Preparing for a Successful Pet Dental Health Month
National Pet Dental Health Month is recognized each February. This month-long event is an opportunity not only to increase revenue for your practice by encouraging clients to bring in their pets for a teeth cleaning but also to spread awareness about the importance of pet dental hygiene. Currently, pet oral health is sadly lacking as according to the American Veterinary Dental College more than 50% of dogs and cats show signs of oral diseases by age four.
While dental health is important all year long, participating in a dedicated awareness month can help your practice in a few ways by:
Concentrating your marketing messaging for a stronger promotional push.
Increasing higher-revenue appointments during an otherwise slow time of year.
Creating repeat business around the same time each year.
In order to make Pet Dental Health Month a lucrative one for your practice, you must start educating your clients about caring for their pet’s mouths early in the year. Take the time to talk to your clients when they come in in the weeks leading up to Pet Dental Health Month and encourage them to set a dental appointment in the month of February. While this method may be effective (you know your clients hear you when you are face-to-face) it is definitely not the most efficient way to promote dental care—after all, it is unlikely that you will see even a fraction of your total client base during this time or in the short month of February!
In order to make Pet Dental Health Month a lucrative one for your practice, you must start educating your clients about caring for their pet’s mouths early in the year.
A more efficient way to get your entire client base to schedule teeth-cleanings and checkups for their pets is to use the digital tools you have at your disposal. Sending a mass communication, such as an email reminder or newsletter on dental care with perhaps even a discount to book a cleaning during the month of February, is a much smarter way to reach a larger portion of your client audience.
VetMatrix’s eCard tool, which is included in all of our website packages, includes specific email card templates for Dental Month that make it easy to personalize with your own message and send out in a click. This way, even your clients who have not been in for a while can learn about the importance of caring for their pet’s teeth and hopefully be moved to book an appointment.
Your website itself is another outlet where you can promote dental health in the month of February. Consider adding an exclusive dental health offer on your homepage that encourages visitors to call or submit their contact information to get the offer. Also, consider the educational value of content on your website all about dental health and its connection to the month of February. When you have content about Pet Dental Health Month on your website, potential clients who may be shopping around for a veterinarian may walk through your door looking for a dental cleaning and become clients for life. By observing the oral hygiene needs of pets especially in the month of February, you are revealing yourself to be a veterinarian that truly cares about making sure pets are healthy in all ways.
Your website itself is another outlet where you can promote dental health in the month of February.
If you need assistance in attracting more dental clients in the month of February or all year long, be sure to give us a call and one of our expert internet consultants will be happy to provide an one-on-one consultation to help you boost your attractiveness online.