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The Importance of Branding Your Eye Care Practice Website
Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to...
Tracking Your Progress with Website Analytics
Website analytics. Every good website has them, whether they are through your website provider itself (as iMatrix offers) or through Google analytics. But what do they mean, and what do...
3 Ways to Stay Abreast of the Latest SEO News
Achieving a solid foundational understanding of internet marketing is not easy. What makes it even more difficult is that the internet marketing landscape is changing all the time--literally every day...
What Are Keywords? How to Brainstorm Keywords for your Google Ranking
Whether you have been researching Search Engine Optimization (SEO) for a while or are just starting your journey, you have probably seen the term “keyword” thrown around as being important...
What are Backlinks? Backlinks explained.
Doing your own search engine optimization (SEO) can be a bit of an overwhelming experience. Google keeps much of its algorithms a secret, so the lists of what can make...
Is a YouTube Commercial Right for your Eye Care Business?
Everyone knows that the largest search engine is Google, but do you know what the second largest search engine is? (Hint: it is also owned by Google.) That’s right! The...
Cut Down On Your Staff's Workload with a Website
What are some tasks your staff has to spend a lot of time on? Tasks that don’t involve actually helping you with your pet patients? The answer is probably a...
5 Ways to Use Social Media for Your Veterinary Practice
Social media is often seen as more for social use between friends than for use by small businesses. However, that cannot be further from the truth. Social media is one...
8 Steps for Solving Incorrect or Duplicate Listings on Google
Are you listed correctly on Google? Being inaccurately listed on Google can be a real headache, as it can a. cause your potential clients to get lost on the way...
How to Make the Most of Your Google Adwords Account
Setting up your first Google AdWords account can be a confusing process. And once your AdWords account is set up, it can be difficult to figure out where to start....
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