Did you know that social media usage is the top internet activity?* Online consumers spend more time on social media sites than they do checking email or surfing websites. Consumers aren’t just connecting to friends and relatives on social media, they are connecting with brands and local businesses.
Local Consumers Want to Connect
Consumers in your local market are looking to connect with you on social media. This includes current clients and potential clients. By creating a strong brand for your business on social media sites like Facebook, Twitter, and Google+, you are increasing brand awareness, building up your client base, and putting your business in front of a broader audience.
Why It Matters
Did you know that even if you didn’t create a Facebook Page for your business, one could already exist that includes reviews of your business? In addition to engaging with your business online, local consumers are talking about your business through social media posts and reviews on social media sites like Facebook and Google+. Without a strong social media presence, you aren’t able to engage with these social media users and control your online reputation.
What You Can Do
The best thing you can do to take control of your online reputation and increase social word of mouth referrals is to build a strong presence for your business on social media. Once you have established your social media presence, you can ask satisfied clients to leave positive reviews on your pages. When potential clients visit your website and social media pages, they can read the reviews and see what current clients are saying about your practice. Online reviews are a great way to build credibility and create trust with potential clients.
Get help creating a great online presence. Call 1-800-IMATRIX to speak with a knowledgeable Internet Marketing Consultant about social media for your business.
*Business Insider, Sept 2014