5 Features Every Good Veterinary Clinic’s Website Must Have
For many people, caring for a pet can be a challenge. Owners put a lot of effort into providing their pets with the best, and that includes the veterinarian they choose.
When pet owners search for the best veterinary services for their pets, your veterinary website design is frequently the first thing they’ll have an impression of. But with this in mind, it can be daunting to think about what features your veterinarian website should have.
In terms of good veterinary website design, you could be the best of the bunch if you take note of these features and apply them to your practice’s website. It’s beneficial to not only be seen as the top vet in your local area, but also one with a website that is beautifully designed, fully customizable, highly engaging, and impactful. Using up-to-date and popular features may make a good impression on your clients and urge them to book your services. Are you ready to take your veterinary web design to the next level? Read ahead!
Feature #1: Use a Video Banner
15 full seconds. That’s the average amount of time a person will spend on your website before leaving. The design of your homepage may make a big difference between engaging a person and losing them for good, so you have 15 seconds to make a strong first impression. However, did you know that visitors spend up to 88 percent more time on video-rich websites?
Videos are eye-catching and excellent for quickly delivering essential information about your veterinary practice. Using video banners on veterinary websites is a simple and effective method to grab your clients’ attention and encourage them to take action.
What Should You Put in the Video Banner for Veterinary Websites?
Whenever you decide to use a video banner for your veterinary website, it’s critical to know what components make for successful video marketing in the first place. There are a few essential elements that you must include in your banner:
Elements of Branding
Make sure you employ coordinated components like a logo, appropriate color scheme, and style to communicate to users that they’ve found your brand and have landed on the right place.
Statements About the Practice’s Values
What do you have to offer, and how are you special? Remember to simplify your practice down to the fundamentals so that even people inclined to skim your website can get the message across in your video.
Your Practice’s Personality
Is your vet practice lighthearted and cheerful, or serious and sophisticated? Make sure your banner reflects your personality! This will help you provide a consistent experience for your customers and build a connection between you and your visitors.
Feature #2: Embed Social Media Feeds to Your Homepage
Having a strong social media presence on various social media websites can have a significant impact on your vet practice.
As a veterinarian, your goal is to ensure that your clients understand their pet’s health. You spend years of your veterinary services cultivating connections with pet owners for them to trust your professional advice. After all, their pet will surely be healthier if they follow your instructions.
Veterinarians frequently make the mistake of assuming that their clients would listen to them since they have a degree of authority and are considered professionals. Unfortunately, in this day and age, this isn’t always the case.
How Can Social Media Help Patients Connect With Your Veterinary Practice?
Social networking sites like Facebook and Twitter can help you maintain and nurture client relationships outside of the exam room at your veterinary practice. Establishing a strong presence on many social media sites will allow you to interact 365 days a year rather than just once a year for 15 minutes. Sharing valuable content and engaging with your clients will help them perceive you as the go-to internet resource for pet health information that they know and trust, instead of consulting a search engine.
An easy way to do this is by embedding a social media widget into your website can show off your latest social media posts on your home page and keep your visitors up to date on what’s going on at your practice.
Are you looking for some basic techniques to make your busy veterinary animal hospital stand out? Then, check out these effective strategies that can help you grow your veterinary practice:
Share some of the highlights of your day: This is an excellent opportunity to provide a behind-the-scenes glimpse at your clinic to your followers. With the pet owner’s permission, there are many occasions to take a quick photo and show others how you work, from front-desk weigh-ins to periodic exams in the exam room, you can take these opportunities to share a day-in-the-life moment.
Make use of multiple social media platforms: Making use of different social media platforms is a great way to share your knowledge and content to a broader audience. Being able to optimize your content to the platform you’re using and utilizing two, three, or maybe even four platforms is a way to be able to target different and reach out to different potential patients.
Creation and collaboration with your community: Coming up with new content every week might feel like a lot of pressure. Sharing relevant information from other individuals and companies, on the other hand, is an excellent way to keep your followers interested and demonstrate that your practice is part of a wider community.
Remember to interact with your followers: It’s a good idea to check your alerts once or twice a day. Taking just 5 minutes a day to respond to a question or like someone’s comment demonstrates that you’re paying attention and that you really care.
Feature #3: Start a Blog With Educational Vet Content
Knowing what users are looking for on your site is essential for keeping your clients interested in your content. This is more than just leveraging Facebook posts to connect with new and existing customers. The internet is a never-ending well of resources that you can tap into to create and constantly update the content and information that helps establish your vet practice’s image.
You have to provide valuable articles to your clients and prospects to help them and their pets achieve optimum animal health. Include warnings about unsafe foods, vaccine information, dog bite avoidance, money-saving suggestions for a pet owner, chronic disease care and awareness, what a pet owner should understand about veterinary medicine, pet news and education, and so on…
Remember to be creative!
According to studies, visual posts are far more interesting than simple text. For instance, an image of dogs scratching with the title “Are you ready for bug season?” will be considerably more effective than just making wordy articles.
Find ways to improve your practice’s local ranking on Google by creating the best content!
Take control of your website’s search engine rankings by creating regular content and implementing a local, focused SEO plan.
But, Why is SEO Beneficial for Your Vet Practice?
SEO helps increase traffic to your clinic by utilizing targeted strategies that keep you ahead of the competition. You can find yourself on the first page of search engine results, allowing you to convert website visits to paid appointments. The majority of people will only look at the top page or first five results of any search engine. Therefore positioning your business where the majority of customers will see it is critical.
Doing some basic keyword research or asking your patients on social pages is a great start. Over time, you will see your practice start generating more traffic and start ranking on google.
Feature #4: Add Review Highlights on Your Website
Any website for veterinarians should monitor its internet reputation. When a potential customer searches for your vet services online, reviews are among the first things that appear, and they are one of the first things that people look for when looking for a veterinarian in their area. It’s all very well and good to provide exceptional service, but ensure that quality is evident where your consumers need to see it.
Highlighting your reviews will help to improve your veterinary practice’s key performance indicators.
Getting 5-star reviews from your customers may help attract new clients to your vet practice, improve your business’s search engine reputation, and position you at the top of the search results. So, if customers seem satisfied with their experience, don’t be hesitant to ask for reviews.
How to Highlight Your Reviews
It takes planning to collect internet reviews for your veterinary practice. Below are some of the tips you should consider highlighting in your reviews to your veterinary website design:
- You can add a widget that cycles through different reviews patients have left for your practice,
- You can design quotes to place around your website and bring credibility to your practice,
- Try adding case studies, customer videos, testimonials, and more,
- Try creating a profile on Google My Business to make your web design visible to the online world, and
- Share positive reviews and posts on your social pages.
Feature #5: Online Booking
Another crucial performance indicator is being able to monitor whether you are able to grow or maintain a steady number of patients to keep your business on the right track. It is important to understand how your practice is doing, understand how active your practice is, and the proportion of new customers and active clients. This information will help you to improve or modify your practice as it grows. Again, this basic data is the key to several important measures for your company’s success.
Websites for veterinarians heavily rely on a strong online presence. As such, online booking will help you acquire more clients seamlessly right through your website!
Having a booking system in place is essential for any practice. However, clients that live quick, one-click lifestyles will be turned off by your practice’s antiquated booking system or basic online forms.
Why Is Online Booking Necessary for Your Veterinary Practice?
Maintaining an automated and online booking system will enable you to manage and schedule a set amount of client appointments for your animal hospital within a set period. If that’s not enough, here are some of the wonders of having an online booking for your website design:
- Online booking lets patients book appointments and is convenient not only for the customers but for the practitioner, too.
- This feature can be integrated directly on their website and add immense value to their practice and customers.
- It’s a must-have for office efficiency and a cutting down time your staff spend processing appointments.
Online booking can help your veterinary practice integrate an innovative patient-friendly appointment request system that gathers more data from your patients, allows you to monitor and confirm appointments, and even allows you to create your own bespoke calendars that fit your veterinary practice’s needs.
Let VetMatrix Handle the Veterinary Web Design and Marketing for Your Vet Clinic
Designing your website to be exactly how you want it can be difficult but VetMatrix can do it for you! We can work together to create a unique site tailored to your needs. Book a consultation or call 888.792.8384 to get a website that is tailored to your practice.