Why Your Practice Should Use Emojis for Marketing
Are you missing emotion and personality in your digital marketing strategy? Connect with your audience and grow your practice with emoji marketing. By integrating emojis into your messaging you’ll be able to easily express emotions and boost engagement.
Digital marketing today calls for continuous innovation and creativity. Since 2011, emoticons have become a part of modern communication. These colorful ideograms capture readers’ attention in social posts, emails, and advertisements.
As of March 2020, there are 3,304 emojis in the Unicode Standard. Emojis are proven to increase levels of interaction, click-through rates, and open rates. According to CMO, 92% of all internet users utilize emojis.
Why Emojis for Marketing?
So why not start now? Extend your communication beyond words and build relationships with your patients or clients through the use of emoji marketing.
Boost Social Engagement
Today businesses are using emojis on their social media platforms like Facebook and Instagram to get more likes, shares, and comments.
Block Quote: According to Social Media Today, Emojis on Instagram increases engagement by 48%.
When your practice adds emojis in a Facebook post the number of likes increases by 57 % and the number of comments and shares by 33% compared to posts without emojis.
Add Emotion to your next social post with these Emojis:
- Veterinary: 🐶 🐱🐴 👩⚕️ 👨⚕️
- Optometrist: 👩⚕️ 👨⚕️ 👀 🤓
- Chiropractor: 👩⚕️ 👨⚕️🏃♂️💆
Not only are brands utilizing emojis on social media, but big social networks like Facebook implemented a feature where users can respond to a post by choosing from six different animated emoji “Reactions”: Like, Love, Haha, Wow, Sad or Angry.
Before you can start using emojis for your social post be sure you know your audience. With over 2,000 different emojis available, it makes it important that you understand the meaning behind the ones you plan on utilizing.
Stay away from emojis that don’t relate to your practice’s tone and messaging. Your emojis should align with your target audience. To find a list of all emojis and their description check out Emojipedia.
Increase Your Open Rate
Internet users send and receive approximately 269 billion emails each day. Stand out from the crowded inboxes by adding emojis to your subject line. According to Campaign Monitor, 56% of brands who utilize emojis in their email subject lines have higher open rates.
Learn More: Simple Strategies to Improve Your Newsletter Open Rates
Try it out! Make sure to test it out yourself. Send an emoji subject line email to your team members first to see what it looks like on a smartphone, tablet, and computer. Depending on the user’s device and email clients your emojis may show up differently.
Most email clients like Gmail, Yahoo!, and Hotmail don’t have any issues with emojis. However, Outlook 2003 does not support emojis. Therefore, a blank white box like this ▢ will take place of the intended emoji. This shouldn’t stop your practice from using emojis! Just be sure to run a quick test before sending out the email to your clients or patients.
Add Personality
Emojis are a non-verbal cue to include in your emails, social post, and campaigns. These ideograms leave a lasting impression on your patients or clients and give your practice personality! Be Careful adding too much personality. It’s important to use emojis that are appropriate and relate to your practice.
Most people skim read through their emails, but by utilizing emojis, you give yourself the chance to capture their attention and engage with your message. A few emojis in your email copy is fine, but don’t go overboard. Stick to one or two emojis max!
Emojify Your Digital Marketing
Emojis offer businesses like yours an incredible opportunity to be relatable, fun and closer to your ideal patients or clients. By implementing emojis tactically, you’ll increase your open rate and boost engagement. Be careful not to overuse them or turn your patients away from your practice by using them in situations where more serious communication forms are required.
Give us a call at 800.792.8384 or click here to schedule a consultation to talk about your digital marketing goals so we can create a custom strategy for your practice.
