The Ultimate 2024 Guide for LASIK Marketing

The introduction of LASIK procedures throughout the years has become increasingly popular. Since its conception in the 70s, this industry has grown to be worth billions of dollars. LASIK eye surgery is performed more than 600,000 times yearly in the USA.

If you are a LASIK surgeon, you’re probably interested in ensuring you are a part of the continuous growth of LASIK across the country. And while the discovery of LASIK eye surgery was an accident, you can’t just accidentally get clients – you have to work for it. This is our guide for LASIK marketing to elevate your practice’s online presence.

5 Reasons You Should Focus on LASIK Marketing

What value will it bring if you market yourself as a LASIK practice? Is it worth it to try to reach prospective patients? Here are five compelling reasons to invest in LASIK marketing strategies.

1. High Demand and Growth

Did you know that over 25 million people in the US have had LASIK surgery? There are plenty of potential LASIK patients out there, and if you market yourself as a LASIK practice, you have a better chance of enticing these potential patients into your clinic.

More and more people have realized the value of investing in reputable LASIK surgeons, and that’s why you should position yourself as a respected entity in the LASIK industry. Increased awareness of LASIK practices means there are more opportunities for you to book more LASIK patients.

2. Competition and Differentiation

There are several chains of LASIK providers that cater to patients nationwide. However, having a local focus can make your practice stand out. You can market yourself as the local LASIK expert that people can trust. Homegrown LASIK practices come far and in between, and people would love supporting their own.

3. Patient Acquisition and Retention

If you have effective LASIK marketing strategies, you can attract more LASIK patients and increase your pool of potential patients. The more impactful your digital marketing strategies are, the higher patient retention you can have. Moreover, patients who are happy with your services can help amplify your business through word-of-mouth referrals.

4. ROI and Cost Effectiveness

Digital marketing strategies like search engine optimization (SEO) and paid search ads can be more cost-effective than traditional marketing. Measuring the Return on Investment (ROI) of digital strategies is easier, and you can scale your strategy according to your budget. Even small startup practices can invest in digital marketing without going over budget.

5. Patient Education and Trust

Another stellar reason to market yourself as a LASIK practice is for the benefit of prospective patients. You put your clinic in an excellent position to educate people about the value of LASIK surgery and address misconceptions about the procedure. As you take the time to educate people about the LASIK industry, you can increase patient trust and confidence in your abilities.

8 LASIK Marketing Strategies

There are plenty of ways to market a LASIK practice. Whether you’re a beginner in the industry or trying to reach more potential patients, here are eight effective strategies you should look into.

1. Optimize Your Website For Search Engines

Among the online marketing efforts you should look into is updating your website to market yourself as a LASIK provider. This is where search engine optimization (SEO) can help your practice tremendously.

SEO is one of the best LASIK marketing strategies to drive people to your website. Using the right keywords can drive more patients to your website and, in turn, encourage them to book an appointment at your practice.

While your SEO techniques may take some time to bear fruit, they can benefit your practice in the long run. Why? This digital marketing strategy targets people who are already interested in your services. These are potential patients who already need what you have to offer.

2. Local SEO for LASIK Hospital/Clinic

While your goal is to attract as many patients as possible, going local is one of the most effective ways to drive patients into your clinic. People often look for local experts when seeking vital surgery procedures like LASIK. If you strategically position your practice as the best LASIK practice in your city or town, there’s a high chance that people who reside in that area would turn to you for their needs.

For example, ‘LASIK surgeon Houston’ has 320 monthly searches, which gives you a preview of the number of people looking for LASIK surgery in that area.

Claiming your business listing is a great way to level up your local SEO efforts. You should take the time to update the information about your practice and add relevant information to make it easier for people to locate your clinic or hospital. This is an effective way to stop misinformation about your practice and position yourself as legitimate LASIK experts. iMatrix can help businesses manage their listings much more easily.

3. Google Search and YouTube Ads

If you want to land on top of search engine rankings without waiting too long to rank, you should invest in LASIK ads. Placing ads on Google Search and YouTube isn’t as expensive as you might think. You pay each time a person clicks that particular ad. This means you also get exposure to people who view your ad and not click on it.

Do you know what’s great about placing Google ads with LASIK marketing consultants? These experts can help you track the effectiveness of your ad campaigns. This makes it easier to adjust your strategies and maximize your budget.

4. Content Marketing

For prospective patients to view your practice as a trusted expert in the industry, you should show them how much you know and how you can be of service to them. Blogging is an effective content marketing strategy to educate more people.

You should regularly publish blog articles about LASIK. For example, you can debunk common misconceptions about the procedure and share success stories that entice people to book an appointment with your clinic.

5. Meta Ads

By now, you’re probably engaged in social media marketing. It’s a must in today’s interconnected world. Place Meta ads to reach more potential patients through Meta’s various channels. Facebook has a very diverse market, making it easier for you to get your target audience.

Meta Ads are diverse and can be personalized to reach the right people. Moreover, each campaign’s performance can be easily measured, so you can get your money’s worth and determine which strategies work for you.

6. Start a Content Creation Campaign

Content marketing is more than just blogging. You should create content for your social media platforms that center on LASIK. Mann Eye Institute is a stellar example you can draw inspiration from. This page has plenty of LASIK-centered posts from which you can learn.

Amerra Medical posts plenty of beautiful videos from which you can learn. They give you an idea of what you can do for your content creation campaign.

You can create content for various social media platforms, but not all posts should be the same. It would help to start managing a few effective platforms like Facebook and Instagram. You can post on YouTube and TikTok if you’re ready to create more content.

7. Free Offline Eye Test Camps

Another amazing way to position your business as a trusted LASIK expert is by organizing free eye test camps. You can offer free checkups to marginalized areas as an outreach event while handing out brochures about your business. This strategy is a great way to give back to your local community. At the same time, more people would trust you as you care about giving back to others.

8. Show Patients Your Online Reviews

You can feature a wide range of reviews on your website. Testimonials from pre-care, procedure experience, and, of course, after-care are wells of knowledge that potential patients will be able to learn from. Adding real testimonials from those who have already experienced this will resonate with your future patients.

Getting testimonials from previous or current patients will offer new ones a sense of comfort and confidence. Hearing other patients’ stories can help motivate them to secure a consultation or procedure with you.

This marketing strategy isn’t simply something left to past patients but rather something that requires some of your online presence as well. Responding to these reviews (even the negative ones) will be something prospective clients will see when you feature reviews on your website. It is a great way for them to see how responsive you are. Also, they will see how they may interact and communicate with you in the future should they choose you to be their LASIK surgeon.

What To Avoid When Marketing Your LASIK Services

There are certain points you should avoid while planning your LASIK marketing campaigns:

• Posting the same content for each platform: Tailor your posts, photos, videos, and even posting schedule to the platform you’re using.
• Not being prepared with a plan: If you don’t think ahead about what you’re going to post online, you’ll find yourself disorganized and your profiles cluttered with irrelevant information.
• Being too focused on numbers: The measure of online success has moved past follower and like counts. Take a closer look at how your patients interact with your content, and you’ll find more meaningful insights.

How to Measure and Optimize LASIK Marketing Efforts?

How do you know if your LASIK marketing efforts are effective? You should measure them. An advantage of digital marketing is that it’s easy to measure the results of one’s efforts, which makes it easier to adjust campaigns for the future.

How you measure each strategy would depend on the platform. If you’re measuring the performance of SEO strategies and paid search ads, you can refer to Google Analytics. For Meta Ads, you can check their business manager.

Aside from clicks and views, you should check each post’s reach and engagement. Analyzing its performance can help you determine which strategies are effective and which ones you should rethink for future campaigns.

Other methods you can explore are A/B Testing and experimentation. The truth is that you won’t always get it right, and there is no flawless formula to reach your target audience. You have to try different things and determine what works for your practice. What matters is that you continuously improve your efforts and learn from your mistakes.

How iMatrix Can Help You Kickstart Your Lasik Marketing Campaigns

As a medical practitioner, it’s your priority to keep your patients at the top of your mind. Providing the best possible care for them is the most important and sure way to attract more patients to your LASIK practice.

A good social media presence, a new and improved website, and more patients are always positive for any business model. For more information on digital marketing packages to improve your eye care and LASIK marketing, call 800.792.8384 or click here.

FAQs

How do you optimize GBP for LASIK Marketing? 

You should complete all the information about your practice and highlight how you specialize in LASIK surgery.

What are the benefits of using a specialized LASIK marketing agency?

A specialized LASIK marketing agency understands your industry and its unique challenges. Moreover, it can help you capture your target audience effectively.