3 Ways to Stay Abreast of the Latest SEO News
Achieving a solid foundational understanding of internet marketing is not easy. What makes it even more difficult is that the internet marketing landscape is changing all the time–literally every day actually.
That’s right. Google’s search algorithm changes in little (and sometimes big) ways every day of the year (even holidays!) You can check out how much Google has changed today by going to moz.com’s Google “weather” forecast here.
But while that web page is a useful visual representation of the fact that Google is changing all the time, it does not so clearly tell you how Google has changed. It is up to internet marketers to be aware of search engine optimization (SEO) changes before they come and after they get here.
3 Ways to Stay Abreast of the Latest SEO News
There are multiple ways to keep up with the latest SEO news. We’ve outlined the three that we try to use in various ways.
1. Search Engine Results
There are multiple ways to keep up with the latest SEO news. One method you can employ is actually going into Google and running a Google search every day for SEO News. But that can be time-consuming and you would have to remember to do that every day.
2. Google Alerts
It is much more convenient to set up a Google alert and have the latest SEO news articles sent right to your inbox.
To set up a Google Alert, login to your Gmail account and go here. From there, you can simply input the searches you want to go directly to your inbox and how often you want them to be sent to you. You will have to have the discipline to actually open your Google alert emails though!
3. Websites that Cover SEO Changes
If you don’t want the barrage of emails sent to you via Google alerts, you can consider a simpler method, like following an SEO news website. Moz.com always covers many of the major SEO changes and SearchEngineLand.com is a good one too.
You can also follow iMatrix’s Facebook page because we will post when there is a major shift in the online marketing industry.
Partner with a Google Premier Partner
Now, we know that not everyone is as excited about the latest SEO news as we are. And we know that going out of your way to keep up with the changes is not for everyone–especially if you are a doctor or practice manager who has their hands full keeping up with the news within your industry. But not to worry, you have an alternative way to make sure you are always up-to-date with SEO news: you can partner with a Google Premier Partner.
Google Premier Partners are amongst the elite of Google’s partners. They are companies which have proven themselves to be skilled and ethical when it comes to internet marketing strategies such as Pay Per Click ads and SEO.
And because they have proven themselves to Google, these companies get insider tips from Google itself before an algorithm change is made public. That means the two best ways of staying ahead of Google’s algorithm is to either (1) Work at Google or (2) Work with a Google Premier Partner. Since most of us don’t have a programming background, working with a Google Premier Partner is a lot more feasible.
We here at iMatrix have achieved the elite status of being a Google Premier Partner. If Google can trust us, then you know you can too.
For more information on how we can help you with your SEO needs, call 888.719.0733.
Want to learn more about SEO basics?
Here are a few articles to check out:
What Are Keywords? How to Brainstorm Keywords for your Google Ranking
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