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Posted on 01-10-2017

For more than a decade, iMatrix has developed and perfected our recipes for effective websites and results-driven online marketing solutions. As a Google Premier Partner, we’re dedicated to our clients’ success. Check out our recipe below for an enticing site structure to get your website visitors’ appetite going so that they are more likely to visit pages besides just your homepage! Download this recipe now.

Directions:

  1. Prepare. Before you start your site structure, you will want to ask yourself a few questions: what information is the most important for visitors, what topics should your assorted pages cover, how many total pages will there be, which pages belong in your primary navigation menu, and which can be organized at a second or third level. The answers will help you identify which pages should have priority position within your site structure and how the other pages will relate to each other.

  1. Roll out. Identify which pages are the most important for your visitors to see first. These should include your main pages: Home, Contact Us, About Us, and Services. Other assorted pages (Client Center, Testimonials, etc.) can be used sparingly. These pages will become your navigation bar menu; set aside.  

  1. Fold. All remaining pages can now be grouped by theme. Each grouping should correlate to a single page (excluding Home) in the navigation menu.  

  1. Mix. Lay out the navigation menu pages you set aside. Organize the groupings created in Step 3 below the appropriate menu page; these will become your second level (aka drop down) pages. Check for balance; no one navigation menu page should have too many or two few pages under it. Correct imbalances by moving pages into third-level drop downs as appropriate. 

  1. Presentation. Once you have a basic site structure, refine the organization of the navigation menu and drop downs by placing the most important pages to the far right or left (for horizontal layouts) or at the top or bottom (for vertical layouts) as these are the two areas the eye naturally goes to first when scanning. Make sure the page names are short and use common language that can be understood by a variety of visitors. Avoid industry jargon.

  1. Serve. This dish tastes best on a mobile-responsive website theme.

Get this and all our recipes for a delicious online presence in our cookbook, Website Recipes You’ll Love. Download it here and be ready to whip up more expert recipes and add a bit of spice to your marketing!

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