Using Facebook to Engage With Your Clientele
Social media is already a key element that should be present in any business marketing plan, but utilizing Facebook is especially essential for promotion. As of 2018, Facebook had over 2.2 billion users worldwide. It completely changed the way we looked at networking through social sites. This social media giant has consistently proven its importance for businesses, especially startups, and brand awareness.
Engaging with your current and potential clients through Facebook on a regular basis lets them know how much they are valued and that inevitably boosts your visibility. Having a specific strategy for interacting with page visitors can help you stand out against other businesses. Here are some tips to consider to boost your engagement on Facebook.
Know Your Target Audience
Do you know what your target audience is looking for? It can be difficult navigating through the wants and needs of all your clients. This is why it’s important to research the type of content that your audience responds to the best.
Are they more likely to watch videos and Facebook live, like images or comment on your posts? If you’re not sure, Facebook has a handy tool that allows you to see details about the overview of your audience and the best ways to communicate with them.
Page Insights gives you information on the six key factors involving your engagement. These factors include your likes, reach, visits, videos, posts, and people.
In this section of your insights, Facebook tells you how many likes your business page has received over 28 hours. You can also view where these likes occurred. If you would like to control who sees your page, by limiting your audience in settings. When you do this, you can specify who can see the content you post by age and location. You can also utilize News Feed Targeting and enter the special criteria of people that you want to see your posts.
This tab shows you how many (estimated) people have seen your posts and page show up on their screen or device while browsing Facebook. Your reactions, comments, and shares can also be viewed here. The more negative responses you have on your posts – like hiding posts, reporting posts as spam, and unlikes – the less engagement you’ll receive on your posts.
The visits insight allows you to see the number of times each tab on your page was viewed. Most of the time when someone visits your page, it means they are interested in seeing more of your content or knowing more about your business so it’s crucial that all the information available on your page is accurate and up-to-date. Your website and phone number should also be present on your page to give them a direct link to your business and a way to contact you.
In the video section, you can view how many people have watched your video(s) for at least 3 seconds as well as those who have viewed for 30 seconds or more. Also, note that Facebook loves videos. They encourage users to post them as much as possible and advertise it as a way to boost your engagement.
Try to be brief in your videos. It’s best to get straight to the point because there is a high probability that someone will only watch the first few seconds of your video. According to Facebook, users spend an average of 1.7 seconds to look at any given piece of content. Those first couple of seconds are your opportunity to say or do something that will make them want to continue viewing.
The posts tab lets you know how well different types of posts are doing as far as overall reach and engagement. Did your post receive any likes, shares, or comments? Or did users just scroll right past your content on their timeline?
Lastly, the people section is divided into four different categories. The your fans tab allows you to see the location, age, gender and language of those who visited your page. The people reached displays who your content was shown to. The followers tab shows people who follow your business page and the people engaged section shows who shared, liked, and commented on your posts in the past 28 hours.
After you review each one of these insights, you can better understand your target demographic and the type of content that they are most likely to engage with and plan your social media strategy accordingly.
Be Useful or Be Entertaining
When someone comes to your Facebook page, they expect to either leave having learned something informative that is useful to them or they were entertained. You get to determine what your objective is when you post content.
If you want it to be useful, make sure it’s industry-specific and can be of some help to your visitors. Does your post make them think about a subject that hadn’t prior to seeing your content and did it improve their lives in any way? If you answered no to this, then you may want to rethink how you can teach or entertain your target demographic via Facebook content.
Asking questions on your Facebook page, either via text, video, or photo, is one of the easiest methods to get people to interact with you. This just kicks off a conversation between the two of you but it’s your responsibility to keep the discussion going.
For example, if you own a Mexican restaurant that specializes in unusual tacos you can ask “what is your favorite type of taco that we serve?” When someone responds and tells you their favorite, don’t just say “great choice!”
Try and keep the conversation going by asking why they like it so much. By doing that, your increasing engagement between you and your targeted demographic. This also increases the likelihood of your posts being seen by more people (i.e. having a higher reach).
Creating a social media schedule is helpful when trying to stay on top of how often and when you want to post. When you set up specific times for posting, it makes it easier for your audience to know when they can expect new content from you.
Finding out when your audience is most active is also a major key in deciding your schedule. Facebook will tell you when you’re more likely to see engagement because your audience is online.
Respond in a Timely Manner
When people actually engage with your posts, it’s important that you interact with those people. Don’t just brush off or forget about a comment someone made and reply three days later. Always be conscious of how you will appear to your clients when you take too long to answer their questions. Responding to the comments and questions as soon as possible lets them know you value them and are listening to any concerns they may have.
Your page also receives a response time rating so try your best to get back to them in a timely manner. The higher your rating, the more inclined someone is to message you because they know you’ll actually reach out to them. This will also give you a little more time to give them a proper answer if are getting an influx of questions or you’re not constantly online.
Get to Work
Now that you know of better ways to navigate Facebook to engage with current and potential clients, use this information and apply it to your social marketing plan. Posting relevant or entertaining content is important, but remember, this is social media. You can experiment and have fun to see what works best for your business and gets people interested in what you have to offer.
If you still have more questions about how to get more people to interact with your content, reach out to us here at iMatrix by clicking here or calling us at 800.792.8384 today.