Setting Business Goals for the New Year

01/03/18 | by imatrix | Marketing

As the new year begins, businesses assess the one that has just passed and look to the upcoming year ahead. What has gone well in your practice this past year? What could be better? The new year is a time for setting business goals so that you can continue to grow and evolve.
The following are six key ways you can make the year ahead your very best yet:

Grow Your New Client List

Clients are the lifeblood of every business, especially service-oriented companies. How can you grow your current client list? Some ideas might include:

Expanded social media marketing
Website optimization
Pay-per-click advertising
Create a referral program
Cross-promotions with area businesses

Reconnect with Former Clients

In addition to both offline and online marketing to connect with brand new clients, you should also reassess your current and past client list. Who hasn’t been in for a while? Consider creating a friendly reminder or other outreach piece to help inspire past clients to become current clients once again.

Find Ways to Give Back

Charitable giving and endeavors of service help to make your community a better place to live. Doing so can also help to raise your business profile as a caring partner. If your practice has been particularly successful this year, why not share the wealth?

Reignite Your Passion For Your Work

Have you been in your chosen field for a while? Has your work become less fresh and more routine? Find ways to reconnect to what drew you to the field in the first place. Consider taking continuing education classes or attending a motivational seminar.

Optimize Your Website

Your website is your online storefront and calling card, even after business hours. Is it performing optimally for you? If not, make your website a priority this year. Professional website optimization and online marketing can help you to achieve this goal.

Create a Better Work-Life Balance

If you’re working too many hours, your work-life balance could be in need of an adjustment. Some of the best ways to address this in the new year include:

Find ways to improve efficiency and productivity
Determine an ideal work week and commit to this schedule
Outsource/delegate the most tedious and time-consuming tasks
Plan a much-needed vacation

The new year is the perfect time to take stock in your business performance and create a strategy for the year ahead. Use these six ideas to set some goals for your own practice. While most will likely be focused on productivity, clients and performance, don’t forget to address your own well-being and work-life balance as well. If your business objectives include improved online marketing and growing your client base, contact us for assistance and ideas. We look forward to helping you make the upcoming year your best yet!PHN0eWxlPg0KdWwuY2hlY2t7DQpsaXN0LXN0eWxlLWltYWdlOiB1cmwoJ2h0dHBzOi8vaW1hdHJpeC5jb20vd3AtY29udGVudC91cGxvYWRzLzIwMTcvMTEvY2hlY2syLnBuZycpOw0KfQ0KPC9zdHlsZT4=