Chiropractic Keywords: 3 Easy Steps to Rank for the Right Ones

Many people get intimidated by SEO and SEO keywords because they don’t understand how it works. SEO for chiropractors, or search engine optimization, is the process of improving your website to increase your online visibility. For SEO optimization, you must use the right SEO keywords to drive organic traffic to your website. The more people that visit your website through search engine results, the stronger your online presence is for your chiropractic practice.

To attract new clients to your chiropractic practice, it’s not enough for your website to be equipped with information about the chiropractic treatment you offer. It’s important to be strategic with the chiropractic keywords you use to rank higher in search engines like Google. The right keywords can increase your chances of getting new patients by driving more traffic to your website.

So, how exactly do you find the right keyword to use for your chiropractic website? This article will discuss the three easy steps to make your online marketing efforts more effective. When potential patients search for the best chiropractor online, your chiropractic website will have a high-ranking position in search results.

To take your search engine optimization to the next level, we’ll also share 14 SEO keywords for chiropractors for FREE. These keyword phrase options can help you in your SEO efforts.

Free Tools for Chiropractic keywords research:

1. Google Keyword Planner

Google Keyword Planner is a free search engine optimization tool that can help you discover keywords for chiropractors and other keywords that relate to your business. It also gives businesses an estimate of the searches and how much it would cost to target them.

It would help if you created a keyword plan to maximize Google Keywords Planner for Google search results. You can do this for free by searching for new keywords, clicking “discover new keywords,” or uploading existing keywords. Next, you need to understand your keyword forecast. The planned forecast will show you key elements for your search engine optimization campaign, including how many conversions, clicks, or impressions you’re likely to get for your keywords based on how much you spend.

From there, you can craft a campaign using the best SEO keywords that have a better chance of increasing your brand visibility through search volume.

  • Get a FREE Google Rankings Report for Your Practice

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2. Ahrefs Free Version

Ahrefs is an SEO software suite with tools for keyword research, link building, competitor analysis, site audits, and site ranking. It is one of the most popular SEO tools for chiropractors. In short, Ahrefs is a popular tool for helping people get higher Google rankings.

While you can subscribe to its paid version to make the most of its chiropractic SEO tools, Ahrefs offers select tools to the public for free. While it’s recommended for SEO experts to use the professional version, new users can explore what Ahrefs offers for free.

3. Ubbersuggest

Another free option for SEO keyword research is Ubersuggest. This free Chrome extension and a formidable SEO tool show businesses vital information about Google search results, including keywords’ monthly search volume, cost per click (CPC), and competition data.

Ubersuggest was acquired by entrepreneur Neil Patel in 2017, who expanded the feature set significantly. That’s why you should be clear if you get redirected to his website once you look into Ubersuggest to help you with local searches.

This platform can also help experts in chiropractic care develop content ideas and backlink data. In short, it can help you improve your search engine result rankings on Google and other search engines for free.

The free trial for Ubersuggest allows businesses to search only for one keyword. It would be ideal to subscribe to the paid version monthly. Why? Ubersuggest charges 90% less than other SEO tools in the market. If you’re a small business trying to explore the power of chiropractic SEO, this would be a small price to pay.

How to Find Keywords in 3 Simple Steps

Did you know that the road to ranking better on search engines starts with three simple steps? Here’s how you can help your chiropractic website rank higher on search results in the long run:

1. Choose a Keyword Research Tool

The first step is choosing the tool for your chiropractic SEO campaign. As mentioned, there are plenty of free and paid options. This can be overwhelming for people who need help understanding SEO, but the process to get started is often similar. To make your life easier, let’s choose one of the platforms we indicated above: Ubersuggest.

2. Add a Target Keyword in the Search Bar and Choose Your Local Area 

When it comes to SEO for chiropractors, the goal is to help your business increase visibility within your target market. The best way to help your business reach more potential customers for your chiropractic care services is by targeting people within your local area. Local area means a well-defined area, such as a community, city, neighborhood, province, town, or zip code, that covers your target audience.

You might be thinking, ‘Wouldn’t it be better to get more website traffic from people nationwide? No, your goal should be to reach people who might visit your clinic or hospital. People in your local area are considered your most valued website visitors because, realistically, they’re your potential future customers. The best way to attract quality website traffic is to target people who would search terms like ‘chiropractor near me.’

While there are plenty of keywords for chiropractors that you can use to take your chiropractic SEO to the next level, let’s keep it simple for this tutorial. Let’s use the term ‘chiropractic’ in the search bar. This would help you narrow your search and determine the relevant SEO keywords for your country. As for the country, let’s choose the United States, assuming that your practice is located within the country.

3. Hit the Search Button

Once you hit the search button, you’ll get access to vital data that can help you formulate a winning SEO content strategy. In the keyword overview, you’ll see terms like long tail keywords, SEO difficulty, paid difficulty, and cost-per-click (CPC).

Understandably, most chiropractors may not understand what these terms mean, so let’s break it down for your easy reference:

  • Search volume is a metric that shows how many people are searching for your chosen keyword. In this case, the chosen keyword is ‘chiropractic.’ According to Ubersuggest, this keyword is high, meaning that many people in the United States use the word ‘chiropractic’ in their searches online.
  • Long tail keywords are keywords that may be phrases that are lengthier and more specific. For example, how often should someone get chiropractic adjustments? This longer question or lengthier keywords can have a higher conversion rate.
  • SEO difficulty refers to a metric determining how difficult it is to rank for a particular keyword. The higher the keyword difficulty is, the harder it is to rank on the first page of search engine results because of the number of competitors using the same keyword.
  • Paid difficulty refers to how easy or hard it is to rank for a keyword in paid search results. Fortunately, the keyword ‘chiropractic’ has an easy-paid difficulty, meaning it’s easy for small practices to compete online.
  • Cost-per-click (CPC) refers to how much you need to pay every time a user clicks on a Google ad. If you’re paying a high CPC, this would entail that the keyword you’re using is more valuable. Your lead-generation efforts will improve if you use this keyword in paid ads.

Below that portion, you’ll see statistics of the average web page that ranks in the top 10. This would give you an idea of the potential ranking your website can enjoy if you choose the right keywords for chiropractors. To maximize your volume analysis, it would be ideal to subscribe to the premium version of Ubersuggest. You can access data within the last three months using the free version.

After that, you’ll see the top keyword ideas for the word ‘chiropractic.’ You’d also get to see the following data:

  • Trend refers to the search volume that the keyword garnered within the past 12 months.
  • Volume refers to the number of searches a particular keyword gets monthly. The higher the volume, the more people use this keyword idea in the searches.
  • The cost-per-click (CPC) in this section is lower than in the above portion because the keyword has been refined to a more specific one.
  • The paid difficulty in this section might be higher or lower than in the above paragraph.

Below this section, you’ll find content ideas you can explore. These are suggestions on the articles or website content you can take inspiration from. These links refer to the websites that rank high for your chosen keyword. In this section, you’ll find existing links to websites that rank high for your SEO keywords, estimated visits, backlinks, and the number of shares on social media, particularly on Facebook, Pinterest, and Reddit.

There are various filters available on Ubersuggest to help you refine your search. Do you want to know the search results for more specific keywords? These filters can help you find the best keywords for chiropractors you should use.

Maximizing these tools might be challenging for experts in chiropractic care like you. Fortunately, we at iMatrix can help you navigate through the technical and often confusing process of SEO so you can increase your visibility through search engine results.

Alternative: Use ChatGPT for Keyword Search

Did you know ChatGPT can also help you find the best keywords for chiropractic care? With the power of AI, as long as you have an account, you can find the best keywords for chiropractic businesses.

To find the best keywords, you need to use the correct prompt. In this case, you should say, ‘Hey, I own a chiropractic clinic; please help me find ten long tails and relevant keywords for my website.’ ChatGPT can shorten the keyword search process by instantly giving you the best keywords.

14 Chiropractic Keyword Ideas for Your Business

Here’s a bonus. Like most people, you might be intimidated by SEO and its technicalities. That’s why we’re sharing 14 chiropractic keyword ideas that you can explore.

You can use these keywords for blog posts and other content on your chiropractic website:

  • back pain relief
  • chiropractic adjustment costs
  • chiropractic services
  • walk in chiropractor
  • chiropractic wellness center
  • pediatric chiropractor
  • health service
  • sports chiropractor
  • family chiropractic office
  • best chiropractor
  • accident injury treatments
  • personal injury pain relief
  • how long is a chiropractic session
  • what to expect first chiropractic visit

The key to using SEO keywords is to blend them as seamlessly into your website as possible. For example, it’s important to use a keyword in the meta description of your website pages. Why? Search engines like Google can detect if you spam or keyword stuff your website with high-ranking keywords that don’t make sense. This manipulative tactic might cause your website to be penalized and, therefore, significantly hurt your chances of ranking higher on search engine results.

Your website readers will need help understanding what your business is trying to say. As experts in chiropractic care, you probably understand the industry’s nitty-gritty. That puts you in a position to develop the most compelling content to help readers understand your expertise in your line of work.

ChiroMatrix Can Help Your Chiropractic Clinic Rank For the Right Keywords

If you’re not familiar with the intricate practices of SEO, it can be challenging to implement these strategies into your website. As a chiropractor, you already have a lot on your plate. However, we can do it for you. For more information on adding SEO to your marketing strategy, call 800.792.8384 or click here.

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