What You Should Know to Make the Most out of Your Newsletters

05/28/18 | by Gabrielle Knock | Patient Communication

Newsletters are an extremely effective marketing tool for small businesses. They can help you stay at the forefront of your client’s minds in a positive way, as well as make your job easier; rather than telling each one of your clients individually what a “subluxation” is, for example, you can educate many at once so that you have a more educated and receptive client-base overall.
Newsletters are easy to use once you understand how to use them, but when used incorrectly they can actually be more damaging to your business than positive. Gain a better understanding of newsletter best practices by reading on.

Build Your List the Right Way

Getting back to the idea of “spam” remember that your goal is to get your clients to engage with your newsletters, not to fill up their inbox. To that end, it is important to keep in mind both the frequency of how often you should send your newsletters as well as the content of your newsletters.
There is no “best number” of newsletters to send. It depends on your business and the level of engagement you get from the emails you do send (a strong newsletter system like iMatrix’s should have engagement metrics readily available to view.)
If you send more emails than your email addresses daily send limit (typically 500) your email address can actually be suspended. Once suspended, you will be limited in the number of emails you can send over the following days. To combat this, you can consider sending staggered emails to groups on your contact list if it is over the limit or if you are an iMatrix client you can call our support team to ask us about how you can increase your daily limit.

Focus on the Content

The actual content of your emails should be mostly educational, as the newsletters that iMatrix sends out on behalf of our clients are. This shows your clients that you are up-to-date in your industry as well as passionate about your profession. You can also consider occasionally sending out newsletters with special offers to give your clients extra incentive to open said newsletters.

Whatever you do, remember that consistency is key.

Take it a step further by personalizing your newsletters. After an office visit, you can use newsletters to thank individual clients for their business.
For an extra special touch, send birthday newsletters to patients. You can do this manually but if you are an iMatrix client it is easy to set up iCards to go out automatically on the client’s birthday, with your client’s name included year after year.
Newsletter best practices and how to avoid common mistakes

Stay Up To Date

With newsletters, it is important to stay up to date on best practices. Follow our blog to stay abreast of any web marketing news or call us for a personalized web marketing consultation to find out if you would find your time spent better by having us stay up to date for you.