Chiropractic Ads: Which Are The Most Effective For Your Practice?

09/06/23 | by Czarina Greaney | Online Advertising, Paid Advertisement

As a chiropractor, you already know that the key to growing your practice is seeing new patients and retaining the ones you currently have. One of the elements of an effective chiropractic marketing strategy is advertising your practice online effectively.

The majority of your potential patients will come across your practice today through a Google search. According to a recent study by Google, 77% of patients use search engines before booking an appointment with a healthcare professional. On Google’s first page, there is a section of promoted websites that users will see first related to their search.

There are different types of ads that a chiropractic office can use to attract and retain more patients. You can advertise in a could different ways: Organic Rank, Google Ads, and Facebook Advertising. In this blog post, you will see what types of chiropractic ads are the most cost-effective and deliver the best results for your practice. You will better understand how to maximize your chiropractic marketing budget.

Google Ads – Ensure Your Practice is Found at The Top of Search Engines

Did you know there are over 8.5 billion searches on Google daily? When it comes to paid advertisements online, Google is the best method to use to reach your target audience.

Google Ads helps you target specific types of chiropractic patients. You can create chiropractor ads to bring in more patients for auto injury, sports, spinal adjustments, or any other services you’d like to see more appointments for.

Google ads are an excellent way to drive more qualified traffic to your chiropractic website, a specific landing page, or an online store, especially if your targeted keywords prompt potential patients to call your office.

You can boost your website’s position on the Search Engine Results Page (SERP) by bidding on keywords. Your search engine marketing ads will be text that appears in search engines such as Google, Bing, and others. It’s suitable for targeting by keywords because you pay more for clicks but users are more likely to convert.

Learn More: 4 Reasons to Work With a Google Premier Partner

Tips for Writing The Best Chiropractic Google Ad Copy

Besides using keywords that will help you attract more patients, you should consider the type of copy you will add to your ads. You want to make your ad copy simple and easy to read to resonate with the right audience. You should also ensure that the copy aligns with the landing page website visitors are directed to.

You can add special promotions like 50% off chiropractic adjustments and free chiropractic consultations to entice users to click on your ad. The goal is to convert a visitor into a future customer.

Here are three quick tips for writing the best chiropractic Google ad copy:

Leverage keywords and provide the user with specific information: Do not use your practice name. Instead, you should use relevant phrases like chiropractors for {insert your specialty} such as sports injury or auto injury. You should address your patients’ needs or show the value of supporting your business.

Here are a few examples of phrases you can use in your first ad:

Chiropractic Care – Get An Appointment
Save Up to 60% of Chiropractic Care
No Appointments Needed
$30 Walk-In Chiropractor
$45 Off your first visit
Massage Therapy Available
Special Offer: 20% Off Military Discount

Take a look at these ads you can use or create yourself:

Do not stuff as many keywords as possible. Focus on making sure you get your message across in as few words as possible. Use the right keywords in your headlines and the sentence description.

The following keywords have a lot of volume and are easy to rank for:

Chiropractic care center: volume of 700 searches per month
Chiropractic adjustments: volume of 9.6K searches per month
Chiropractic Care: volume of 3.2k searches per month

Include a Call To Action: Make sure your ad takes the potential new patient to a specific action. By explaining what you want the users to do, you eliminate likely patients who aren’t interested. Using this technique, you can reduce the cost of your clicks.

Try using these CTAs to bring in more patients:

Schedule Appointment
Claim Offer Now
Book an appointment today!
Schedule Consultation

Before you jump into creating Google ads, you can test out your ads by using this link, https://andrew.marketing/ad-preview-tool/. You’ll be able to see what your ad copy would look like on Google before it goes live. Again, your headlines should include your keywords and an offer, and the description should be easy to read and highlight some of your specialties.

Read On: 7 Benefits of Working With a Chiropractic Marketing Company

Facebook Ads- Increase Brand Awareness & Generate More Patients

Chiropractic Facebook Ads are the pinnacle of digital marketing. If you want to increase brand awareness or generate more patients, Facebook ads may be more cost-effective. The cost per click for Facebook ads is generally more affordable, and you can mirror your boosts to your Instagram account. Therefore, if you haven’t explored mounting a Chiropractic Facebook ad campaign, you should consider doing so.

Unlike Google Adwords, which uses keywords to target specific individuals, Facebook ads have a broader audience that can match the people you’re looking for. Facebook is a highly effective social media platform for individuals and businesses alike, and around 1.6 billion people worldwide are connected to a small business on Facebook.

With Facebook advertising, you create and run ad campaigns based on your target audience’s location, profile information, and demographics using Meta Ads, formerly Facebook Ads Manager. Meta Ads is a centralized platform that allows you to plan advertising on Facebook, Instagram, Messenger, and WhatsApp.

In addition to increasing your awareness and attracting more patients, Chiropractic Facebook ads can drive traffic to your website and a specific landing page, extend the reach of your content, and promote upcoming events. You can customize each Facebook ad according to your campaign goal.

Read On: The Best Chiropractic Facebook Posts to Help You Get Inspired

Which Chiropractic Facebook Ads Get The Best Response?

It takes persuasive copy, engaging images, and a compelling call to action to create an effective chiropractic Facebook ad. The following Facebook Ad Formula will help you generate more patients:

Attract your audience’s attention. You will do this by addressing common concerns or by calling out their specific problems through your Facebook ad. For instance, your clients may be experiencing back pain, joint pain, sports injury complications, or perhaps they have been in a recent accident and have suffered from whiplash.

When your copy is relevant, you will generate more leads because your viewers can relate to you.

Generate interest in your message. The best way to do this is to describe the benefits of your offer. For example: Relieve your back pain with us, eliminate joint pain, get relief from your pain now, live a better life, achieve optimal health with us, and feel good again.

Your copy should give your readers a visual representation of how they will feel after leaving your office, such as relaxed, relieved of tension, etc.

Interact with your audience. You will increase the likelihood of your audience clicking your advertisement if you provide a compelling reason for them to do so. This could be in the form of a question, contest, giveaway, and video ad.

Prompt action. Every Facebook ad should encourage customers to perform a specific action. This would be your ad copy: Get 50% off now, I want to relieve my back pain, button: Schedule Appointment.

Consider this Facebook Ad example: Is your energy level low lately? With us, you can recharge. Get 50% off your first visit! You don’t have to wait to feel energized.

Below are a few questions you should ask yourself when you write Facebook ads:

What story does my image tell?
Are my chiropractic services/products displayed in the visual?
Does my chiropractic advertisement stand out on Facebook?
When users see my post, what emotions do they experience?

By answering these questions, you can write more effective Facebook ads. Before you get started, you can access Facebook’s Creative Hub. The site is your one-stop resource for learning about, mocking up, previewing, and testing your Facebook ads.

Chiropractic Email Ads – Maximize Your Subscriber List & Drive More Revenue

You can increase revenue by including paid advertisements in your emails and newsletters. Similar to display advertisements on your website, you can use them to monetize your subscriber list and email network. You can instantly earn revenue from ads inside your regular email at almost 100% profit.

Here are a few examples of email ads you can use at your chiropractic practice:

Save Up to $50 on Your Next Visit.
Refer a Friend, Get A Free Adjustment (A referral program at your practice can bring in more patients).
Have you tried cold laser therapy yet? Let us help you alleviate pain caused by injury or aging for only $15.
Can chiropractic care help you? Get a complimentary consultation and exam to find out.

Make sure that you do not overload your emails with advertisements. A single ad per email would be ideal. You should also take full advantage of holidays and months dedicated to chiropractic health.

These are great days to send out emails and promote your chiropractic services:

International Correct Posture Month
National Senior Health & Fitness Day
National Physical Fitness and Sports Month
National Men’s Health Week
International Day of Yoga
National Health Center Week
Healthy Aging Month
National Childhood Obesity Awareness Month
School Backpack Awareness Day
Chiropractic Founders Day
Family Health & Fitness Day
National Women’s Health & Fitness Day
National Child Health Day
Bone and Joint Decade National Action Week
World Spine Day
National Chiropractic Health Month
Great American Smokeout
American Heart Month
National Nutrition Month
National Spinal Health Week
World Health Day

retarget your potential chiropractic patients

Retargeting Ads – Generate More Appointments & Improve Patient Loyalty

It is easier to advertise your chiropractic services and products to users who have already viewed your practice’s website and online store.Retargeting is when users visit your website, you drop a cookie on them so that, as they browse around online, your chiropractic ads offers, and specials will pop up repeatedly, reminding them about your chiropractic products and services.

If done correctly, it can be more effective than PPC. It increases conversions because it reminds potential and current patients of your practice and promotions. This can be done on Facebook Remarketing, Google Remarketing, and more.

Here is an example of what a user would experience: A user accesses your website and goes to your online store. They select some products like foam rollers, vitamins, pillows, carpal tunnel wrist support, knee straps, and more. They decide not to purchase and start browsing on Facebook, Youtube, and other social media platforms.

Your chiropractic ads will follow them to other sites and remind them to purchase that foam roller or pillow or schedule an appointment with you. You can use retargeting to constantly remind potential patients about your products and services and convert them to appointments.

Learn More: How to Attract More Chiropractic Patients Using 5 Marketing Tools

Video Ads – Using Content to Compel Customers

Did you know that 86% of marketers claim video marketing helps generate leads and sales? It’s easier to digest information from videos than text. You have a better chance of explaining complex matters through video. Thus, it would be best to explore mounting video ads to promote your practice.

Some video ad ideas you can explore include patient testimonials, explainers of your services, and practical healthcare tips. These videos give potential customers an idea of what to expect from your clinic. As much as possible, you should keep your video ads short and sweet because you wouldn’t want to bore people or lose their interest because of lengthy videos.

What’s excellent about video ads is using them for various platforms. You can post your videos on Instagram, TikTok and YouTube. For shorter videos, you should post them on Instagram and TikTok. Meanwhile, you can post slightly longer videos on YouTube. You can also post the video content you create on your website.

Community Expert Ads – Positioning Yourself as an Expert

You can position your chiropractors as experts to build trust and entice more people to visit your clinic. This particular advertising strategy will take time to mount. This is more of a step-by-step process rather than a direct single ad.

First, post a video about a home remedy potential clients can practice at home. Then, you should post patient testimonials to reinforce your impact as a healthcare provider. The last and most crucial step is the offer. It would be best to opt for a more subtle approach, like thanking your patients for trusting your clinic and inviting them to return with a complimentary consultation.

This type of ad campaign should be spaced out. You shouldn’t post all the ads at the same time. A week interval would be great so people have time to digest your content.

Print Ads – Exploring Traditional Advertising

While you should invest in digital advertising, exploring traditional advertising methods would be a great idea. Print ads allow you to reach a broader audience and targeted area. Print advertising is a stellar opportunity to let your creativity shine because you have limited space to promote your clinic and its offerings.

When mounting a print ad campaign for chiropractors, you should ask yourself which media your potential customers consume. You can place ads in magazines and newspapers. This type of advertising is an excellent way to stand out from your competitors and can reinforce your authority as a healthcare expert.

Chiropractic Ad Alternatives

Aside from advertising, you should use other strategies to step up your marketing campaigns. Search engine optimization can be exceptional in promoting your clinic organically. You can direct users to a specific landing page you want to promote. You can find your website on the coveted first page of search engine results through the proper utilization of keywords and backlinks.

Another alternative you should explore is online directories. If you haven’t claimed your business listing in online directories yet, you should. Moreover, you should ensure all information about your clinic in online directories are accurate and updated. This tactic helps direct more traffic to your website and social media pages for free.

Let Our Google Ads Experts Help You Target Your Ideal Patients

As a Google Premier Partner, we have a special relationship with Google and understand the ins and outs of Google Ads. Training on Google’s best practices is ongoing, and we are always informed about significant algorithm updates before anyone else.

Let us help you increase your revenue and generate more patients through tailored marketing and advertising strategies. Call us today at 888.792.8384 or click here for special pricing.

Frequently Asked Questions

Are Facebook ads good for chiropractors?

Chiropractors can reach their target audience through Facebook ads. You can get potential new patients and foster relationships with current patients through strategic advertising efforts.

Are Facebook ads results accurate?

Yes, you have a full suite of tools to analyze the performance of your ads. It would be best to be hands-on with the customization to maximize your Chiropractic Facebook ad campaigns.