Why Vets Use Call Tracking to Generate More Business
No matter if your veterinary business is booming, there is always room for improvement. If you don’t use call tracking to keep track of the people who make phone inquiries to your business, you are just wasting potentially valuable data.
What is Call Tracking?
No matter how alien it may seem, call tracking is, well, pretty darn simple. In all likelihood, you get a fair amount of your business inquiries over the telephone. By itself, communication over the phone may not be adequate to get the necessary information. For example, you might have an ad that has your phone number, but if they do not click on it and just call the number, how will you know that they got it through there? Or heck, if you have multiple ads running, how exactly are you going to be able to tell which of any of those ads are actually getting people to call? Well, the solution is actually a lot simpler than it may seem.
Call tracking involves creating and managing multiple phone numbers
The best way to make sure that you can track how someone found you out is to use call tracking. Call tracking involves creating and managing multiple phone numbers, one for each of your individual advertisement campaigns. This way, you will know exactly how effective your individual ad campaigns are.
For example, let’s say in a month you get two dozen calls in total. Using call tracking, you can see that two came from the Yellow Pages campaign, 12 from your paid online ads Google AdWords campaign, and eight from your SEO campaign. Using that data, you are able to then glean that your AdWords campaign is the biggest pull for your business – at least in that month anyway. In this model, you can also see that your SEO efforts are not too far below your AdWords campaign, but that your ads in the Yellow Page are not doing well.
Having this concrete evidence also helps weed out the efforts that are performing below expectations. Let’s say that you experience growth, and in turn get more people looking to enlist your services. You check your results – AdWords leads grew by eight, SEO grew by two, and Yellow Pages drops by two. Not only are you able to see that the Yellow Pages ad is actually dropping in engagement, but you can see that your AdWords campaign has had a significantly more impactful campaign than your SEO efforts. As such, it may be worthwhile to consider refocusing efforts away from those types of advertisements.
This kind of approach to spending your money soundly is what call tracking can do for you and your business. No longer will you have to rely on guesswork to see just which ad campaign is doing your business justice.
Having this concrete evidence also helps weed out the efforts that are performing below expectations.
If you are curious about how call tracking can be used to augment and better understand your marketing efforts, give us a call and we will be glad to answer your questions.