related content and have it up and ready for people to refer to when they all start talking about these subjects.
What Are Trending Topics?
These are subjects that, for various reasons, capture the attention of great numbers of people in a fad-like way. They can be quite random, and you won’t be able to use every one of them to help you market your practice. They also come into the public consciousness fast, peak quickly, and then typically fade away again over a short time, so you have to act fast to catch them.
How Can You Spot Trends in Time to Use Them?
A variety of sites can be mined for this information. Some, like Google Trends and BuzzSumo, are made especially to make this easy for businesspeople, SEOs, and other professionals. Others offer trend information simply to make it easier for their regular users to get content about the top trends. Sites like this include Twitter, Quora, and Facebook. Each has its differences, so you’ll probably end up focusing on just one or two.
How Can You Make Use of Trend Information?
One of the best ways is to generate attention-getting content about the trend and post it on social media sites as well as your blog. Topics related to your field of practice will do best at drawing in prospective patients and impressing current ones.
Should You Stick to Topics Closely Related to Your Practice?
In general, yes. Going off-topic too often, or about the wrong things, risks giving off an unprofessional vibe. That said, you can get into related topics to make your account more useful to viewers, and it can be a good idea to do so. For example, if you have an eye clinic, talking about a summer sporting event – and adding a blurb about how UV light can hurt the eyes – is a great way to get into the discussion without losing your main theme. If you’re a chiropractor, you can tie the same trend into your practice by adding information about preventing sports injuries.
These are just some of the ways you can use trends to inspire content, draw in readers or viewers, and promote your business in the process. You’re sure to come up with even more methods as you gain experience with trending topics. For more help on increasing visitor traffic to your website, contact us for a website evaluation!
