How to Build The Perfect Chiropractic SEO Strategy
Your digital chiropractic marketing strategy is more influential than ever. Why? Well, when you look for businesses and services online, how often do you go past the first page? In fact, you can check for yourself, go to Google and search for “chiropractic care near me” or, “chiropractic back pain relief in my city”. If your practice’s website doesn’t pop up on the first page of Google’s search results, then you’re losing business to other chiropractic practices nearby.
In this blog, you will learn how to develop the right chiropractic SEO strategy that will increase your organic search rankings and turn more website visitors into chiropractic appointments.
1. Understand What SEO is and Why It’s Important for Your Practice
The first step to building a perfect chiropractic SEO strategy is to understand what it is and why it’s so important. SEO stands for search engine optimization and it’s a free tool that drives a total of about 53% or more traffic to your chiropractic website. SEO is made up of many elements that include keywords, content, meta title, meta description, backlinks, online directories, and more so it’s important to put an effort into creating content that boosts your SEO presence.
Why SEO Matters for Small Businesses:
- 93% of all online activities begin with a search engine. (Google, Bing, Yahoo)
- 75% of searchers never click past the first page of search results. Increasing your ranking can help you stand out against other chiropractors in your area.
- High-quality content and link building are the 2 most important signals used by Google to rank your chiropractic website for search
Read on: Why Your Chiropractic Website Needs SEO
2. Start with Local SEO for Chiropractors
Most of your potential chiropractic patients live nearby. In fact, 46% of the three and a half billion daily Google searches have a local business search intent. Local SEO is a specific strategy that will help make your chiropractic practice more visible in local search results on Google. By optimizing your practice for local SEO, potential patients searching for chiropractic care in their city may find your practice on the Google Maps section or on the first page.
If you want to be the top chiropractor in your local area then ensure you add location pages to your chiro website, generate online reviews, produce local content by using popular search terms for your area like {your city chiropractor} and optimize your Google My Business.
Learn More: The Importance of Accurate Local Business Directory Listings
3. Completely Optimize Your Google My Business (GMB)
A fundamental aspect of SEO is ensuring the NAP- the name of your practice, physical address, and office phone number—on every web page matches your Google My Business listing precisely. If it doesn’t then it could cost you, patients, confuse existing patients, and raise red flags.
Bonus tip: Keep your NAP consistent and post it on the footer of each web page as part of the structure of your chiropractic website. Here are the elements that you need to update your GMB profile.
Physical Address
Add your chiropractic location and your practice’s contact information. Your business address you enter will be publicly displayed on your listing.
Hours of Operation
If you have special hours, holidays, a day of the week where you close early be sure to add it and update it constantly.
Chiropractic Services
GMB offers the option to add details about your services like telemedicine and your specific chiropractic specialties.
A Description with Relevant Keywords
Add a strong business description that focuses on your services. Take this opportunity to highlight any specific areas of practice or expertise you can bring to the table that can help you stand out from competitors.
Optimize Your Chiropractic Image(s)
Add images of the outside of the building, your staff at work, and pictures of your interiors so clients have an idea of what to expect from your practice.
Once you’ve updated your information and claimed your GMB account, you can post promotions, discounts, events, new patient specials on your profile, and more. This will help your chiropractic practice stand out from local competitors.
Bonus Tip: A good rule of thumb is to post on GMB at least once a week!
Learn more: How to Optimize Your Google My Business Listing
4. Use Easy to Rank for Chiropractic Keywords to Attract Patients
The first step to using chiropractic keywords is to do your research and understand what your potential patients are searching for. What are their needs and problems? How can your content help them? To find out, simply use keyword research tools like Google Keyword Planner, Ahrefs, and WordStream. Look for keywords that have the highest search volume and lowest competition. This will increase your chances of ranking higher on Google.
Read on: How to Brainstorm Keywords and Improve Your Google Ranking
Here is a list of keywords that are low in competition and have a high average of monthly searches. Creating content with these keywords can help boost your website’s ranking online:
- Chiropractor near me
- Headache chiropractor
- Herniated disc chiropractic
- Lower back pain relief
- Sciatic nerve chiro
- Back doctor, back pain relief, back spasms, back pain causes
- Chiropractor alignment, chiropractic treatment what you should know
- Arm pain, back pain, neck pain, should pain
- Best chiropractor near me, family chiropractor, walk-in chiropractor
- Chiropractor cost, align chiropractic
- Active, prenatal, baby, pregnancy, sports, a local chiropractor
- Chiropractor clinic, chiropractic therapy
5. Write Compelling & Educational Chiropractic Content
Now that you have some solid keywords, you’ll want to add them to your headlines, blogs, sprinkle them throughout your web pages, URLs, services pages, and more. Creating compelling chiropractic content engages your readers and educates them on topics or services they are searching for. Your target audience is looking for answers to why their back hurts, how they can relieve neck pain, what to do for sports injuries, auto injuries, and more. It can be difficult to come up with ideas to write, so here are some topics to help you get started:
- What to Expect From Your Chiropractic Adjustment Session
- Explain to potential clients what they can look forward to when they attend their adjustment session and how to prepare beforehand.
- Lifestyle and Nutritional Advice
- Provide information on healthy habits and routines your patients can take to complement their chiropractic treatment.
- Stretching and Strengthening Exercises
- Provide simple tips and at-home exercises for patients to do in-between chiropractic appointments.
- Therapies and Techniques
- Recommend new and trending therapies and introduce patients to new concepts and benefits in terms they can understand.
The more informative and inspiring content you produce the higher your website will rank on search engines just make sure you are using your chiropractic keywords. You will also increase time on your chiropractic website, visitors will trust your information and view you as a credible source for chiropractic care.
Learn more: Writing Website Content for Beginners
6. Use Social Media For SEO Success
Although social media is not a direct attribute to SEO ranking, it can still help you increase your practice’s search ranking by sharing links across your social media platforms. This will help improve your online visibility and organic traffic. When your followers share your chiropractic content on Facebook and Instagram it will indicate that your social posts are educational and engaging enough to your target audience.
To help encourage your followers to share your content you can say, “If you think this blog was useful share it with your friends who are in need of chiropractic care,” or “If you or someone you know suffers from back pain tag them in this post or share it with them.” When your content gets shared it will signal Google that your website has value to searchers and will help boost your rankings.
7. Measure Your Chiropractic SEO Performance & Results
As you implement these changes to your chiropractic website, it’s essential to measure the progress and see how those changes are performing. Some great tools for monitoring your results are:
Google Analytics: Determine which of your pages are doing well, are your at-home chiropractic exercise blogs attracting web visitors? Maybe it’s time to write more related chiropractic content. With Google Analytics, you’ll be able to see your average visit duration, tell if your keywords are driving traffic to your website, and learn how well your new chiropractic SEO strategy is performing.
Google Search Console: See how your website is performing, the number of clicks, impressions, click-through rates, and your average position. This tool is great to see how your website is ranking in search engines.
Once you have chosen the keywords you would like to use, add them to your blog posts and in the meta keywords section of your chiro website.
8. Eliminate Anything That Slows Your Website Down
Your chiropractic website should load within two seconds. If a website takes longer than three seconds to load, 53% of users will leave. This means that the loading time of your practice’s website should not exceed three seconds if you want users to stay on your site.
Several factors may be contributing to the slowdown of your chiropractic website. The majority of website slowdowns are caused by unoptimized images. Other factors include:
- Social sharing buttons
- Analytics tags
- Excessive usage of ads
- 404 errors, broken links
- Not caching your chiropractic website
Check your practice’s website speed on PageSpeed Insights to see how fast your website loads. Or get a free website audit from us to see how your site performs online and how you compare to other practices in your area.
9. Turn Your Chiropractic Blog Posts Into Engaging Videos
Under number 5, “Write compelling and educational chiropractic content,” you can use those same topics to create engaging videos. For example, What to Expect From Your Chiropractic Adjustment Session would be a great introduction video for potential patients. They would be able to learn more about chiropractic adjustments and why they should choose your services.
Embedding the video to the blog post will help drive more traffic to your website, and increase engagement. With Google’s video carousel, repurposing blog posts into videos can also help you claim multiple search spots.
Read on: Chiropractic Marketing Strategy Content Ideas Your Patients Will Love
10. Link to Authoritative Websites
You want your visitors to recognize you as a knowledgeable and credible doctor in your field. Make sure you show that in your content. For a website to have high-quality, natural links, it must have trustworthy, credible, and authoritative content.
A study suggests that including links to high authority sites can help your chiropractic SEO efforts. Add links to well-established associations like the American Chiropractic Association, the International Chiropractors Association, Chiro Health USA, and the American Institute of Personal Injury Physicians.
11. Delete Any Unnecessary Links
Backlinks boost your site’s Search Engine Optimization (SEO). There are occasions, however, when this doesn’t happen. Links from unreliable sources, such as spam comments or untrustworthy sites, can lower your SEO rankings.
Backlinks are links that lead to your website from other websites. Backlinks can drive traffic and improve your SEO. To prevent unwanted links to your site, it’s important to regularly check for them and remove them. In this way, you can maintain your SEO standings.
Learn More: Modern Chiropractic Marketing VS. Traditional Marketing: What’s Best?
12. Optimized Your Meta Descriptions
According to a study, Google rewrites the meta description 70% of the time because it does not use the keywords the user searches for.
Using a keyword-rich meta description and title tags will encourage users to click, but it also acts as marketing copy for your chiro website. When Google uses a well-written meta description, it will increase engagement and clicks.
A title tag is a clickable title that appears on your practice’s website when users search for a chiropractor in your area. An example of a title tag would be the name of your practice. A meta description appears beneath the title tag and should be informative and well written.
13. Add an FAQ Section On Your Chiropractic Website
FAQ pages have the same purpose as SEO: provide the best answers to the questions of your chiropractic patients. Here are some questions you can add to your chiropractic FAQ page:
- Chiropractic consultations are free with you?
- What kinds of chiropractic injuries do you normally treat?
- Are you able to perform low back and neck spinal decompression?
- What other chiropractic therapies do you provide?
- Are you able to treat sports injuries?
- What sports nutrition counseling do you offer?
- How do you approach sports nutrition?
- During what time is your chiropractic office open?
- Are you able to treat kid injuries?
- What are the benefits of chiropractic care?
- How often should I come for an adjustment?
You can achieve higher search engine rankings by adding keyword-optimized titles and meta descriptions to your FAQ page.
Your SEO Takeaways & Additional Learning Resources
Implement these SEO steps and start your journey to ranking higher on search engines. Attract and engage more patients by building content and being consistent in your SEO efforts. Remember, it’s not a sprint it’s a marathon. A perfect chiropractic SEO strategy takes time. Include specific keywords, optimize your Google My Business, write educational blogs, and chiropractic content about your services. Consistency is the key to increase your online visibility.
Make a list of topics you want to write about and add a list of long-tail keywords, build pages for each topic, set up a blog, and write one every week. Be sure to stay current on SEO news and practices and lastly don’t forget to measure your content’s success.
Improve Your SEO & Digital Marketing Efforts: Get a Free SEO Report
Learn how your practice ranks on Google for terms chiropractic patients search for, where your business is listed online, and if your information is accurate, see your online ratings and review score, find out how you compare to local chiropractic competitors, and see what you can do now to optimize your GMB. Click here to get your SEO report!
For more information on incorporating SEO services on your chiropractic website contact us at 888.792.8384 to speak with our chiropractor SEO experts.
