Local Search Ecosystem
Understanding the local search ecosystem can definitely take some time, but it is time well invested. When you submit your business to online directories, generally you start with the three major search engines: Google, Bing, and Yahoo. Although this is usually the best place to start, your directory submissions shouldn’t stop there. This is why understanding the local search ecosystem is so important.
How Directories Work
The same way a tree branches out from its roots to the canopy, the three major search engines pull information from multiple smaller online sources. While the search engines do their best to provide you with the most accurate information, sometimes you need to delve deeper and tweak or even add your listing to these smaller directory sources. This is why it is absolutely imperative that you keep an accurate record of what information you are submitting to all online directories. The smallest part of inaccurate information can sometimes spread like wildfire, making it even more difficult to keep track of what information for your business is out there. Remember if an online directory shows your business with either the wrong name, address, or phone number; search engines will consider that listing to be a separate business altogether.
A Strategy for Directory Submissions
One way to make things a little simpler with the massive amount of online directories nowadays is to submit to 3 of the major online data sources on the web: Acxiom, Localeze, and Infogroup. If you are looking to submit online directory submissions or want to clean up inaccurate listings already on the web, this would be the first place to begin. These data sources provide just about all of the important online directories with your business information. Acxiom, Localeze, and Infogroup will sometimes even override your business listings from the three major search engines.
Learn more about how you can optimize for local search. Call 1-800-IMATRIX today to get your one-on-one live optimization consultation.