Do’s and Don’ts of Your Chiropractic PPC Campaign
Do you want your chiropractic practice to rank at the top of the page on Google? While search engine optimization helps your website land on the coveted first pages of search engine results organically, sometimes you need a little extra push. Launching a chiropractic pay-per-click (PPC) advertisement campaign can help your web pages quickly climb up the ladder at an affordable price. Chiropractic PPC advertising can do wonders for your website, but what’s the first step to creating PPC ads?
This blog will cover the basics of pay-per-click advertising PPC. You’ll better understand Google ads after you read through the blog. Pay-per-click advertising can open many tremendous opportunities for new chiropractic practices – or even those who’ve been established in the industry for a while.
1. Don’t Miss Out On PPC Ad Benefits
So let’s start with the basics you want to know. What value do chiropractic PPC services bring to your practice? Why should you invest in a PPC budget for your online marketing efforts?
Here in sum are some of the benefits of having a good PPC strategy:
- Convert more online users
- Pay-for-play method
- Easily measurable and trackable
- Complement your other marketing efforts
- Generate leads in shorter amounts of time
- Spread brand awareness
Targeted ads help your business appear at the top of a relevant Google search. Does that sound good? It is. It’s a great way to generate new online leads and give your website more exposure to prospects in your area. Plus, targeted ads make it possible for you to track the performance of every campaign. Managing your budget is also easy since you’re given the best data-backed recommendations to ensure you stay within your means.
2. Do Use the Right Keywords
If it’s your first attempt at creating a chiropractic PPC campaign, then keyword research may sound a little foreign. We are here to help you find the best keywords to maximize your ad campaigns.
Here are some keywords you can use to get started:
- Chiropractor near me
- Chiropractic care
- Chiropractic spinal adjustment
- Walk-in chiropractic
- Healthy spine
- Spinal exam
- Back adjustment
- Chiropractic healing center
Keywords serve as the foundation for your pay-per-click (PPC) campaigns. Keywords are what you use to define where your ads should appear. In short, without understanding keyword research’s role in your pay-per-click campaign, you won’t get qualified leads or reach potential patients.
Finding the right search terms can be challenging. However, there are keyword research tools chiropractor PPC experts use to determine the best keywords for targeted leads. These tools include Ahrefs, Google Ads, Jaaxy, Moz, and SEMRush.
3. Don’t Go Over Budget
If you want your PPC advertising to be effective, you need to allocate a specific budget. Your PPC budget determines how many people your chiropractic PPC services may reach. While you want your Google ads to be effective, you don’t want to go over budget.
Generally speaking, PPC ads are more affordable than traditional marketing methods like print ads. Additionally, PPC ads allow your chiropractic practice to target the right audience, helping you get more patients in the long run.
To determine how much money you should allocate for paid search, you should determine your campaign goals. Every PPC advertising campaign should be working towards a specific objective. For example, your targeted ads focus on driving leads, increasing website traffic, or promoting new services.
4. Do Monitor Your Results & Key Metrics
One of the best benefits of investing in chiropractor PPC services is its measurability. Google Analytics allows you to break down various performance metrics used to improve your PPC ads moving forward.
Here are some key metrics that you can use to determine how successful your campaign is:
- Click-through rate – the number of clicks your ad receives divided by the number of times your ads are shown to people. In short, clicks divided by impressions equals your click-through rate. This ratio determines how many people click on your Google ads.
- Conversion rate – the number of conversions your Google ads receive divided by the total ad interactions that can be tracked to a conversion during the same period. This rate shows how many people became your clients through chiropractic PPC.
- Cost-per-click – the highest amount you’re willing to pay for a click on your ad. However, this metric is vital to your PPC campaign. It allows you to set boundaries and stay within your means.
- Quality score – Google’s rating of the quality and relevance of your campaign keywords and PPC ads. This metric is used to determine your cost-per-click and multiplied by your maximum bid (or the highest amount you’re willing to invest) to determine your ad rank in the ad auction process.
5. Don’t Forget About Your Landing Page Quality
The success of your pay-per-click advertising efforts doesn’t just rely on the right keywords you use. Don’t forget to focus just as much on the quality of your landing page. PPC advertising leads online users to specific pages on your website or landing page with a form fill. You want to make every click count. So the copy on your landing page matters. Possibly even more important than the ad itself.
So a PPC landing page is where your leads are led once they click the advertisement. The purpose of your landing page is to convert website visitors into leads. No matter what that page contains, your ultimate goal is for people to become your future patients.
So how do you take your landing pages to the next level? First, you must determine your target audience. Your landing page should be crafted to entice your ideal client. Knowing who you intend to speak to helps you fine-tune your messaging.
For instance, it would be best if you also drafted an attention-grabbing headline.
For example, write headlines like, “5 game-changing tips to avoid getting injuries,” or “What is Sciatica and how can chiropractors fix it?”
Nowadays, getting people’s attention when there is too much information or online distractions is challenging. That’s why your headline should be crafted with purpose. It would help if you showed the value of booking an appointment at your chiropractic practice.
Lastly, your landing pages must have clear call-to-actions. Once a person visits your website, you need to give them a little nudge to perform the right action. Your call to action should be relevant to your headline and content. It should be tailored to specific search queries.
Aside from carefully crafted landing pages, also improve your online visibility with a professionally designed website. Your website is a reflection of your chiropractic practice. It should detail your specialty chiropractic services and converts visitors into booked patient appointments. Investing in a modern and high-quality website gives you a better chance of driving your PPC ads to success.
6. Do: Write Great Ad Copy
The most challenging step to creating your PPC campaign is writing the copy featured in the ad and landing page. The choice of words you use will make or break your PPC campaign.
So how can you write excellent ad copy? To start, you want to highlight a problem that chiropractic services can resolve. For example, you can underline car accident injuries:
- Best Rated Chiropractor for Accident Injury in San Diego! Open Now—specialized treatments for all injuries.
Secondly, another strategy you can focus on is the benefits of your services. You can zero in on the value your services have to enrich people’s lives.
- Improve your posture even as you work from home in San Francisco. Contact our Chiropractic Practice to fix your back problems.
Thirdly, try to speak with empathy. Appealing to people’s emotions can position your practice as a healthcare provider genuinely caring for their wellbeing.
- You don’t have to carry your burdens alone. Our chiropractic practice can help fix your back problems. Book an appointment today.
Plus, visit our website gallery if you want more inspiration to write compelling website copies. As a start, you can browse through our chiropractor-focused websites to find your perfect fit.
As you experiment with words to craft excellent website copies, you should remember not to use too much text. In conclusion, less is more when it comes to your website copy. It would help if you kept your messaging simple yet snappy.
Creating PPC Campaigns and More
In conclusion, having a solid PPC strategy will do wonders for your business in terms of maximizing your budget and getting qualified leads.
Additionally, if you don’t know where to begin, there are plenty of resources out there to help you. Our digital marketing experts will help you find the right keywords and develop professional websites that position your business in the best possible light. For more information on what other aspects should be included in your strategy, call 800.792.8384 or click here.