Author

Samantha Heath

Target marketing concept with analytics and customer feedback icons
Online Advertising | 17.12.25
Most visitors who arrive on your website are not ready to book an appointment. In healthcare, every choice involves trust, cost, risk, and timing. Patients often research symptoms, compare providers,...
Google My Business on smartphone
Online Listings | 12.03.25
A strong online presence starts right at your doorstep—with your Google Business Profile. Think of it as your digital storefront, where potential customers stop by to quickly grab your business...
Smartphone displaying floating digital media icons
Social Media | 04.10.19
Engagement with your practice’s website, social media pages, and business directory listings helps you gauge how well these assets are performing and leverage them to get more patients through your...
Tablet showing common PPC strategy mistakes
Online Advertising | 11.09.19
PPC, or pay-per-click advertising, is a quick and effective way to get your practice shown at the top of Google’s first page of search results. By bidding on the keywords...
Laptop displaying Google local search results page
SEO | 12.08.19
Showing up on Google’s first page can do wonders for your business. The higher your page is able to rank for related keyword search queries, the better chance you have...
Hands typing on laptop with email icons floating
Marketing | 29.07.19
Whether you’re a large healthcare business or a locally owned practice, email marketing can help you communicate with your audience, increase patient retention, and maximize your return-on-investment. In the U.S....
Dog beside search bar for chiropractic care search
SEO | 22.07.19
Do you know how patients come across your practice’s website? Through a Google search, of course! A search query is the phrase a web user types into a search bar...
Person working on laptop with web design layout
Website | 08.07.19
These days, it’s not enough to simply have a website. If we’re being honest, websites are a dime a dozen. However, a thoughtfully-designed, professional website can mean the difference between...
Tablet displaying digital branding and marketing terms
Branding | 01.07.19
As a practitioner in the healthcare field, you may think you don’t have to worry about branding your eye care practice. However, that isn’t the case! Branding your business is...
Receptionist assisting patient at front desk
Marketing | 24.06.19
In our recent webinar, How to Appear Multiple Times on Google’s First Page, we taught you how to increase your search engine ranking and boost visibility to new clients. However,...
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