Debunking 5 Common Content Marketing Myths
With access to so much information right at our fingertips, misinformation is a common occurrence. It can be easy to find information online and trust [...]
6 02, 2019
4 02, 2019
The Importance of Local Business Listing Sites
When your clients search for your business online, we’re willing to bet that your website isn’t the only result they see. Directory listing sites, lik [...]
24 01, 2019
Find, Convert, and Retain Clients
Sometimes, digital marketing for your practice can seem like a daunting task. SEO-what? Meta-who? And what’s with all those acronyms? We totally get [...]
21 01, 2019
How to Create a Professional Email Address
A professional email address shows current and potential clients that you are part of a legitimate business. In fact, consumers are 9x more likely to [...]
28 11, 2018
[Video] 3 Ways Yelp Can Benefit Your Eye Care Practice
Word-of-mouth is powerful. In fact, 80 percent of Americans seek recommendations when making a purchase of any kind. Since technology has provided the [...]
21 11, 2018
The Importance of Branding Your Eye Care Practice Website
Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market [...]
31 10, 2018
Email Marketing Best Practices
Email marketing is a great, cost-effective strategy to directly communicate with a large number of clients quickly and easily. If you want to engage [...]
24 10, 2018
Bridging the Gap between Offline and Online Marketing
A successful marketing strategy has both online and offline marketing components. However, these two types of marketing channels should work in tande [...]
15 10, 2018
How to Tell a Story Through Content Marketing
Storytelling is as old as civilization itself. It’s how we pass down history, how we teach lessons, and how we communicate with others. Today, that co [...]
1 10, 2018
Eye Opening Insider Tips for Vision Trade Shows
Trade shows are an opportunity for industry professionals to gather, network, and learn from professionals in their industries. When attending a trad [...]