Parenting roles are one more thing that millennials are doing differently from past generations. This shift, towards more equality in child care responsibilities, means that fathers are just as likely...
It's not surprising that patients decide that they're better off wearing glasses when their eyes burn and itch after a few hours of contact lens wear. Dry eye due to...
Finding time for team meetings isn't always easy in a busy veterinary practice. Unfortunately, if you don't schedule regular meetings, you'll lose an important opportunity to share new medical information...
Far too many Americans carry excess pounds. In the U.S., more than 70 percent of people ages 20 and over are overweight or obese, according to the Centers for Disease...
What makes your practice unique? Would a prospective client be able to distinguish your practice from the competition? It can be difficult to gain social media followers and increase engagement...
Ransomware is a specific form of virus that sometimes makes the news in big ways. It's natural for you to wonder if you and your business are similarly at risk....
Your website is one of the most important investments you can make in the long-term success of your business. When contemplating a new, or even your first, website, you want...
Social media is one the most important marketing channels for businesses and your practice’s social media presence is just as important as your website in the eyes of your patients....
A new pair of eyeglasses can be expensive, even if your patients have vision insurance. Offering medical credit cards provides them with a line of credit that enables them to...
Businesses necessarily pay plenty of attention to their search engine rankings, but it's important to remember that these listings are just one aspect of online marketing. Directories are often overlooked...
