5 Features Every Good Veterinary Clinic’s Website Must Have

Veterinary website

For many pet parents, learning new aspects of pet care can be a challenge. Owners put a lot of effort into providing their pets with the best, and that includes the veterinarian they choose.

When pet owners search for the best veterinary services in their area online, your veterinary website is frequently the first thing they’ll have an impression of. With that in mind, you of course want to make sure you have a professional site. If you are unfamiliar with web design it can appear daunting to think about what features your veterinarian website should have.

Remember, it’s beneficial to not only be seen as the top vet in your local area, but with the right veterinary clinic website, you can enjoy several more benefits. A site that is beautifully designed, fully customizable, highly engaging, and impactful. Using up-to-date and popular features makes a good impression on your visitors and urges them to book your services.

In short, use this blog to guide you when evaluating your current site and to inspire new ideas to further elevate your unique practice’s online presence. Are you ready to take your veterinary web design to the next level? Read ahead!

Feature #1: Use a Video Banner

15 full seconds. That’s the average amount of time a person will spend on your website before leaving. The design of your homepage may make a big difference between engaging a person and losing them for good, so you have 15 seconds to make a strong first impression. However, did you know that visitors spend up to 88 percent more time on video-rich websites?

Videos are eye-catching and excellent for quickly delivering essential information to prospective patients. Using video banners on your websites is a simple and effective method to grab your client’s attention and encourage them to take action.

What Should You Put in the Video Banner for Veterinary Websites?

Whenever you decide to use a video banner for your veterinary website, it’s critical to know what components make for successful video marketing in the first place. There are a few essential elements that you must include in your banner:

Elements of Branding

Make sure you employ coordinated components like a logo, appropriate color scheme, and style to communicate to users that they’ve found your brand and have landed in the right place.

Statements About the Practice’s Values

What do you have to offer, and how are you special? Remember to simplify your practice’s down to the fundamentals so that even people inclined to skim your website can get the message across in your video.

Your Practice’s Personality

Is your veterinary clinic lighthearted and cheerful, or serious and sophisticated? Make sure your banner reflects your personality! This will help you provide a consistent experience for your customers and build a connection between you and your visitors.

Feature #2: Embed Social Media Feeds to Your Homepage

Efficient website design

Having a strong social media presence on various platforms can have a significant impact on your online presence.

A veterinarian’s goal is to ensure clients understand their pet dog or cat’s health. You spend years cultivating connections with pet owners for them to trust your professional advice. After all, every pet deserves a happy and healthy life.

Social media provides an avenue to create entertaining and valuable content accessible to your community and widen your reach. A great example of social media posts includes covering common symptoms of diseases seen in animals and additional posts that have information on veterinary medicine.

How Can Social Media Help Patients Connect With Your Veterinary Practice?

Social networking sites like Facebook and Twitter can help you maintain and nurture client relationships outside of the exam room at your practice. Establishing a strong presence on many social media sites will allow you to interact 365 days a year rather than just once a year for 15 minutes. Share valuable content about various aspects of veterinary care to engage with your clients. Be the go-to internet resource for pet health information.

An easy way to do this is by embedding a social media widget into your website can show off your latest social media posts on your home page and keep your visitors up to date on what’s going on at your veterinary clinic.

Are you looking for some basic techniques to make your busy veterinary animal hospital stand out? Then, check out these effective strategies that can help you grow your veterinary practice:

Share some of the highlights of your day: This is an excellent opportunity to provide a behind-the-scenes glimpse at your services and veterinary care to your followers. With the pet owner’s permission, there are many occasions to take a quick photo and show others how you work – from front-desk weigh-ins to periodic exams in the exam room, you can take these opportunities to share a day-in-the-life moment.

Make use of multiple social media platforms: Making use of different social media platforms is a great way to share your knowledge and content with a broader audience. Being able to optimize your content to the platform you’re using and utilizing two, three, or maybe even four platforms is a way to be able to target new audiences.

Creation and collaboration with your community: Coming up with new veterinary care content every week might feel like a lot of pressure. Sharing relevant information from other individuals and companies, on the other hand, is an excellent way to keep your followers interested and demonstrate that your practice is part of a wider community. Enjoy playing with a mix of bright colors in every other post.

Remember to interact with your followers: It’s a good idea to check your alerts once or twice a day. Taking just 5 minutes a day to respond to a question or like someone’s comment demonstrates that you’re paying attention and that you really care.

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Feature #3: Start a Blog With Educational Content

veterinary educational content

Knowing what users are looking for on your site is essential for keeping your clients interested in your content. This is more than just leveraging Facebook posts to connect with new and existing customers. The internet is a never-ending well of resources that you can tap into to create resources on caring for animals as well as being able to constantly update information. Secondly, it offers an avenue for great branding of your practice’s image.

You have a greater opportunity to provide valuable articles to your clients and prospects to help them and their pets achieve optimum animal health for their well-being.  Include warnings about unsafe foods, vaccine information, dog bite avoidance, money-saving suggestions for a pet owner, chronic disease care and awareness, what a pet owner should understand about veterinary medicine, pet news, and education, and so on…

Remember to be creative!

According to studies, visual posts are far more interesting than simple text. For instance, an image of dogs scratching with the title “Are you ready for bug season?” will be considerably more effective than just making wordy articles.

Find ways to improve your local ranking on Google by creating the best content!

Take control of your website’s search engine rankings by creating regular content and implementing a local, focused SEO plan.

But, Why is SEO Beneficial?

SEO helps increase traffic to your clinic by utilizing targeted strategies that keep you ahead of the competition. You can find yourself on the first page of search engine results, allowing you to convert website visits to paid appointments. The majority of people will only look at the top page or the first five results of any search engine. Therefore positioning your business where the majority of customers will see it is critical.

Doing some basic keyword research or asking your clients on social pages is a great start. Over time, you will see your site generate more traffic and start ranking on google.

Feature #4: Add Review Highlights on Your Website

Any veterinarian should monitor its internet reputation. When a potential customer searches for your vet services online, reviews are among the first things that appear, and they are one of the first things that people look for when looking for animal services in their area. It’s all very well and good to provide exceptional service, but ensure that quality is evident where your consumers need to see it.

Highlighting your reviews will help to improve your veterinary practice’s key performance indicators.

Getting 5-star reviews from your customers may help attract new clients to your veterinary clinic, improve your business’s search engine reputation, and position you at the top of the search results. So, if customers seem satisfied with their experience, don’t be hesitant to ask for reviews. 

How to Highlight Your Reviews

It takes planning to collect internet reviews for your veterinary practice. Below are some of the tips you should consider highlighting in your reviews of your veterinary website design:

  • You can add a widget that cycles through different reviews that have been left online
  • You can design quotes to place around your website and bring credibility to your practice
  • Try adding case studies, customer videos, testimonials, and more,
  • Try creating a profile on Google My Business to make your web design visible to the online world, and
  • Share positive reviews and posts on your social pages.

Feature #5: Online Booking

Another crucial performance indicator is being able to monitor whether you are able to grow or maintain a steady number of patients to keep your business on the right track. It is important to understand how your practice is doing, understand how active your practice is, and the proportion of new customers and active clients. This information will help you to improve or modify your practice as it grows. Again, this basic data is the key to several important measures for your company’s success.

Websites for veterinarians heavily rely on a strong online presence. As such, online booking will help you acquire more clients seamlessly right through your website!

Having an appointment booking system in place is essential for any practice. However, clients that live quick, one-click lifestyles will be turned off by your practice’s antiquated booking system or basic online forms.

Why Is Online Booking Necessary for Your Veterinary Practice?

Maintaining an automated and online booking system will enable you to manage and schedule a set amount of appointments for your animal hospital within a set period. If that’s not enough, here are some of the wonders of having an online booking for your website design:

  • Booking online appointments make it easier for processing and schedule a patient’s next visit. Convenient not only for the customers but for the practitioner, too.
  • This feature can be integrated directly into their website and add immense value to their practice and customers.
  • It’s a must-have for office efficiency and a cutting down the time to support your staff team

Online booking can help your veterinary location integrate an innovative patient-friendly appointment request system that gathers more data. Plus, allows you to monitor and confirm appointments, and even allows you to create your own bespoke calendars that fit your veterinary practice’s needs.

Let VetMatrix Handle the Veterinary Web Design and Marketing for Your Vet Clinic

Designing your website to be exactly how you want it can be difficult but VetMatrix can do it for you! We can work together to create a unique site tailored to your needs. Book a consultation or call 888.792.8384 to get a website that is tailored to your practice.

Author: Juan Mejia

Juan Mejia is an experienced content creator with more than a decade of multimedia storytelling experience. He’s worked as a journalist, content writer and video editor in the technology, healthcare and digital marketing industries. Juan writes ebooks, whitepapers, infographics and other multimedia content for iMatrix, providing expert knowledge in digital content marketing.

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