Author: Samantha Heath

Online Listings | 05.10.22
Business directory listings are essential to the success of your local business. These listings create more visibility for your practice on the sites your audience already uses, giving you more...
Social Media | 04.10.19
Engagement with your practice’s website, social media pages, and business directory listings helps you gauge how well these assets are performing and leverage them to get more patients through your...
Online Advertising | 11.09.19
PPC, or pay-per-click advertising, is a quick and effective way to get your practice shown at the top of Google’s first page of search results. By bidding on the keywords...
Email Marketing | 26.08.19
Email marketing is an effective way to maintain communication with your patients and increase patient retention at your practice. In fact, 80% of business professionals believe that email marketing increases...
SEO | 12.08.19
Showing up on Google’s first page can do wonders for your business. The higher your page is able to rank for related keyword search queries, the better chance you have...
Marketing | 29.07.19
Whether you’re a large healthcare business or a locally owned practice, email marketing can help you communicate with your audience, increase patient retention, and maximize your return-on-investment. In the U.S....
SEO | 22.07.19
Do you know how patients come across your practice’s website? Through a Google search, of course! A search query is the phrase a web user types into a search bar...
SEO | 15.07.19
When your audience is scrolling through search engine results pages, meta titles and descriptions will help them decide whether or not to click through to your landing page. These are...
Website | 08.07.19
These days, it’s not enough to simply have a website. If we’re being honest, websites are a dime a dozen. However, a thoughtfully-designed, professional website can mean the difference between...
Branding | 01.07.19
As a practitioner in the healthcare field, you may think you don’t have to worry about branding your eye care practice. However, that isn’t the case! Branding your business is...
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