Chiropractic Ads: Which Are The Most Effective For Your Practice
As a chiropractor, you already know that the key to growing your practice is seeing new patients and retaining the ones you currently have. One of the elements of an effective chiropractic marketing strategy is advertising your practice online. The majority of your potential patients are on Google searching for a chiropractor. In fact, a study reported by Spine-Health showed that 55% of patients searched online to find and evaluate chiropractors.
There are different types of ads that a chiropractic office can use to attract and retain more patients. In this blog post, you will see what types of chiropractic ads are the most cost-effective and deliver the best results for your practice.
Table of Contents: Chiropractic Ads
Google Ads – Ensure Your Practice is Found at The Top of Search Engines
On Google, there are 3.5 billion searches per day. When it comes to paid advertisements online, Google is the best method to use. You can advertise in three ways: Organic Rank, Google Ads, and Facebook Advertising. Google Ads helps you target specific types of chiropractic patients. You can create ads for auto injury to bring in more of those types of patients, or sports, spinal adjustments, or any other services you’d like to see more appointments for.
Google ads are an excellent way to drive more qualified traffic to your chiropractic website or your online store, especially if the targeted keywords you use prompt potential patients to call your office. You can boost your website’s position on the Search Engine Results Page (SERP) by bidding on keywords. Your search engine marketing ads will be text that appears in search engines such as Google, Bing, and others. It’s good for targeting by keywords because you pay more for clicks but users are more likely to convert.
Learn More: 4 Reasons to Work With a Google Premier Partner
Tips for Writing The Best Chiropractic Google Ad Copy
Besides using keywords that will help you attract more patients, you will need to also think about the type of copy you will be adding to your ads. You want to make your ad copy simple and easy to read. You can add special promotions like 50% off chiropractic adjustments, free chiropractic consultation to entice users to click on your ad and convert. Here are two tips for writing the best chiropractic Google ad copy:
- Leverage keywords and provide the user with specific information: Do not use your practice name instead use: chiropractors for {insert your specialty} or how to treat back pain, auto injury treatments, sports injury chiropractic care, chiropractic adjustments, 45% off your first visit, and personalized chiropractic care.
The following keywords have a lot of volumes and are easy to rank for:
- Chiropractic care center: volume 700 searches per month
- Chiropractic adjustments: volume 9.6K searches per month
- Chiropractic Care: Volume 3.2k searches per month
Do not stuff as many keywords as you can, make sure you get your message across. Use these keywords in your headlines and the sentence description.
- Include a Call To Action: Make sure your ad is taking the visitor to take a specific action. By explaining what you want the users to do, you are eliminating potential patients who aren’t interested. Using this technique, you can reduce the cost of your clicks.
Try using these CTAs to bring in more patients:
- Chiropractic Care – Get An Appointment
- Save Up to 60% of Chiropractic Care
- No Appointments Needed – $30 Walk-In Chiropractor
Take a look at these ads you can use or create yourself:
Before you jump into creating Google ads you can test out your own ads by using this tool, you’ll be able to see what your ad copy would look like on Google before it goes live. Again, your headlines should include your keywords, an offer, and the description should be easy to read and highlight some of your specialties.
Read On: 7 Benefits of Working With a Chiropractic Marketing Company
Facebook Ads- Increase Brand Awareness & Generate More Patients
Chiropractic Facebook Ads are the pinnacle of digital marketing. If you are looking to increase brand awareness or generate more patients, Facebook ads may be more cost-effective for you.
As opposed to Google Adwords, which uses keywords to target specific individuals, Facebook ads have a broader audience. Facebook is a highly effective social media platform for individuals and businesses alike, and around 1.6 billion people worldwide are connected to a small business on Facebook.
With Facebook advertising, you create and run ad campaigns based on your target audience’s location, profile information, and demographics using Facebook Ads Manager. In addition to increasing your awareness and attracting more patients, Facebook ads can drive traffic to your website, extend the reach of your content, and promote upcoming events.
Read On: The Best Chiropractic Facebook Posts to Help You Get Inspired
Which Chiropractic Facebook Ads Get The Best Response?
It takes persuasive copy, engaging images, and a compelling call to action to create an effective chiropractic Facebook ad. The following Facebook Ad Formula will help you generate more patients:
1. Attract your audience’s attention. You will do this by addressing their concerns, or by calling out their specific problems. For instance, your clients may be experiencing back pain, joint pain, sports injury complications, or perhaps they have been in a recent accident and have suffered from whiplash.
When your copy is relevant, you will generate more leads because your viewers can relate to you.
2. Generate interest in your message. The best way to do this is to describe the benefits that come along with your offer. For example: Relieve your back pain with us, eliminate joint pain, get relief from your pain now, live a better life, achieve optimal health with us, feel good again.
Your copy should give your readers a visual representation of how they will feel after they leave your office, such as relaxed, relieved of tension, and so forth.
3. Interact with your audience. You will increase the likelihood of your audience clicking your advertisement if you provide a compelling reason for them to do so. This could be in the form of a question, contest, giveaway, and video ads.
4. Prompt action, this would be your CTA: Get 50% off now, I want to relieve my back pain, schedule an appointment now.
Consider this Facebook Ad example: Is your energy level low lately? With us, you can recharge. Get 50% off your first visit! You don’t have to wait to feel energized.
Below are a few questions you should ask yourself when you write Facebook ads:
- What story does my image tell?
- Are my chiropractic services/products displayed in the visual?
- Does my chiropractic advertisement stand out on Facebook?
- When users see my post, what emotions do they experience?
By answering these questions, you will be able to write more effective Facebook ads. Before you get started you can access Facebook’s Creative Hub. The site is your one-stop resource for learning about, mocking up, previewing, and testing your Facebook ads.
Chiropractic Email Ads – Maximize Your Subscriber List & Drive More Revenue
You can increase revenue by including paid advertisements in your emails and newsletters. Similar to display advertisements on your website, you can use them to monetize your subscriber list. You can instantly start earning revenue from ads inside your regular email at almost 100% profit.
Here are a few examples of email ads you can use at your chiropractic practice:
- Save Up to $50 on Your Next Visit.
- Refer a Friend Get A Free Adjustment (Having a referral program at your practice can bring in more patients.
- Have you tried cold laser therapy yet? Let us help you alleviate pain caused by injury or aging for only $15.
- Can chiropractic care help you? Get a complimentary consultation and exam to find out.
Make sure that you do not overload your emails with advertisements. A single advertisement per email would be ideal. You should also take full advantage of holidays and months dedicated to chiropractic health. These are great days to send out emails and to promote your chiropractic services:
- International Correct Posture Month
- National Senior Health & Fitness Day
- National Physical Fitness and Sports Month
- National Men’s Health Week
- International Day of Yoga
- National Health Center Week
- Healthy Aging Month
- National Childhood Obesity Awareness Month
- School Backpack Awareness Day
- Chiropractic Founders Day
- Family Health & Fitness Day
- National Women’s Health & Fitness Day
- National Child Health Day
- Bone and Joint Decade National Action Week
- World Spine Day
- National Chiropractic Health Month
- Great American Smokeout
- American Heart Month
- National Nutrition Month
- National Spinal Health Week
- World Health Day
Retargeting Ads – Generate More Appointments & Improve Patient Loyalty
It is easier to advertise your chiropractic services and products to users who have already viewed your practice’s website and online store. Retargeting is when users visit your website, you drop a cookie on them so that, as they browse around online your chiropractic ads, offers, specials will pop up over and over again reminding them about your chiropractic products and services.
If done correctly, it can be more effective than PPC. It increases conversions because it reminds potential and current patients of your practice and your promotions. This can be done on Facebook Remarketing, Google Remarketing, and more.
Here is an example of what a user would experience: A user accesses your website and goes to your online store. They select a couple of products like foam rollers, vitamins, pillows, carpal tunnel wrist support, knee straps, and more. They decide not to make a purchase and start browsing on Facebook and Youtube and other social media platforms.
Your chiropractic ads will then follow them to other sites and remind them to purchase that foam roller, pillow or schedule an appointment with you. You can use retargeting to constantly remind your potential patients about your products and services, and convert them to appointments.
Learn More: How to Attract More Chiropractic Patients Using 5 Marketing Tools
Let Our Google Ads Experts Help You Target Your Ideal Patients
As a Google Premier Partner, we have a special relationship with Google, and we understand the ins and outs of Google Ads. Training on Google’s best practices is ongoing, and we are always informed about major algorithm updates before anyone else.
Let us help you increase your revenue and generate more patients through tailored marketing and advertising strategies. Give us a call today at 888.792.8384 or click here to get special pricing.
