You’re great at your job. Maybe you’re a highly organized office manager, an accomplished doctor, or a proud business owner. But, maybe you dreaded writing essays in grade school or experience writer’s block so the idea of creating custom content for your website is a little bit intimidating.
Sound familiar? Well, we’re here to tell you that you don’t have to be Charles Dickens or Jane Austen to write a great blog post. Blogs are typically short forms of content that are created to provide value to your audience, such as an educational how-to or an in-depth look at your specialty. Since they are tailored to your industry, these blogs will be on subjects you are already interested in. You may even be an expert!
Blog posts are an important part of your content marketing plan, so be sure to incorporate this into your agenda. Don’t know where to start? Read on to learn how you can write a killer blog post for your website.
Target Your Ideal Audience
Before picking up your laptop (or feathered pen, no judgements here), first identify your target audience. Who are you writing for? Who do you think is most likely to engage with your content?
This is likely going to be a particular kind of current or prospective client. If you are a chiropractor that specializes in sports medicine, then this could be an athlete or the family member of a budding athlete. Or, if you are an ophthalmologist, this may be patients with aging eyes or those at risk for eye diseases.
Get to know this audience. Ask about your clients’ lives when they’re in the office and take note of key traits. Engage with your audience on social media and take a look at which kinds of posts they like the most. Is your audience lighthearted? Do they prefer more information driven content? This research will help you determine how to best write for your ideal client.