5 Ways to Rapidly Increase Brand Awareness
Brand awareness is the amount of familiarity consumers have with a particular brand. This includes the name, logo, jingle, or any defining characteristics that the public associates with a brand. We can see successful brand building in well-known companies like Starbucks and Target, but smaller businesses are just as capable of creating brand awareness within their industries. The recipe for spiking brand awareness is one part creativity and two parts optimization.
The first step to boosting your brand awareness is fundamental: establish your business’s mission and your brand identity. This is where your team’s creativity will come into play! Your company’s mission should illustrate what you provide and how your business will benefit potential patrons. Try writing a short description of your company and mission that you can use for various sources, such as your website or advertisements. Create a unique brand identity with a logo, catchphrase, and recognizable symbols, colors, or images. Once you have these essential qualities, you’re ready to start the optimization phase. Experiment with the following proven methods to increase your brand awareness!
Partner with other brands.
By partnering with another brand, you are able to reach a new audience that you may not have otherwise. It’s best to connect with similar brands in your industry that mirror your purpose and aesthetic. For example, a pressed juice company would be unlikely to partner with a fast food chain. Consumers will associate your brands together, so make sure that your partner has an image that you support. To make the most of your partnership, try posting content, such as blogs and articles, or exclusive deals on your associate’s website to drive traffic to your page. If you working with a local company, create printed marketing materials such as pamphlets and flyers to post in your partner’s place of business.
Create educational content.
Rather than simply gearing all of your advertisements towards making sales, provide current and potential clients with educational materials that relate to your field. Content such as infographics, videos, and articles not only benefit your audience, but can also generate buzz around your business when readers share your materials online. When creating your content, make sure that the material is easily digestible. This means that your educational pieces should avoid overly complicated technical jargon and long-winded text.
Create internal promotions.
Market yourself to prospective clients by offering rewards to current clients. One way to accomplish this is to set up a refer a friend program in which a current customer can get a deal in exchange for referrals. Other ways to encourage current clients to create publicity for your business is to create contests on social media or extend offers in exchange for online reviews.
Utilize PPC Advertising.
Pay-per-click advertising can help ensure that your website is visible to your target audience by allowing you to purchase online space. To attract the right clients in the right area, use geo-targeting and specific keywords. If you are a local business, geo-targeting will help limit your scope of potential clients to those who are in your area. Specific keywords will be less expensive and more effective than more general buzzwords.
Optimize your email real estate.
Saturate your online content with your business’s branding, including your email! Stamp your logo on your email signature so your audience can learn to easily recognize your brand. In addition, include icons in each email that link to your social media pages so that recipients can easily engage with your social posts.
Enhancing brand awareness will enable you to generate interest in your business and attract more clients by creating a sense of familiarity with prospective customers. Successful branding will build your credibility and drive traffic to your business. Don’t be afraid to think outside of the box so that you can create a unique image for your business. Get creative and win more clients!