5 Ophthalmology Newsletters You Can Subscribe To
It can be easy to get stuck in your daily routine and lose motivation. It’s important to discover new strategies within eye care that you can apply to your own practice. So you can continue stay motivated and strive for growth within your practice. Here’s a suggestion, try subscribing to ophthalmology newsletters.
Get inspired from reading about the work that other ophthalmologists are doing around the world. Note that newsletters are not brochures that summarize eye care services. They can share fun interest pieces, compelling studies as well as the latest news related to eye care.
These stories can inspire your practice’s own ophthalmology blog content. Blog posts after all are a crucial component of your digital marketing strategy and online presence.
Ophthalmology patients often know little about the inner complexities of their eyes. So it’s important for you their eye doctor to be as best prepared for both common and uncommon questions.
Let’s continue to dive into the many benefits of learning from newsletters for eye care professionals just like you. Read on to check out our recommendations for the best newsletters you can subscribe to.
Learn More: Why Your Practice’s Website Needs an Ophthalmology Blog
1. The Ophthalmologist
There are a few key things you want to look out for when deciding which newsletter to subscribe to first.
Here are some of the topics covered to look for in a good newsletter:
- Basic & Translational Research
- Cornea/Ocular Surface
- Imaging & Diagnostics
The Ophthalmologist covers all of the above and more. You can expect to find international stories as well.
They feature inspirational stories on the work ophthalmologists are doing around the world. Learn about a single ophthalmologist overcoming adversity in a hospital in Moroto, Uganda. Or an outreach program of retinopathy of prematurity (ROP) screening in Madurai, India.
These types of stories shed light on health care issues around the world, and how eye care can change patients’ lives. Overall, it’s an informative website that has a good mix of both educational and inspirational material for ophthalmologists to enjoy.
2. Ophthalmology Management
This monthly e-newsletter credits itself for providing the latest and most useful information to maintain and improve efficiency for practicing eye care surgeons.
Add upcoming events like the Glaucoma physician symposium and retinal physician symposium to your calendar. This is a newsletter that regularly announces upcoming conferences and healthcare events that will be of interest to you.
Additionally, if you are interested in learning more about international surgeons and their clinical experiences this newsletter is just right for you. Subscribing to this newsletter can help you stay prepared and informed in your daily work. While also motivating you to be part of the wider ophthalmologist community in the country.
There is a digital copy easy to subscribe to and download on their website for free. It’s another solid newsletter that has good consistency.
3. Viewpoint Newsletter
Columbia University department for ophthalmology offers the popular Viewpoint newsletter in print as well as a digital version. Viewpoint highlights and explains current research and technological advances in eye care that may impact practices nationwide. They incorporate profile features called the faculty spotlight that supports the university’s campus community.
You can find stories covering the services and various studies their department is working on. For example, one of the department’s latest innovations includes ophthalmic genetic services. Stay up to date with the latest eye care professionals joining their department and more.
You don’t have to work at Columbia University to enjoy this newsletter. Also, you can access their online archive that is available dating back to the ’90s for your convenience.
4. The EyeNet Newsletter
Created by the American Academy of ophthalmology, you can subscribe to the EyeNet newsletter to learn more about the latest medical developments. Plus, get the inside scoop on programs for the public from the American Academy of Ophthalmology. This newsletter stands out because it covers more health-related subjects that could be more colorful and engaging.
Let’s briefly highlight some of the features of these ophthalmology newsletter websites. For example, the American Academy of ophthalmology has a feature called Ask an Ophthalmologist. This is a great feature because you’re making yourself more available to communicate with potential patients directly. Ideas like this are great for improving engagement with visitors to your website.
Incorporating more high-quality graphics can also help patients understand their disorders. We often see informative graphics used in several of these newsletters. Enjoy finding the newsletter that best fits your needs.
5. Ophthalmology Times
The Ophthalmology Times will provide you with breaking news and current issues within the world of eye care. If staying up to date with technological advances impacts practices like yours, we recommend giving this newsletter a try.
For example, the latest market research on topics like Honoraria. Some of their most recent stories include finding a link between Alzheimer’s and the retina. One of their most recent issues this year included articles covering innovative research on exploring subjects like biometry, presbyopia, and robot-assisted glaucoma surgery. In a nutshell, there is no shortage of fascinating stories in this newsletter.
This site also has event and webinar content available from leading professionals in the eye care industry. You can subscribe to their digital e-newsletter or order a print version.
Let iMatrix Help With Your Ophthalmology Content
Your practice can also share their valuable information with patients online. Content creation is necessary for any marketing strategy, but it takes time and effort to create new and exciting materials. With the right tools, you can promote the importance of eye care in your community.
Need help with your own website content? Contact us at iMatrix to get a website that is tailored to your practice. Book a consultation with one of our marketing experts or call 888.792.8384.