With access to so much information right at our fingertips, misinformation is a common occurrence. It can be easy to find information online and trust it as facts even if it may not be true.
Myths have been part of our society for thousands of years as people continue to tell them and pass down these stories from person to person. This goes for content marketing as well.
There is so much information present about content marketing that it’s difficult to decipher what’s real and what’s not. While some of it is actually helpful for putting a proper plan into fruition, much of the rest can be discounted as false.
But don’t worry, we’re here to help! Continue on as we debunk 5 common content marketing myths.
5 Content Marketing Myths Debunked
Myth #1: Only some industries benefit from content marketing
You may have heard this one before because it is a belief that is all too familiar. Some people believe that you have to be in certain industries to get a successful ROI with content marketing. It is not industry-specific and is not better for one type of business versus any other. When done correctly, it is a very effective strategy used by digital marketers and can benefit any sort of business.
Whether you’re the owner of a veterinary practice or an eye care practice, it’s possible to see the advantages of utilizing this form of marketing as a way to increase business. The objective is to distribute quality content that is relevant and valuable to your customers. It can work for you just as it does any other brand or organization.
Businesses in any trade have the opportunity to create content that people will love and help to persuade them into using their products or services because of it. For your marketing plan to be successful, you have to understand what your target audience wants and learn the best ways to communicate with them.
Provide a clear and concise message and give your consumers something useful so that your marketing efforts can easily transform into higher conversion rates.
Myth #2: Quantity over quality
This myth is one that seems to continue to plague businesses and actually have them believe that the quantity of content that you produce is more significant than the quality of it. This is easily refutable.
Just because you are constantly releasing more and more content on the web does not mean that it is actually GOOD content that will be of value to someone. Now, it is important that you stay consistent and post on a schedule that you can stick to in order to maintain a relationship with your customers but you have to decide when it’s too much.
Posting daily is generally a good rule of thumb to follow as long as it’s not information overload. For example, uploading six blog entries a day about different topics can be confusing to your consumers and ultimately damage the message you are trying to convey. Know when the quantity of your work is affecting its quality and what you can do to change that.
You should want the information you produce to have a lasting effect on your readers and viewers. What type of impact did it have on them? Did they forget about it in a matter of seconds, or were they contemplating what y