When you want to eat Italian food for dinner, what’s the first thing you do to find the closest and highest rated restaurant near you? You open up Google to browse the search results page and click on the one that pertains the most to what you want. The same goes for any local business. Potential customers visit your website and compare your prices and services to that of similar sites. Whichever business fits their needs the most is the one they decide to patron.
People searching for any type of service naturally gravitate towards results that are higher up on the page because they have a higher Google ranking than the others. Do you know if your business appears on the first page or the last? If you’re wondering how your local business can be easily found on Google, check out these 3 tips to help create more visibility for your company.
1. Optimize Your Website for Local SEO
When creating or revamping your website, it’s important to remember that search engines look at things such as titles, meta descriptions and domain names. Keep it simple and make sure it’s relevant to your brand and what you’re posting on your site.
Domain Names, Titles, and Descriptions
Your title identifies the overall topic of whatever is present on that page. Meta descriptions are a synopsis of about 155 characters that describe the content of that page and show up in search engines results. Your domain name builds brand awareness and helps people remember who you are so they can return.