10 Chiropractic Website Tips to Grow Your Practice
October is National Chiropractic Health Month and what better way to get ready to celebrate than to revamp your chiropractic website and get more patients into your practice! We’re here to provide you with useful and practical tips to personalize and improve your website to better your online performance with patients. Let’s dive right in!
Tip #1: Boost Your Website Speed
If a potential patient is having difficulties getting into your website, how can they book an appointment? Website speed is an important feature that should not be overlooked because it can determine whether or not someone decides to stay and wait for your site to load, or choose to find another practice that has a well-performing website that loads quickly.
According to HubSpot, 47 percent of visitors expect a webpage to load in 2 seconds or less. If your website does not load within the expected timeframe, it could mean a loss in page value, which affects your SEO, along with a reduction in conversions.
Check your website’s page speed by using Google’s free tool to get insights. Taking steps such as optimizing the images on your website, compressing large files, reducing the number of redirects, and more can help to improve the load time of your chiro website.
Tip #2: Make it Easy to Book an Appointment or Learn More Information
Imagine yourself in the shoes of a potential patient, as you explore this chiropractic site, your interest has been piqued and you want to learn more information about the services provided or book an appointment. But, you can’t seem to find the ‘book an appointment’ page anywhere and now you’re not sure if you want to continue looking. How can you fix this problem?
It may seem obvious, but making your information (booking page, email, phone number, or address) easily accessible can save potential patients the trouble of having to search through your entire website before they find what they’re searching for.
Having all the necessary contact information readily available so it can be a smooth process for prospective patients to gather more information from you or schedule their first appointment at your office.
Tip #3: Add Links to Your Social Media Pages on Your Website
We’re sure you’ve visited a site or two where you noticed the widgets for popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Adding these widgets to your website creates a direct link to your social media pages and allows visitors to easily follow you on each of your pages.
Doing this helps to establish your online presence and build connections with your followers. Your social pages can be used in more ways than one.
Build rapport with your audience on social media by posting:
- Any updates involving your practice (new location, new team members, hours, etc.)
- Limited-time discounts or specials offers
- Contests or giveaways
- Blog posts
- Awards or accomplishments
- Information about general health
- Live videos showing “a day in the life of a chiropractor”
- Events you are hosting
- Patients testimonials
- Chiropractic news
- User-generated content
- Polls and surveys
- Recordings of chiropractic adjustments (with patients’ consent)
Tip #4: Get Consistent with Your Chiropractic Content
Some people may be navigating your website to potentially schedule a visit while others are just to learn. Content like blog posts, infographics, videos, and other forms of media can be used to teach your target audience about all things chiro-related. Your chiropractic content can include information on topics such as back, spine, and general health along with exercise tips, and spinal manipulation.
Continuously adding relevant and useful content to your site can also increase web traffic which will help to improve your website’s SEO and Google ranking! As visitors will come to your site to consume the content you publish, it can also help to establish you as an authoritative and reliable resource in the industry.
Tip #5: Optimize Your Chiropractic Website for Mobile
With so many people conducting Google searches on their phones for local businesses, your website needs to work on mobile devices as well so that you don’t isolate those users and can increase web traffic.
When your website is optimized for devices other than desktop (smartphones, tablets, laptops) this means that your site is responsive and will accurately adjust the screen size, font, images, and other characteristics to fit the device it is being viewed on.
Tip #6: Showcase Patient Testimonials
Personalized images ideas: can you use just one of these and make the quote “Dr. Johnson has really helped relieve my back and neck pain. I’m so happy I chose him as my chiropractic care provider!” – Sarah Parker
Potential patients want to know about how the services you offer can help to make their lives and health better in some way. Hearing what you are capable of from you is one thing, but hearing it from existing patients can be the encouragement they need to book their appointment.
Patient testimonials allow your current patients to describe firsthand patient care experience that they’ve had at your practice with you and your staff. Use this opportunity to let them go into detail about how being your patient has improved their quality of life or given them something they did not have before being cared for by you.
This helps to build trust among new patients because word-of-mouth is a powerful tool that can help grow your business.
Tip #7: Update Your Website Design
Your chiropractic website is the first impression that someone has of your practice and your brand. You want to leave a lasting imprint on them when they visit your site for the very first time. A well-designed and updated website will do just that.
In order to have a chiro website that not only looks pleasing to the eye but also promotes growth for your conversion rate, these important web design features are a must:
- Visual hierarchy
- A consistent color scheme and fonts
- Readable content
- User-friendly navigation
- Stunning visuals
Tip #8: Offer an Email Subscription Option
People may sometimes enter your website because they are looking around for a potential provider but aren’t quite ready to schedule a visit. This is where joining your email list comes in handy. If they decide not to book an appointment but are interested in receiving emails from you, you have the opportunity to nurture this person into becoming a patient of yours. Receiving emails about topics like special offers, monthly newsletters, and the importance of chiropractic care for their help can motivate them to take the next step in their journey to becoming a patient.
Tip #9: Don’t Forget the CTAs
We’ve said this once and we’ll say it again, calls-to-action (CTAs) are a must for your website! They help to guide visitors through a user journey while also giving them actionable items to take after they’ve read through your website.
When CTAs are used effectively, they lead people down the path to book an appointment, sign up to be part of your email list, and more. Include an attention-grabbing CTA with copy that creates a sense of urgency and a clear promise of what visitors will receive when they click the button.
Tip #10: Tell Your Patients a Story
Your chiropractic office is more than just a business. It’s a brand made up of personal experiences and hard work. People want to know what got you into your line of work, what inspired you to take the path of making improving patients’ health your life’s work. Telling your story evokes emotion within your readers and those emotions are what will be remembered.
Connect your audience to your brand by giving them a look into who you are, your history, what you value, and your mission or goal for every chiropractic patient.
Get a Chiropractic Website That Produces Results
While our website tips list may have been easy to follow, it can seem a little overwhelming for someone with limited knowledge of web design. But that is what we are here for. Our experts here at ChiroMatrix can make you the owner of a beautifully designed website that supports practice growth and encourages patient retention. Are you ready to meet new patients and generate the results you’ve always wanted? Give us a call at 800.792.8384 or click here to view our chiropractic digital marketing solutions.