Ditch These 5 Outdated SEO Tactics
The world of web marketing is continually evolving and the best practices for SEO are constantly changing. Many tactics that were common practice 3-5 years ago are now frowned upon or provide little to no benefit to your rankings.
You should always be adding new content and updating old content on your website. However, before you jump in and make content changes, read these outdated search tactics. If you find that you’re still employing these tactics, now is a good opportunity to go through and update the content on your website.
1. Keyword Stuffing
This tactic has been frowned upon for many years. Packing a content page full of keywords is a sure way to cause Google to mark your website as spammy. Being labeled as spammy will tank your search ranking and may even get you removed from search engines. It’s never too late to go back and revise any pages that are guilty of this tactic.
2. Sacrificing Link Quality in Exchange for Quantity
Back links are an important addition to your website, but they must be done right. “Quality over quantity” is key when creating backlinks. If your website has 100+ mediocre backlinks that are irrelevant to your practice and your competitor has 10 high-quality backlinks that are highly relevant practice, then chances are their website will outperform yours in Google searches.
3. All You Need Is a Good Design, Links, and Content
This was a valid tactic almost 6 years ago. If you created a user-friendly design with decent content, links, and on-page optimization, then your website would rank well.
In recent years, however, your website will be left in the dust if you do not have a strong social media presence supporting your website. Maintaining regularly updated Facebook, Google Plus, and Review pages will positively impact your website rankings. As mentioned above, this provides you with some of the quality backlinks you need. Posting links to pages on your website is also one of the quickest ways to get new pages indexed in search results.
4. Content, Content, and More Content
Too much mediocre content is a bad thing, especially if the pages are lacking media-rich content. Adding a new page daily to your website stuffed with duplicate text, bland or irrelevant content, and no images or videos can produce a negative effect on your rankings.
Focus on creating 1-2 new pages per month of high-quality, original content with the sparse inclusion of relevant images or video to maximize the positive impact the content has on your search rankings.
5. Stuffing the Metadata Description with Keywords
This tactic was common practice for many years. Beginning in 2009, metadata keywords no longer stand as a factor for SEO rankings. It is still ok to do so, but this falls into the keyword stuffing category if you misuse it.
When creating metadata descriptions, include information that is relevant to the page you are describing and only use your keywords if they flow naturally in the text. This is shown as the description for your page in Google searches and is the deciding factor on whether someone will click your link or not. Keep in mind that the guideline for metadata descriptions is 155 words or less.
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