The Top 6 Veterinary Blogs You Should Subscribe To
Content marketing is an essential part of your overall veterinary marketing strategy. Your content, along with search engine optimization, or SEO, draws organic traffic to your website from potential clients which can, in turn, become booked appointments.
Pet owners are always searching online for healthcare information for their pets. They want to learn the best ways to provide for their pets so they have everything they need to live a full life. Blogs are the perfect course of action to consolidate all of the most valuable information for pet owners.
If you are interested in staying updated on the latest veterinary news, technology, and want inspiration for your own blog, here are six blogs you should follow and why you should have your own.
Top Veterinary Blogs to Follow
The following blogs are in no particular order:
1. American Veterinary Medical Association
AVMA is an extremely well-known vet medical association with the goal of advancing veterinary medicine and animal care. If you are a professional in the industry, this is your holy-grail resource for all of the most important pet health-related updates. This blog gives information on:
- New tools and technologies
- News about veterinary schools and scholarships
- AVMA initiatives
- Additional support for veterinary students and professionals
Read the AVMA blog here: https://www.avma.org/blog
2. Veterinary Practice News
Veterinary Practice News is an excellent resource for veterinarians, vet techs, and nurses who want to stay on top of exclusive vet stories, breakthroughs with veterinary medicine, and technological advances. This blog also offers countless information about:
- Veterinary news
- Up-and-coming trends within the industry
- New or recalled veterinary products
- Practice management
There are also interviews with all types of vet professionals and personal essays written about their everyday experiences.
Read the Veterinary Practice News blog here: https://www.veterinarypracticenews.com/news/
3. Dr. Andy Roark
Dr. Andy Roark’s vet blog is more personal and aims to show the humanity of veterinary professionals and their experiences with their team, pet patients, and their owners. The blog posts focus on:
- Veterinary medicine
- The importance of empathy
- Employee morale
- Good leadership
Many veterinary practices experience burnout and this blog seeks to help those struggling with depression while also trying to provide excellent pet care. At the end of their shift, it’s important to remember that vet professionals are also people and deserve the same compassion they show animals.
Read the Dr. Andy Roark blog here: https://drandyroark.com/blog/
4. I Love Veterinary
I Love Veterinary is on the more lighthearted side of veterinary healthcare. This blog is excellent for those who are fans of veterinarians and want to spread positivity throughout the community. There are:
- Useful videos
- Educational infographics
- Fun and informational quizzes
- Even more content about pet care
This blog also conducts interviews with industry professionals about different animal topics as well as webinars and other online events. I Love Veterinary is also great for the veterinary enthusiasts out there that just love learning about animal health.
Read the I Love Veterinary blog here: https://iloveveterinary.com/blog/category/veterinary-professionals/
If you are a veterinary professional that is always looking to learn more, VETgirl offers RACE-approved continued education (CE) for vet professionals. If you subscribe, you’ll have access to hundreds of hours of content. This popular blog is also great for students currently in veterinary school to learn additional information about veterinary care.
Read the VETgirl blog here: https://vetgirlontherun.com/blog/
6. Dr. Marty Becker
Dr. Marty Becker is the founder of Fear Free, an organization whose mission is to prevent fear, anxiety, and stress in pets. He inspires readers to be responsible owners and care for and love their pets properly. He advocates for the bond between humans and animals and encourages them to both live healthier physical and emotional lives.
Read the Dr. Marty Becker blog here: https://www.drmartybecker.com/blog/
Why Veterinary Blogs Are Important
Now that you’ve found some veterinary blogs that offer valuable content on a daily and weekly basis, let’s get into why it’s important for you to create your own blog as well. There are many benefits to adding and maintaining a vet blog to your website. Here are just a few:
Maintain Organization on Your Site
A blog can help you stay structured and organized while keeping all the useful information about your vet practice, including services, company updates, etc., all in one place. Visitors will be able to look through your archives of blog content to find what they need.
You can make it even easier for potential clients by setting up a search bar on your veterinary blog page or making categories so that visitors can find the topic they want. Examples of some categories include:
- Dog owners
- Feline lovers
- Exotic pets
- Animal health
- Nutrition/dietary needs
- Diseases and chronic conditions
- Visiting the vet
- Keeping your pet healthy
- Behavior and training
- Pet safety
- Small animal veterinarian dedicated
- Veterinary medicine
Work on Your Long-Term SEO Strategy
Blogging is a long-term strategy that will help your website continue to increase its visibility for months and years to come. It’s important to optimize old content and add new pieces to your site often. Your clinic works hard to provide quality veterinary care in person, and you can showcase this online as well on your blog.
Show readers that you are an expert in your field so they know their pet is in great hands. An effective SEO strategy isn’t something that can be accomplished overnight. It takes consistency, research, targeting specific keywords, and content creation. But you will be rewarded in the end as more and more pet owners choose you as their vet.
Increase Organic Traffic
Veterinary blogs can drive organic traffic to your vet website by attracting users with content that answers their questions. Once they start to browse your site’s blog, this can lead them to your services page. They may become interested in what you can do for their pet and that organic traffic can turn into new clients for your veterinary clinic.
Learn More: The Do’s and Don’ts of Veterinary Websites
Build a Strong Online Community
A blog is an opportunity to build a connection with your veterinary community and share information with both clients and other veterinary professionals. When you put in the effort to build a relationship with others that care for animal welfare, you can count on those people to consistently support your content.
Create Valuable Veterinary Content with the Help of VetMatrix
Pet owners and other veterinary professionals are always searching online for accurate information regarding pet care as well as a community with shared interests. We can help you create that type of content for your website. Book a consultation or call 888.792.8384.