3 Marketing Trends to Leave Behind

In with the New Year and out with the old! As technology and search engine algorithms change, so should your marketing strategy. Make room for the newest trends by letting go of outdated techniques following these simple tips!

Sales-Driven Content

In 2018, the content you create should be about topics that people finding interesting. If it does not provide value for them, then your efforts will probably fall flat. Writing informative blog posts, engaging social posts, and content that people want to read is the best way to get them to generate interest in your brand. Relating your content to how your services can help solve your audiences’ problems is acceptable, but if you are only trying to sell your services or products without providing value, readers will be quick to dismiss your content.

Writing informative blog posts, engaging social posts, and content that people want to read is the best way to get them to generate interest in your brand.

Stock Imagery

If your website only contains stock images, it is time to switch it up. People have come to expect personalized photos and videos on a business’s website. Plus, adding pictures of your staff and office gives website visitors a connection to your business they would have otherwise never felt. If you choose to add pictures and videos of your website, make sure they are professional and high quality, as low quality images could possibly hinder visitors’ impressions. A few friendly faces goes a long way!

Leaving Out Calls-to-Action

Creating interesting and engaging content is important, but the content should also be guiding your audience towards what you want them to do next. For instance, if you just featured a new blog post on your social media pages, invite your followers to share the post. Your calls-to-action should be clear and concise, with no guesswork as to what you want your audience to do next.

Creating interesting and engaging content is important, but the content should also be guiding your audience towards what you want them to do next.

While it’s close to impossible to stay on top of all the latest online marketing trends, it’s important to let go of outdated tactics that will drag your business down. Leave these techniques in 2017 to get the most out of your online marketing efforts!