Word-of-mouth is powerful. In fact, 80 percent of Americans seek recommendations when making a purchase of any kind. Since technology has provided the tools to take those word-of-mouth recommendations online,...
Standing out in a competitive market is difficult, but without memorable branding to set you apart from other eye care practices in your local market, it can be next to...
Technical SEO describes a variety of search engine optimization strategies that are used to appeal to the search engine itself. There are certain characteristics, such as quick page speed and...
Content marketing is the future of marketing products and services. As technology continues to innovate, consumers have higher expectations for businesses looking to attract new clients. Reliable, useful content is...
Social media offers an excellent way for businesses to get to know and engage with their audiences. Facebook is a favorite of web users and brands alike, boasting over 2...
Whether spoken, written, or on video, a client testimonial goes a long way to vouch for your business. Testimonials instill a real sense of confidence in an existing or a...
In early October, Google announced that it will be shutting down its social network, Google+, over the next ten months. The event that triggered this decision was the final push...
How you’re perceived online is vital to your success. Positive review ratings increase your visibility to potential clients and let the world know that your practice is top-notch. However, your...
