Amplify Your Business to Find and Keep Your Patients
Did you know that the success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new client is 5-20%? Better yet, increasing client retention rates by 5% is shown to increase profits by 25-95%. So, why do businesses focus so much of their resources on finding new clients instead of nurturing the relationships they have with current clients?
In order to amplify your business, focusing on your current clients will help not only get to the numbers we mentioned above, but reach new clients through word of mouth advertising that naturally happens when current clients are happy.
3 Tips to Increase Client Retention Rates with Patient Relationship Management
Take a proactive approach to increase your client retention rates and learn how it can benefit your practice. With the right tools for patient relationship management, you can continue to be on the forefront of your clients minds when they compare your practice against your competition.
1. Start with a mobile responsive website
Sure your current clients know who you are and what you do, but do they know about your scope of services beyond what they already use? A beautiful, optimized website platform can help you increase visibility of your services and showcase everything your practice offers.
To keep these clients calling, you need to be easy to reach. Many clients don’t keep contact cards for all of the practices they may visit, so it’s important to maintain updated information about your practice – including office hours and phone numbers, online. If clients are able to locate your business on the web and call directly from your mobile-responsive website, they are more likely to reach out. It’s the icing on the cake if they can request an appointment online.
2. Customized recall communications
It can take time to establish a relationship with a patient and build upon that trust. However, helping your patients understand the value of regular office visits and encouraging them to return to you can be rewarding not only for your patients’ overall health, but for your practice as well.
In order to grow your practice and increase client retention, a patient recall plan is essential. This enables you to get clients to return to your office for another appointment after their initial visit. Create customized recall communications at a schedule that is optimal for your practice to help you achieve this goal.
3. Automated care reminders
Many people forget to show up to their appointments simply because they forgot to set a reminder. Instead of taking a loss on the no-show, take proactive measures to make sure that your clients are receiving appointment reminders.
Automated appointment reminders are the quickest and easiest way to cut back on no-shows and connect with clients. These reminders can be sent out in a variety of ways that accomodate your clients’ needs. These automated care reminders can be sent out via via text, voice, and email to bring back more patients.
Amplify your business and increase client retention with these helpful tools.
In addition to custom, mobile-responsive websites and advanced search engine optimization that can improve your website’s search rankings, we are now offering the tools you need to take your business reputation and patient relationship management to the next level.
Call us today at 800.807.1885 or click here to learn more about our new Amplify suite.