Category: Marketing

Reaching the target audience and converting them into customers that receive a service or purchase a product is the main objective for most businesses and the same goes for eye...

In today’s digital world it’s no surprise that social media marketing is an effective strategy to separate your brand from the competition, increase engagement with your followers, attract new patients,...

In such a competitive niche, creating a top-notch optical marketing strategy is an essential element for standing out from other optical shops, and acquiring new patients. With occupied schedules, it...

Did you know that there are approximately 3.5 billion Google searches per day?  Today, Google and other search engines are smarter than ever, but Google is more than just a search engine....

The world of digital marketing is constantly evolving. Trends, technology, and tactics are never stagnant. That’s why it’s important that your veterinary practice stays up to date with new developments...

Since launching in 2002, iMatrix has helped its doctors communicate more effectively, reach ideal audiences, improve their marketing messaging, and connect with their patients on a more meaningful level. The...

As the number of COVID-19 cases continues to rise exponentially, many practices are facing new challenges on how to manage their online presence during this global pandemic.  We recognize that...

Are you missing emotion and personality in your digital marketing strategy? Connect with your audience and grow your practice with emoji marketing. By integrating emojis into your messaging you’ll be...

Are you currently using a content marketing strategy to attract patients or clients to your practice? You’ve probably heard the term so many times, but may still be unsure of...

Do you want to increase your newsletter open rate? Well, you’ve got mail! Your open rate is one of the most influential metrics for measuring the success of an email...