Techniques to Enhance Your SEO Presence
In the ever-changing landscape of Search Engine Optimization (SEO), it is important to learn up-to-date techniques to enhance and enrich your website. With the most recent changes that Google has made with Hummingbird, there are certain techniques that will garner more rank juice than others. With that in mind, we are going to take a look at 3 ways to enhance your SEO, including: Frequently Asked Questions (FAQs) web pages, blogs, and social media integration.
What Are These Techniques and Which Works Best?
While there is no foolproof way to determine which techniques work best (other than a long term case study), at Internet Matrix, we have noticed a positive trend with the following three techniques: FAQ pages, blog posts, and integrating social media.
Frequently Asked Questions Pages
FAQs have become important with the increased use of SIRI and similar applications. People are asking full questions of search engines, which then try to match results as closely as possible. Therefore, if you have an exact or similar phrasing for a question on your website with relevant information answering it (such as “Do I need regular eye exams?”), then you are more likely to show up in results as well as receive a better overall ranking.
Blogs are still important. Being able to put out fresh relevant content on a weekly, bi-weekly, or even monthly basis for search engines to rank has been and continues to be incredibly important. Moreover, if the blogs relate to recent FAQs you have made, or if you write a curtailed FAQ as a blog, you will see improvement as well.
Social Media Integration
Honestly, if you have not jumped on this bandwagon yet, do. Why social media? Because it is not going away, if you have been dragging your feet, stop it. Social media has proven to be effective in generating website traffic and, perhaps more importantly, Google has increased the importance of having both Google+ and Google Business platforms connected to a business. If you are looking to rank in Google, you need to integrate with social media sooner rather than later.
Magical SEO in 1,2,3?
There is no perfect formula for Google as they make sure to keep the online marketing industry on its toes. However, we do get glimpses into the mind of Google that allows us to boost our websites’ relevance in search engines from time to time. FAQs, blogs, and social media integration will ensure your business is on par or ahead of your competitors with the latest updates by Google.
Get more insight about SEO and SEM for your business. Call 1-800-IMATRIX today to speak with one of our knowledgeable Internet Consultants.