SEO For Chiropractors: 16 Strategies You Should Implement
Your digital chiropractic marketing strategy is more influential than ever. Why? When you look for online businesses and services, how often do you go past the first page? You can check for yourself, go to Google, and search for “chiropractic care near me” or “chiropractic back pain relief in my city.” If your practice’s website doesn’t appear on the first page of Google’s search results, you’re losing business to other chiropractic practices nearby.
In this blog, you will learn how to develop the right chiropractic SEO strategy to increase your organic search rankings and turn more website visitors into chiropractic appointments.
1. Understand What SEO is and Why It’s Important for Your Practice
The first step to building a perfect chiropractic SEO strategy is understanding what it is and why it’s so important. SEO stands for search engine optimization and is a free tool that drives about 53% or more traffic to your chiropractic website. SEO comprises many elements that include keywords, content, meta title, meta description, backlinks, online directories, and more, so it’s essential to create content that boosts your SEO presence.
Why SEO Matters for Small Businesses:
- 93% of all online activities begin with a search engine. (Google, Bing, Yahoo)
- 75% of searchers never click past the first page of search results. Increasing your ranking can help you stand out against other chiropractors in your area.
- High-quality content and link building are the two most important signals used by Google to rank your chiropractic website for search
Read on: Why Your Chiropractic Website Needs SEO
2. Start with Local SEO for Chiropractor
Most of your potential chiropractic patients live nearby. In fact, 46% of the three-and-a-half billion daily Google searches have a local business search intent. Local SEO is a specific strategy that will help make your chiropractic practice more visible in local search results on Google. SEO for chiropractors begins by optimizing your practice for local SEO; potential patients searching for chiropractic care in their city may find your practice on the Google Maps section or the first page.
If you want to be the top chiropractor in your local area, then ensure you add location pages to your chiro website, generate online reviews, produce local content by using popular search terms for your area like {your city chiropractor}, and optimize your Google My Business.
Learn More: The Importance of Accurate Local Business Directory Listings
3. Completely Optimize Your Google My Business (GMB)
A fundamental aspect of SEO for chiropractors is ensuring the NAP- the name of your practice, physical address, and office phone number—on every web page matches your Google My Business listing precisely. If it doesn’t, it could cost you, and your patients, confuse existing patients, and raise red flags.
Bonus tip: Keep your NAP consistent and post it on the footer of each web page as part of the structure of your chiropractic website. Here are the elements that you need to update your GMB profile.
Physical Address
Add your chiropractic location and your practice’s contact information. The business address you enter will be publicly displayed on your listing.
Hours of Operation
If you have special hours, holidays, or a day of the week when you close early, add it and update it constantly.
Chiropractic Services
GMB offers the option to add details about your services, like telemedicine and specific chiropractic specialties.
A Description with Relevant Keywords
Add a strong business description that focuses on your services. Take this opportunity to highlight any specific areas of practice or expertise you can bring to the table to help you stand out from competitors.
Optimize Your Chiropractic Image(s)
Add images of the outside of the building, your staff at work, and pictures of your interiors, so clients know what to expect from your practice.
Once you’ve updated your information and claimed your GMB account, you can post promotions, discounts, events, and new patient specials on your profile. This will help your chiropractic practice stand out from local competitors.
Bonus Tip: A good rule of thumb is to post on GMB at least once a week!
Learn more: How to Optimize Your Google My Business Listing
4. Use Easy to Rank for Chiropractic Keywords to Attract Patients
The first step to using chiropractic keywords is to research and understand what your potential patients are searching for. What are their needs and problems? How can your content help them? To find out, use keyword research tools like Google Keyword Planner, Ahrefs, and WordStream. Next, look for keywords with the highest search volume and lowest competition. This will increase your chances of ranking your SEO for chiropractors higher on Google.
Read on: How to Brainstorm Keywords and Improve Your Google Ranking
Keyword Suggestions
Here is a list of keywords that are low in competition and have a high average of monthly searches. Creating content with these keywords can help boost your website’s ranking online:
- Chiropractor near me
- Headache chiropractor
- Herniated disc chiropractic
- Lower back pain relief
- Sciatic nerve chiro
- Back doctor, back pain relief, back spasms, back pain causes
- Chiropractor alignment, chiropractic treatment what you should know
- Arm pain, back pain, neck pain, should pain
- Best chiropractor near me, family chiropractor, walk-in chiropractor
- Chiropractor cost, align chiropractic
- Active, prenatal, baby, pregnancy, sports, a local chiropractor
- Chiropractor clinic, chiropractic therapy
5. Write Compelling & Educational Chiropractic Content
Now that you have some solid keywords to begin your SEO for the chiropractor journey, you’ll want to add them to your headlines and blogs and sprinkle them throughout your web pages, URLs, services pages, and more. Creating compelling chiropractic content engages your readers and educates them on topics or services they seek. Your target audience is looking for answers to why their back hurts, how they can relieve neck pain, what to do for sports injuries, auto injuries, and more. It can be challenging to come up with ideas to write, so here are some topics to help you get started:
- What to Expect From Your Chiropractic Adjustment Session
- Explain to potential clients what they can look forward to when they attend their adjustment session and how to prepare beforehand.
- Lifestyle and Nutritional Advice
- Provide information on healthy habits and routines your patients can take to complement their chiropractic treatment.
- Stretching and Strengthening Exercises
- Provide simple tips and at-home exercises for patients to make in-between chiropractic appointments.
- Therapies and Techniques
- Recommend new and trending therapies and introduce patients to new concepts and benefits in terms they can understand.
The more informative and inspiring content you produce, the higher your website will rank on search engines. Just make sure you are using your chiropractic keywords. You will also increase time on your chiropractic website, and visitors will trust your information and view you as a credible source for chiropractic care.
Learn more: Writing Website Content for Beginners
6. Use Social Media For SEO Success
Although social media is not a direct attribute to SEO for chiropractor ranking, it can still help you increase your practice’s search ranking by sharing links across your social media platforms. This will help improve your online visibility and organic traffic. Additionally, when your followers share your chiropractic content on Facebook and Instagram, it will indicate that your social posts are educational and engaging enough for your target audience.
To help encourage your followers to share your content, you can say, “If you think this blog was useful, share it with your friends who need chiropractic care,” or “If you or someone you know suffers from back pain, tag them in this post or share it with them.” When your content gets shared, it will signal to Google that your website has value to searchers and will help boost your rankings.
7. Measure Your Chiropractic SEO Performance & Results
As you implement these changes to your chiropractic website, measuring the progress and seeing how those changes are performing is essential. Some great tools for monitoring your results are:
Google Analytics: Determine which of your pages are doing well. Are your at-home chiropractic exercise blogs attracting web visitors? Maybe it’s time to write more related chiropractic content. With Google Analytics, you can see your average visit duration, tell if your keywords drive traffic to your website, and learn how well your new chiropractic SEO strategy performs.
Google Search Console: See how your website is performing, the number of clicks, impressions, click-through rates, and your average position. This tool is excellent for seeing how your website is ranking in search engines.
Once you have chosen the keywords you would like to use, add them to your blog posts and your chiro website’s meta keywords section.
8. Eliminate Anything That Slows Your Website Down
Your chiropractic website should load within two seconds. If a website takes over three seconds to load, 53% of users will leave. This means that the loading time of your practice’s website should not exceed three seconds if you want users to stay on your site.
Several factors may be contributing to the slowdown of your chiropractic website. Unoptimized images cause the majority of website slowdowns. Other factors include:
- Social sharing buttons
- Analytics tags
- Excessive usage of ads
- 404 errors, broken links
- Not caching your chiropractic website
Check your practice’s website speed on PageSpeed Insights to see how fast your website loads. Or get a free website audit from us to see how your site performs online and how you compare it to other practices in your area.
9. Turn Your Chiropractic Blog Posts Into Quality Videos
Under number 5, “Write compelling and educational chiropractic content,” you can use those topics to create engaging videos. For example, the What to Expect From Your Chiropractic Adjustment Session would be a great introduction video for potential patients. They could learn more about chiropractic adjustments and why they should choose your services.
Embedding the video to the blog post will help drive more traffic to your website and increase engagement. With Google’s video carousel, repurposing blog posts into videos can also help you claim multiple search spots.
Read on: Chiropractic Marketing Strategy Content Ideas Your Patients Will Love
10. Link Content to Authoritative Chiropractic Websites
You want your visitors to recognize you as a knowledgeable and credible doctor in your field. So make sure you show that in your content. A website must have trustworthy, credible, and authoritative content to have high-quality, natural links.
A study suggests that including links to high-authority sites can help your chiropractic SEO efforts. Add links to well-established associations like the American Chiropractic Association, the International Chiropractors Association, Chiro Health USA, and the American Institute of Personal Injury Physicians.
11. Delete Any Unnecessary Links
Backlinks boost your site’s Search Engine Optimization (SEO). There are occasions, however, when this doesn’t happen. For example, links from unreliable sources, such as spam comments or untrustworthy sites, can lower your SEO rankings.
Backlinks are links that lead to your website from other websites. Backlinks can drive traffic and improve your SEO. To prevent unwanted links to your site, checking for and removing them regularly is important. In this way, you can maintain your SEO standings.
Learn More: Modern Chiropractic Marketing VS Traditional Marketing: What’s Best?
12. Optimized Your Meta Descriptions
According to a study, Google rewrites the meta description 70% of the time because it does not use the keywords the user searches for.
A keyword-rich meta description and title tags will encourage users to click, but it also acts as marketing copy for your chiro website. Therefore, when Google uses a well-written meta description, it will increase engagement and clicks.
A title tag is clickable on your practice’s website when users search for a chiropractor in your area. An example of a title tag would be the name of your practice. A meta description appears beneath the title tag and should be informative and well-written.
13. Add an FAQ Section On Your Website
FAQ pages have the same purpose as SEO: provide the best answers to the questions of your chiropractic patients. Here are some questions you can add to your chiropractic FAQ page:
- Are chiropractic consultations free for you?
- What kinds of chiropractic injuries do you usually treat?
- Are you able to perform low back and neck spinal decompression?
- What other chiropractic therapies do you provide?
- Are you able to treat sports injuries?
- What sports nutrition counseling do you offer?
- How do you approach sports nutrition?
- During what time is your chiropractic office open?
- Are you able to treat kid injuries?
- What are the benefits of chiropractic care?
- How often should I come for an adjustment?
Adding keyword-optimized titles and meta descriptions to your FAQ page can achieve higher search engine rankings.
14 . Engage Within Your Community
Yes! You might want to start your Chiropractic SEO by sharing content within your local community to engage with potential patients. Engaging can mean commenting on blogs, forums, or other sites related to your field. It can also involve participating in local events and activities or joining online groups related to chiropractic care. Or just sharing and liking relevant posts and resources on social media can go a long way for your Chiropractor’s SEO efforts.
By engaging with your community, you can gain the trust of potential patients, build relationships, and encourage referrals. Plus, it will help increase your online visibility when people search for a chiropractor in the area. Consider what topics your local community may be interested in and develop helpful content.
15. Promote Telehealth Options
Your SEO for chiropractor efforts may be an excellent outlet for promoting telehealth options and ensuring your practice is one of the first in the search results. In addition, having an informative contact page on your website with information on virtual consultations will help patients find out more about how they can book a virtual appointment.
It’s also helpful to include a dedicated blog post or FAQs on your website that discusses the benefits of telemedicine and how it helps busy people stay connected with their providers without leaving home. Finally, you can use social media platforms to highlight content related to telehealth so that potential patients are aware of these services available from your practice.
If the pandemic has taught us anything, providing digital services to our patients is important. Promoting telehealth options on your website and your chiropractor’s SEO strategy is a great way to increase visibility and ensure your practice is flexible enough to accommodate virtual or in-person appointments.
16. Use Paid Search Ads
Paid advertising is an effective way to increase traffic and boost your rankings for specific keyword research. It’s also an easy way to get started with your Chiropractor SEO, as you don’t need to create content or optimize it for search engines.
You can set up a budget for your paid search campaigns and start to target relevant keywords related to your practice and services. This can help you gain visibility from potential patients who may not find you in organic results.
Paid search ads are also customizable so that you can tailor them to the types of services your practice offers or the location of your office. This will help you reach the right people looking for a chiropractor in their area and increase your website traffic. Paid search ads are available on platforms like Google Ads, Yahoo!, and Bing. Even social media ads are known to target your audience further and drive more leads to your practice.
Your SEO Takeaways & Additional Learning Resources
Implement these SEO steps and start your journey to ranking higher on search engines. Next, attract and engage more patients by building content and consistency in your on-page SEO efforts. Remember, it’s not a sprint; it’s a marathon. A perfect chiropractic SEO strategy takes time. Include specific keywords, optimize your Google My Business, and write educational blogs and chiropractic content about your services. Consistency is the key to increasing your online visibility.
Make a list of topics you want to write about and add a list of long-tail keywords, build pages for each topic, set up a blog, and write one every week. Stay current on SEO news and practices, and lastly, don’t forget to measure your content’s success.
Improve Your Practice’s SEO and Digital Marketing Efforts
Learn how your practice ranks on Google for terms chiropractic patients search for, where your business is listed online, and if your information is accurate, see your online ratings and review score, find out how you compare to local chiropractic competitors, and see what you can do now to optimize your GMB. Click here to get your SEO report!
For more information on incorporating SEO services on your chiropractic website, contact us at 888.792.8384 to speak with our chiropractor SEO experts.
