5 Examples of Valuable Veterinary Client Education Materials
Pet parents want to give their pets the best possible care. Unfortunately, there is so much educational information on the internet, and sometimes it’s inaccurate. So, it’s often up to veterinary professionals to set the record straight. That’s why educational resources for your clients can make a difference. Clients should know exactly what they need to do as pet owners to keep their animals safe.
That’s why you should create educational veterinary materials. These are resources that give advice on proper animal care. They help clients distinguish pet care myths from facts so that they can provide proper care for their pets. With so many public resources available, these materials empower owners and give them helpful and convenient tools at their disposal.
In this blog post, we’ll touch on client education materials that you can create to market your veterinary practice and promote proper animal health care.
Here are some client education material examples that you and your veterinary team can explore:
1. Infographics
Infographics are an excellent resource for your clients because, essentially, the human brain processes visual information faster than text. So, in a single material, you can pack a lot of valuable, public information and share your website and contact information simultaneously.
What’s excellent about infographics is that they are easy to link. You can hyperlink them to any page on your website that you want your clients to be directed to. Of course, you can attach them to your email newsletters as well.
Plus, they are easy to share. You can email them to your existing clients or print them as brochures and distribute them to visitors of your practice. You can also share them on your various social media pages or hang them in your waiting room.
Even if you’re not well-versed in technology tools, there are free tools online that can create infographics for you. When it comes to creating infographics, though, you mustn’t overload them with information.
This Covetrus infographic example focuses on the importance of pet dental health. It’s not too wordy, explains prevention and treatment while also being visually appealing.
Some free tools you can use for your infographics are:
2. Video Content
Developing compelling videos on client education can help you rank higher on Google. Videos are incredibly effective in boosting your online presence and increasing traffic to your website.
Video content helps make visitors stay on your website longer. As they remain on your page longer, they’ll be able to search for information on pet health. In turn, they may end up getting in contact with you to consult about their cats, dogs, or small animals.
Plus, you’re more likely to get more shares and higher engagement on social media. The videos you create can increase followers and potential visitors to your practice. You don’t need advanced tools to get started. All you need is a smartphone to begin.
This American Veterinary Medical Association video example of a client information video shows animal owners, a.k.a potential clients, how safe their facilities are. The video is not too long and establishes why visiting veterinarians can lead to better pet health.
Read On: 5 Great Veterinary Social Media Posts You Should Try At Your Practice
3. Newsletters
What’s great about newsletters is that they are easily customizable to increase engagement with your email subscribers. This material can be used to market your offerings while educating clients at the same time. In addition, you can promote events or particular services through a well-written newsletter.
Email marketing is an effective way to strengthen your relationships with current clients. Veterinary newsletters are not simply brochures for you to market your services. You can also share fun information and the latest news and technological advances in veterinary medicine.
This example of a newsletter by the Woof Report is filled with helpful information that can be applied to real-life situations. For example, there are a lot of links to sites about pet health, which can lead to more traffic to your site. Plus, there’s a call to action at the bottom that helps support other marketing efforts.
Learn More: How to Create a Successful Veterinary Newsletter
4. Podcasts
There are a lot of podcasts for people of all different interests, and that includes pet care. Podcasts are an easily consumable medium because you can listen to this kind of client education material in the car, while exercising, at home, or basically, anywhere you are.
This material is a great way to reach your audience on a personal level. Basically, you, the expert in veterinary medicine, speak to a client at length about pet health. You even get to show clients your fun side.
What’s great about podcasts is that you can start one for free. So you don’t have to spend much to get started. You can even start one with your phone and computer. All you need is to make an account in various hosting platforms, and you can start recording.
If you’re looking for inspiration, you can check out this well-known animal podcast, Dr. Dunbar iWoof. They offer a lot of practical tips and base their views on their own life experiences. It’s basically like a friendly companion where you can listen to better care for your pets.
In addition to promoting a specific treatment or trusted pet care sites, you should encourage your listeners to visit your practice or contact you for additional information.
5. Blog Posts
Having a blog is an effective way to drive more traffic to your site. In addition, blogging offers long-term results as the articles help with your search engine optimization ranking. Plus, you’ll be able to reach clients who are interested in knowing more about animal behavior.
While you can explain tips and advice in video content, having a written resource can help establish your credibility as an expert in pet healthcare. Other websites are more likely to post links to your articles if you are a veterinarian that many people trust.
Popular blog posts like this one by PetMD are clear, concise, and written compellingly. The blog practically explains proper pet owner care, arming pet parents with the information they need to face the world.
They also focus on specific healthcare concerns, meaning the articles on dogs are separate from those on cats, horses, reptiles, and amphibians. This makes it extremely easy to navigate so readers are directed to the specific section of pet care they are searching for.
Learn More: 10 Blog Post Topics Your Veterinary Practice Can Use Right Now
What Is It That Makes Educational Materials Important?
A client that uses the patient care information you equip them with will be an educated pet owner. Animals that are well taken care of at home are less likely to require complex veterinary medical assistance, making your job so much easier and preventing sick pets.
As mentioned, there is a lot of information on veterinary medicine online. But, as we all know, not everything that you read online is true. In addition, the plethora of animal health information makes it difficult for a pet owner to know exactly what to do in certain situations and what advice they should follow.
However, if your veterinary team arm them with proper client education materials, they will make informed decisions. Developing client education materials support your integrity and expertise in animal health. By establishing that you know how to help them in their time of need, it encourages clients to seek your practice for additional advice and treatment, if needed.
Let VetMatrix Help You Create Client Education Materials
Content creation is necessary for any marketing strategy, but it takes time and effort to create new and exciting materials. With the right tools, you can give your veterinary practice a boost and promote the importance of proper animal care.
We can help you attract more clients when you book a consultation with one of our veterinary marketing experts or call 888.792.8384.
