Due to the nature of online paid advertising, it is essential to closely monitor the performance of your PPC ad and adjust your ad as necessary. Tracking the performance of...
If you use AdWords to promote your business on Google, you know that AdWords is constantly improving its program by enhancing and adding new features. Some of the key changes...
By:Dustin Smith Previously, we discussed what Ad Extensions in Google AdWords are, along with a brief overview of each one. When choosing an extension for your pay-per-click ad campaign, there...
You need to advertise on the internet to reach people in your local community. Doesn’t that sound weird? Although it sounds counter-intuitive, it is 100% true. Consumers don’t pick up...
There has been plenty of talk about Google AdWords and Google AdWords Express. If you are marketing online, you have more than likely already used this service or have been...
For businesses that are expanding their presence to the social media world, Twitter can be an unusual platform to tackle. According to the service itself, there are currently 230 million...
Google Hangouts, Google’s free video chat service, made a lot of waves when it was first released. The buzz that surrounded Google Hangouts may have prevented practice owners, like you,...
Are you creating the right chemistry on social media? In our latest slideshare, “How to Create the Right Chemistry on Social Media,” we examine what goes into creating an effective,...
What is PR and how does social media fit in? Public Relations (PR) is the art of managing communications between an organization and the public. Whether good or bad, people...
Google dominates the search engine industry with 66.7% of the search engine market. While a comprehensive search engine optimization strategy will accommodate all search engines, special attention should be paid...
