When you are looking for a new electrician or local restaurant, do you consult online reviews to find the right choice? So do potential clients when they’re searching for a practice like yours. In fact, 92% of consumers report that they read online reviews before making the decision to visit a business. This feedback carries significant weight in the mind of your potential clients, with 88% of consumers reporting that they trust online reviews as much as personal recommendations!
When people search for your practice online, make sure they’re seeing positive results. Favorable online reviews have the power to increase sales, improve your website’s search engine ranking, and encourage accountability at your office.
You’re probably wondering, “where do I start?” Well, you’ve come to the right place.
Choose a Platform
Between search engines and social media, the majority of your clients are communicating online daily. Make sure your business is a part of the conversation by creating online profiles for your practice on social media and trusted sites to offer patients a place to review your practice.
While Yelp and Google may be the first review platforms that come to mind, there are many other sites to consider. And you don’t have to choose just one! Try a combination of review sites and social media to see better search optimization benefits from this tactic.
Once you start garnering excellent customer reviews, you can also feature client testimonials on your website to highlight some of your practice’s greatest moments.
Build Your Profile
After you’ve picked which review websites are best for your business, you’ll need to build your profile on each platform.
When creating your profile, make sure you have the following essentials:
- Correct information about your location, hours, and website so that potential clients can easily locate your practice.
- A short bio or description that illustrates your company’s purpose or mission.
- High-quality photos and/or video of your location, office, and staff so that you can create a sense of familiarity with new clients before they ever walk in the door.
Some clients may find your review profile before your website, so put your best foot forward. Once your profile is up and running, check on it regularly and update your information as necessary.
Get Reviews, Get Results
We know your next question. “Now that I have review profiles, how do I get clients to leave feedback?” We answer this question and more in our webinar, How to Generate Online Reviews That Get Results. Business Strategy Consultant Lillie Morrison will walk you through everything you need to know to gain the stellar reputation your practice deserves.